GemFind Newsletter 3-18-2015

A Great Way for Jewelers

Fast and forgiving, Twitter can be a great way for jewelers to connect with their customers and communities in 140 characters or less. With about half of all Twitter users under age 35, Twitter reaches a younger market than other networks. Whether you set up an account a decade ago or are ready to start fresh, we're sharing a quick guide to Twitter for businesses in our latest blog. Call us at 1-800-373-4373 to learn about starting online marketing for your brand.

12 Jewelry Trends for 2015: Vintage-Inspired Jewelry

Jennifer Heebner JCK March 12

The annual list of 12 Jewelry Trends for 2015 serves as a guideline for store purchases in the new year, highlighting pieces and materials trending now, based on the clothing, color, red carpet, and real-life influences at work in the market.

Diamond suppliers collaborate for industry first

Emily Mobbs Jeweller March 17

Reports have emerged that the world’s key diamond suppliers will join forces to establish an association responsible for tackling major industry concerns. According to Bloomberg, representatives from eight diamond-mining companies recently met at Rio Tinto Group’s London headquarters to discuss the establishment of the association – believed to be the first of its kind.

Michelle Graff National Jeweler March 16

While overall jewelry crime continued to trend downward in 2014, there was a spike in the number of smash-and-grab robberies due primarily to two large gangs, the Jewelers’ Security Alliance said.

WHAT'S NEW AT GEMFIND

Diamond Link® is now also available for Facebook!
Call Today at 800.373.4373 to get it installed to your Company’s Facebook.

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Rhodolite Garnet: The Journey from Kenya to the Workshop, Via a New Zealand Winemaker

Chris Benham Jewelry News Network March 16

The Umba river flows through the north-eastern mountain ranges of Tanzania and across Kenya, before meeting the Indian Ocean. This area is renowned for some of the world’s richest deposits of colored gemstones. Read More

EDUCATION

Technology Changes Coming Your Way.

Here’s What People Will Be Talking About at Baselworld

Victoria Gomelsky . JCK

March 16

This Thursday, March 19 marks the start of Baselworld, the luxury watch and jewelry fair that draws 100,000 visitors to the historic Swiss city of Basel every spring. It will be my 14th year in attendance, and while I have something of a love/hate relationship with the fair, I’m looking forward to this week because there is, for once, a lot of “newness” to contemplate.

What Do The Weak Hong Kong Shows Say About Our Future?

EDAHN GOLAN Mar. 13

“There were very few smiling faces on the way out of the March Hong Kong diamond and jewelry shows. The few people that did express a positive sentiment were either oblivious to the outcome of the shows or simply happy to see a familiar face they had not seen in a while.

Deena Taylor Diamonds.net Mar. 09

Christie’s will hold its spring sale of magnificent jewels in New York on April 14. The sale features 300 jewels, including diamonds, rare colored gemstones and natural pearls. The sale is expected to achieve a total in excess of $40 million.

Rio Tinto Launches New US-Focused Jewelry Designs

Danielle Max IDEX March 15

Rio Tinto has unveiled its latest range of Argyle diamond jewelry designs for the US market. The collections were created by four leading US jewelry designers – Jennifer Dawes, Suzanne Kalan, Matthew Campbell Laurenza and Sandy Leong.

GETTING SOCIAL 101

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OMI PRIVÉ AWARDED GRAND PRIZE OF 2015 JCK JEWELERS’ CHOICE AWARDS

Fine gemstone jewelry designer, Omi Privé, is awarded the Grand Prize in the eighth annual JCK Jewelers’ Choice Awards. Retail jewelers from around the world voted the 4.33 carat Lightning Ridge black opal ring by Omi Privé as the “Best Ring Design over $10,000,” and the Grand Prize winner. Each year awards are given in multiple categories; the piece that earns the most votes is honored with the Grand Prize

Embracing The Change: The Digital Landscape and Your Brand

Thomas Stern Business.com

March 11

Brands must periodically reinvent themselves to survive in a rapidly changing swarm of social buzz, viral videos and innovative Kickstarter campaigns where any startup now has a chance to play with the big boys. It's time to ask yourself, "is my brand making the most of digital opportunities to stay relevant?"

Good Data is the Heart of a Successful Online Marketing Strategy.

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The psychology of choice in engagement rings and wedding bands

Keith NYC Diamond Blog

March 16

I asked Simon Katz from a large jewelry website, who actually studied psychology and sociology before getting into the jewelry business, to help me analyze Halle’s engagement ring to see what her choice of ring says about their relationship future.