Are You Tracking Your Web Traffic Correctly?

Your web traffic may be increasing, and you may not know it. The best way to track your web traffic is to use Google Analytics and Google Webmaster Tools. To use these essential tools, you must make sure the code that captures that data is correctly...

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How to Monitor Your Social Media Presence

In order to effectively execute your social media management, you need to have tools in place to actually measure your online social media presence and gauge your success. This means that you need to have clear goals for your social media marketing...

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