Did you know that, on average, only 2 percent of your customers convert to sales on the first visit to your website? That means that the other 98 percent either never convert or are converting on later visits. Here is where Remarketing comes into play. With Remarketing, you can show ads to people who have already visited your website or interacted with your social media so you can remind them to come back.
Because Facebook is still the most popular social network, it should come as no surprise that many shoppers get their inspiration for shopping from checking their Facebook feeds. This is why Facebook remarketing ads for jewelry is so important in order to maintain fresh customers.
Why Use Facebook?
Not only is Facebook the most popular social network, but it also has a clever way to lay out its ads. Instead of having ads that pop-up or appear as annoying banners across the top of the page, ads are seamlessly built into users’ newsfeeds. Since their algorithm is so well-formed, people who are actually interested in shopping for jewelry should be able to see your business.
Because the ads are included in feeds, they will not be stopped by AdBlock either.
Using Common Audiences
Facebook will give you several remarketing settings under the “custom audiences” category. Within these settings, you can use ads to specifically target customers based on your goal. If you want to remarket to customers who have visited your site, you can create a custom Facebook audience for that.
The three most popular types of remarketing are application uses, contact lists, and website lists. In there, you will find an option to target people who have engaged with you on either Facebook or Instagram.
Why Remarketing Works
Remarketing works because it will keep your brand on the forefront of your customers’ minds. Any window shoppers out on Facebook will be reminded of your company, perhaps seeing you when they are in a better position to shop.
Repeated exposure keeps you familiar with those customers, encouraging them to come back and visit your page and website again. From there, you can encourage them to visit your storefront as well, bringing in more foot traffic.
If you are not sure how to begin remarketing with Facebook or have not started an ad campaign through them, you can contact GemFind’s marketing team for help. Our experts will be able to guide you to using Facebook as a great marketing tool.
Contact us today to get started. 800-373-4373