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                      Weekly Newsletter  
                           October 21, 2014  

 


In This Issue
NRF's Intentions Survey Finds 25% Desire Jewelry or Precious Metals Gift
Who Is the Better Diamond Initiative?
Threats And More Threats: Empathizing With Robert L
Bulgari Serpenti Watch and More: Dreweatts & Bloomsbury to Auction Iconic Jewels
4 Snaps of High-End Watch Window Displays on Fifth Avenue in Manhattan
'Designing jewelry has been a passion of mine,' Cocktails with JNN: Mayuri Vara of Vara of London
Christies Diamond Auction Will Make you Green of Envy
What Jewelers Need to Know About Millennials
Luxury Watches
This Swiss Company Turns Your Loved One's Ashes into Diamonds
12 Essential Elements of a Social Media Marketing Strategy
Match the Right Communication Type to the Occasion
Should Small Businesses Start Offering Apple Pay?


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Seventy percent of adults are on Facebook and check the social network on their mobile devices 14 times per day. With Christmas just nine weeks away, consumers are turning to their smartphones to connect with brands and build those holiday shopping lists. There is still time to increase your exposure and engagement to drive holiday traffic and ROI with GemFind's online marketing services.



NRF's Intentions Survey Finds 25% Desire Jewelry or Precious Metals Gift  

Jeff Miller                                           Diamonds.net                                          October 20 
         

U.S. consumers who purchase gifts during the 2014 Christmas season anticipate spending an average of $596.53, according to the National Retail Federation's (NRF) annual holiday intentions survey. The anticipated figure represented an increase of 6.9 percent from actual gift spending in 2014 >>>



by GEMFIND
Call 800.373.4373 for more info


Who Is the Better Diamond Initiative?

Rob Bates                                           JCK                                       October 20            

       

This summer, a site called Better Diamond Initiative premiered, billing itself "a collection of thoughts, opinions and news based on views, facts and reports" on diamonds. "We intend to have an open discussion about what we as consumers want and what we as industry members need to do to deliver them [sic]," it adds. >>>    


Threats And More Threats: Empathizing With Robert L.

CHAIM EVEN-ZOHAR                             Diamonds.net                            October15        
     

  
The Texas gemologist, who was professionally involved in the story, seems intimately familiar with all the facts; has seen all the relevant documents and wrote a rather innocuous story - which he believes accurately reflects the situation. Then something happened. And that "something" has now become the story. >>> 

 



Call 1.800.373.4373


Sarine Launches Sarine Loupe - An Innovative Diamond Imaging Technology 

The Israeli Diamond Industry                                                                               October 21

       

 
According to the company, its advanced optical and mechanical features allow for a superb viewing experience based on thousands of images of the diamond. It can be viewed anywhere, at any time, and the diamond can be tested in different lighting and angles. >>> 

 



Bulgari Serpenti Watch and More: Dreweatts & Bloomsbury to Auction Iconic Jewels

Erika Winters                                              Price Scope                                          October 20   

 

UK-based auction house Dreweatts & Bloomsbury will be auctioning a selection of iconic jewels from renowned jewelers including Bulgari, Jean Schlumberger, and Seaman Schepps, in London on November 27. >>>


Picture This: 4 Snaps of High-End Watch Window Displays on Fifth Avenue in Manhattan

Jennifer Heebner                                              JCK                                     October 17        

                                                                            

                        

I was out and about a lot this week for lunches (with esteemed jewelry designers Kimberly McDonald and Kara Ross) and market appointments and couldn't help but admire the jeweled timepieces in some of the windows of brand boutiques on Fifth Avenue. >>> 


 
 


'Designing jewelry has been a passion of mine,' Cocktails with JNN: Mayuri Vara of Vara of London

Anthony Demarco                                          Jewelry News Network                                    October 17            
 

This is where I met with Mayuri Vara, the founder of the new jewelry brand Vara of London, where she showed me her first jewelry collections over well-made martinis. >>>   


Christies Diamond Auction Will Make you Green of Envy

Noam Flint                                        Naturally Colored                                        Oct. 20        

 

Only a week has passed since Sotheby's breathtaking auction where the world's most expensive vivid pink diamond sold for over 17 million and we are already gazing into what's coming next, and this time it's by Christie's. >>>

  

 


 
Call 800.373.4373 for more info


What Jewelers Need to Know About Millennials

Kristin Young                                                               October 2014 issue of JCK magazine  

                   

Millennials have been described as narcissistic and entitled; wimps raised by helicopter parents; trophy kids who receive rewards not just for winning but simply for participating in an event; and a group that lives in a digital world instead of a real one. >>>  

 


Luxury Watches 

Raymond Lee Jewelers                                                                                 October 20  


    

Have you sat down to really think about the most expensive luxury watches from all the major brands? Why not? It's a nice exercise in meditation and French pronunciation. Or at least the practice of picking one's jaw up off the floor because these prices. >>>   
   


   


This Swiss Company Turns Your Loved One's Ashes into Diamonds

Stonechicky                                    The Israeli Diamond Industry Blog                              October 20                   
                  

 

 

Would you wear your loved one's ashes as a piece of jewelry? Swiss-based firm Algordanza, founded in 2004, have bet - and succeeded in betting - that for many people, the answer to that question is "Yes". >>> 

 


12 Essential Elements of a Social Media Marketing Strategy

Pam Dyer                                           Business2Community                                October 19

  

You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.  >>>  




Should Small Businesses Start Offering Apple Pay?
Kelly Spors                                               OPEN Forum                               October 20                                         
The Apple Pay mobile payment system launches officially on Monday. The new payment system, unveiled at Apple's big iPhone 6 announcement last month, will be available in 220,000 retail locations nationwide. >>> 

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