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In This Issue DCA Adds Individual Membership Category, New Training Course Article Headline Business of Bling Takes Center Stage in Southern California Celebrity Jewelry Gawk...- Enchanting earrings Story Time: How Telling Tales Helps Boost Sales 5 Tech Time Wasters and How to Avoid Them Here Is The World's Most Expensive Dress Track Stars: How Calculating Your Store's Conversion Rate Can Boost
Your Bottom Line Internet Marketing Strategies: A coded message
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Industry Statistics
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Jewelers Vigilance
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The Fourth Quarter is now officially underway. Since this is an election year,
we all know the drill.. lots of uncertainty til Nov 4th, but then a strong December. It's easy to freshen up your website before the selling season starts. You know that the majority of your customers are going to your website before they walk in to your store... so you know that you have to make sure they see something that does justice to your store and your brand. That part in place, we can tell you that positioning diamond search and virtual inventory on your website is the next step to generating interest in the products and brands that you carry. Add a Facebook event based campaign and your off to the races. Give us a call at 800-373-4373 to learn more and how we can help make your advertising and marketing dollars go further than ever.
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GemFind Opens
New Orlando Office & Offers New Online Marketing Services
dotnet Journal
Sep. 29 , 2012
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GemFind - http://www.gemfind.net - announced today the opening
of a new office in Orlando, Florida office with 9 employees focused on consolidating
delivering of its website development and online marketing services. The new office
is a milestone event for GemFind which has been growing steadily for several years
by hiring key personnel in different parts of the country based on their experience
with online technology and their understanding of the jewelry industry. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001jVWTZW_c7kxarXM3U2vwpRLgc88sybk34exguGGbc5I2GJUI-CtU0alErJNyF4sX2gP2SF2-HB1k_kRIxTxdUf3AEJGkjoUC9A8vY8L0jpXOLIVjnKdeD-bsVfieUKMBG0EXQgx-4qY="
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text-decoration: underline;">>>>
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Simon G: Consumers
are willing to invest in a luxury piece if they believe the product is of value
to them even if the times are tough
Rough&Polished
Oct.01 , 2012
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Simon Ghanimian, Founder and President of Simon G. Jewelry, spoke to Rough&Polished
about his jewelry products and the latest trends in the market. Over 20 years, the
company was able to build a famous brand and grow from two people, Simon and his
wife, to the team of 60 employees, which includes designers from all over the world.
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DCA Adds Individual Membership Category,
New Training Course
IDEX Online Staff Reporter
IDEX
October 2, 2012
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a new "Individual Member" category. The new category means that individuals will
now be able to access the organization's accredited courses. Previously, DCA's educational
courses were only available to employees of the DCA Executive or Associate Member
companies. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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Please click here 800-373-4373
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Business of Bling Takes Center
Stage in Southern California
Jewelryne.ws
Sep. 28, 2012
name="ACCOUNT.IMAGE.2949" style="text-align: left;"> The seaside city of Carlsbad will be at the epicenter of the "business of bling"
on Oct. 5 during the annual GIA (Gemological Institute of America) Jewelry Career
Fair and Open House. More than 25 gem and jewelry companies are expected to be on-hand
and looking to hire hundreds of professionals at every career stage and in various
sectors of the industry - from jewelry design and appraisal to retail sales and
diamond grading. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
text-decoration: underline;">>>>
GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001jVWTZW_c7kxarXM3U2vwpRLgc88sybk34exguGGbc5I2GJUI-CtU0alErJNyF4sX2gP2SF2-HB1iHW3gLhx9--i5hN6I1QHjJ0C5pE45IVK9nyGfzhetZGCbfIWR4jGMjR4Wz49Nunfn8pNiUHeOjZ17s43fAag6"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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Celebrity Jewelry Gawk™ - Enchanting earrings
By Hannah
Connorton
National Jeweler
Sep.28, 2012
name="ACCOUNT.IMAGE.2947" style="text-align: left;">
With fancy up-dos and elegant gowns, celebrity fashion lends itself to earrings,
so it's no surprise the category is a major one when it comes to red carpet events,
more premieres and film festivals. Chandelier and long drop-style pieces are still
a popular trend, with many stars opting for colored gemstones or earrings laden
with diamonds. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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name="ACCOUNT.IMAGE.2952"> John Buechner's elegant, timeless jewelry
derives inspiration from the world around us: art, fashion, design, architecture,
tradition and, of course, the stunning natural elements found deep within the earth.
