These days, prospective customers are all about convenience and having easy access to the information they are looking for online. If you’re selling or featuring engagement rings on your jewelry store website, you’ll want to make it as easy as possible for customers to find exactly what they’re looking for.
To help with this, GemFind Digital Solutions has created two must-have Shopify Apps that integrate perfectly and make it easier for you to sell diamonds and engagement rings online. Learn more about these exciting add-on apps and how they can help your jewelry store website stand out from competitors!
These Shopify apps have been specifically designed for jewelry stores and independent jewelers to help them compete with larger, more established brands by giving their customers greater variety, selection and customization.
When customers are presented with such options in a way that’s intuitive and easy to navigate, they'll spend more time on your website, which in turn has a ripple effect on Google; helping to increase your quality score with paid ads and increase your organic relevance in the search engines. It’s a win-win for everyone: Google is able to give their customers better results, customers are able to browse a diamond selection with ease and buy right from your shopping cart, and you’re able to give them a more complete and authentic jewelry shopping experience.
DiamondLink® helps jewelers assist customers in selecting a diamond from a curated list selected by the jeweler; giving your potential customers more options to choose from and giving the jeweler control of the diamond suppliers they wish to display on their website. Customers can search based on diamond cut, carat weight and much more to find the perfect loose diamond, which increases sales of your custom engagement rings and provides a virtual shopping experience that is so much more in demand today.
Jewelers can upload their own diamond inventory or connect to a variety of third-party suppliers for sourcing, including Rapnet, IDEX and Polygon. DiamondLink® can also be fully customized to match your website’s color scheme and integrates perfectly with your Shopify shopping cart, so that it looks as if visitors never left your site. The diamond suppliers who list their diamonds on GemFind's DiamondLink® are both natural and lab grown diamond suppliers and most have high end videos and photography as well as required certificates.
Plus, DiamondLink®, like all of GemFind’s apps, is mobile-friendly, letting your users be free to shop no matter what device they’re using.
RingBuilder® is the only responsive ring design app that gives the customer complete control and freedom to design their engagement ring right on your website! This functionality allows independent jewelers to provide potential clients with an interactive tool just as larger brands do on their websites. It created an experience right on your website.
Using RingBuilder® allows potential customers to design an engagement ring by selecting a center diamond and choosing from multiple settings which are populated by Overnight Mountings.
Some of the main features are:
• Add your own markup dynamically based on the rings and diamonds.
• Settings available from Overnight Mountings in New York with multiple images, videos, and configurations.
• Filters to sort based on metal color, metal type, and collections.
• Add your own diamond inventory or showcase from suppliers.
• Search engine optimization (SEO) friendly.
• Ability to track clicks and conversions with complete reporting and Analytics.
• Ability to change the color to match your website branding.
• Currency conversion for your Country
RingBuilder integrates with Shopify, Magento and Wordpress.
These are just a few of the many features available in our integrated apps. At GemFind, everything we do is designed to help you sell jewelry online and be a leader in your market. These apps help customers in their initial search on your website come familiar with what you offer in store and also online. Catering to potential clients with technology created specifically for the jewelry industry can only help drive your online presence and customer experience forward.
If you’d like to learn more about integrating these apps with your own website or would like more information on how you can use them to the fullest, why not reach out to our jewelry marketing professionals today? We’ll gladly take the time to answer all your questions about DiamondLink®, RingBuilder® and our dedicated design and marketing services to help your online jewelry store reach and retain more customers, today and in the future.