CIBJO Welcomes New ISO Standard for Diamond Marketing

CIBJO Diamonds.net July 27

CIBJO welcomed the publication this month of ISO International Standard 18323, which specifies permitted terms to be used by diamond industry in the sale of diamonds to consumers. The new ISO International Standard mirrors the definitions outlined in CIBJO's Diamond Blue Book, which are aligned with those of the International Diamond Council (IDC).

Ken Gassman IDEX July 28

The US jewelry industry has been jubilant since the Supreme Court of the United States (SCOTUS) legalized same-gender unions recently. After all, many jewelry insiders concluded, this will be a big boost for sales of jewelry – particularly wedding related merchandise – in America. There’s no question that this will be positive for America’s jewelry industry. But how much of a positive will it be?

Family of treasure hunters find $1M worth of gold coins and jewelry from legendary 1715 shipwreck off Florida coast

Reuter July 28

A family of underwater treasure scavengers have once again struck gold off the coast of Florida, recovering more than $1million in precious artifacts from the wreckage of a 1715 Spanish fleet that sank in the Atlantic. The impressive haul included 51 gold coins of various denominations and 40 feet of ornate gold chain.

Diamond Industry Crisis Worsens: De Beers Allowing Large Deferrals, India Sees Defaults, Suicides

Rob Bates JCK July 27

In an unprecedented move and a sign of the diamond industry’s deepening crisis, De Beers is letting sightholders put off buying up to 75 percent of their allocations at its August sight.This comes amid several reports of defaults in the Indian industry, including reported problems at one substantial company, Godhani Gems. There are also reports of suicides committed by out-of-work diamond workers. Read More

What’ll make millennials ‘walk away’ from jewelry

Michelle Graff National Jeweler

July 27

Diamond grading reports and millennials are among the two most-talked-about topics among jewelers today. On Sunday at JA New York Summer, the Diamond Council of America’s Terry Chandler told attendees how the two were related in a talk titled “Diamond Grading Reports: The Jeweler’s Ticking Time Bomb.”

Global, digital influences to inspire design in ‘16

Hannah Connorton National Jeweler July 28

Movement, openwork and jewelry with an air of spirituality are among the trends expected to be big in the coming year, and retailers who want to capitalize on selling these styles will need to consistently engage with their customers so they know to come into their store for the hottest, latest looks. Gizzi outlined four mega trends for 2016 and the micro-trends that fall under them.

Anthony Demarco Jewelry News Network July 22

Provence, with its colorful landscapes that has attracted artists for centuries, is one of the most sought out places in the world to spend the summer. Fabergé’s Summer in Provence collection features textured and layered jewelry that resemble the landscapes and floral patterns of the region with a contrast of colors—particularly blues, greens and pinks with a sparkle of diamonds.

The Best Jewelry Public Relations Campaigns Ever

Jason Tannahill EVERYTHINGPR July 27

Jewelry is something everyone admires – here are some of the best marketing campaigns ever done for jewelry companies. Public relations is a necessary part of the jewelry world, but it can be difficult to pull off a successful campaign due to the vastness and diversity of the market. Campaigns that have been successful for years found the rare balance of appealing to the masses.

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How to spot a fake Rolex, Omega & Tag Heuer watch

JewelleryMonthly July 23

tWhen shopping for a designer watch (especially if you’re looking for a good deal) you need to proceed with extreme caution to avoid being sold a fake. Obviously we’re not talking about hitting up your local flea market at the weekend — those fakes should be pretty obvious. Read More

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Should You Be Offering Free Shipping Online?

Emili Vesilind JCK

July 22

In UPS’ new Pulse of the Online Shopper report, 81 percent of respondents ranked “product price” as the most important factor in making an online purchase. Shipping costs, however, came in at a close second, with 75 percent of those polled rating it as “very important” in their purchase decision-making. Read More