Specializing in natural fancy colored diamonds, important gemstones, exceptional
jewelry suites, innovative designs, irresistible terms and buying and brokering
estate jewelry. Or goal is to cater to women who desire important, elegant and timeless
pieces of jewelry that speak volumes.
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Story Time: How Telling Tales
Helps Boost Sales
By
JCK
Oct. 01, 2012
name="ACCOUNT.IMAGE.2954" style="text-align: left;"> Like most people, I'm delighted and grateful when somebody compliments something
I'm wearing, all the more so when the source of their affection is my jewelry. My
instant reaction is to launch into a tiny tale. "Oh, this ring?" I say if they've
praised, for example, the dark Indian ruby bezel-set in an 18k gold mounting often
seen on my right hand. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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text-decoration: underline;">Free Access
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By
Andrew Kardon
Entrepreneur
Oct. 01, 2012
name="ACCOUNT.IMAGE.2951" style="text-align: left;">
work no matter the time or location. But as much as technology has improved the
workplace, in some ways it has also become productivity's worst enemy. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001jVWTZW_c7kxarXM3U2vwpRLgc88sybk34exguGGbc5I2GJUI-CtU0alErJNyF4sX2gP2SF2-HB1iHW3gLhx9-0FuGNdMooxcP_kpLxWjvSGeLpAPU2DziSJ3HbMhtvWSiEpzbcESR0hZ1jk10hBmd7SQ1_9bYVC94nq5Rj9GD_sdvX0FP8ppobu_5iDeDMceNiacRsaFRHxcShjgkrqY_A=="
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text-decoration: underline;">>>>
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Here Is The World's Most Expensive Dress
By Ashley Cardiff
The gloss
Sep.
27, 2012
name="ACCOUNT.IMAGE.2946" style="text-align: left;">
Earlier this week, we learned that the beauty industry sets prices with a haphazardly
labeled roulette wheel when Kelly Osbourne showed off her $250,000 black diamond
manicure. Although it was painful to accept man's downfall in such a mundane and
pointless manner, at least it prepared us what's happened since... linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001jVWTZW_c7kxarXM3U2vwpRLgc88sybk34exguGGbc5I2GJUI-CtU0alErJNyF4sX2gP2SF2-HB0oXsPFb3w9t-32AlU3EU7jgzlf2A_zNWW9Q3aFUoKi_WwtoXhcFr2CpVgfA4dGiaLa1AxKayK9GZ-Vk6fA9K-1hqg9QejuRVaMAnpWRfDbJg=="
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a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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Line
By Emili
Vesilind
JCK
Sep. 27, 2012
name="ACCOUNT.IMAGE.2950" style="text-align: left;">
Mark Ryski, author of the new business book Conversion: The Last Great Retail Metric,
explains how tracking your store's conversion rate-the percentage of people who
walk into your shop versus those who actually buy something-can help you identify
new sales opportunities. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
>>>
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Internet Marketing Strategies: A coded message
By Brad Simon
Southern Jewelry News
SEPTEMBER 2012
name="ACCOUNT.IMAGE.2955" style="text-align: left;">
There is a new tool available to retailers today that can help you to market your
store and bring in new customers as well as make shopping in your store more interactive
and enjoyable. It is the ultimate Swiss-Army knife for retailers.
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text-decoration: underline;">>>>
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