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InstoreMag.com profiled Hamilton Jewelers' use of GemFind's Ring Builder technology to engage smartphone customers and boost sales.
Retailers are joining the technology game with manufacturers and designers to engage potential customers even when they're not in the store. Smartphone apps allow interactive processes to guide engagement ring purchases even after the store is closed.
Hamilton Jewelers, which has locations in both New Jersey and Florida, recently launched their “With This Ring…” app with GemFind.
The app allows users select from one of Hamilton’s many engagement ring collections and then select a loose diamond based on cut, color and clarity (alongside educational information on the 4 C’s). The app goes the extra mile too, including creative proposal ideas and reminders of important aspects of the engagement process. Users can bookmark their favorite designs, save rings they design, and watch videos within the app.
The article points out consumers’ changing attitudes towards shopping as it relates to mobile devices. Today, e-commerce is more about engagement than a direct sales pitch. Engagement is the key in these apps, even for interactions that don't result in an immediate sale.
Changing the way retailers interact with a new generation of customers opens new doors for a market that is expected to outspend previous generations. Reach them where they are and where they spend most of their time, which is currently apps on their smartphones.
Read the full article here.
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