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In This Issue Poll: Gold Price Won't See Big Increases Article Headline Article Headline Sales Growth Expert: I give up!! Consider a good cause Article Headline 10 Ways to Handle Difficult Customers Direct Mail Marketing: Is It Worth the Cost? Will Industrial Diamonds Go Extinct? How One Online Retailer is Luring Customers to its Pinterest Page Understand the Importance of Local Marketing
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As the second round of Summer trade shows approaches, we trust that most retailers
have begun preparation for stocking new product for the holiday season. Unfortunately, we know that most retailers have not yet started to think about how to utilize their website and online presence to really help them sell through on much of that product. We know from past experience that active online product promotions drive in-store sales. The great news is that GemFind is still running our mid-summer special website promotion through July 31st. Receive 50% off the set-up fee for any GF web application such as Diamond Search, Ring Builder, Stud Builder, Pendant Builder and MasterLink. Also receive up to $1000 off any our website packages. Give us a call at 800-373-4373 for a free evaluation of your online presence, to learn more about our services or to schedule a demonstration of the above mentioned web tools. Let us show you how the investment in online marketing is the best marketing dollar investment you can make for your business.
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Poll: Gold Price Won't See Big Increases
JCK
July 23, 2012
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The price of gold will still rise this year, but not as much analysts originally
projected, according to a Reuters poll of metal investors.
The news agency said the forecasters' median spot price for 2012 has been cut to
$1,685 an ounce-down from the $1,750 originally projected at the end of the first
quarter, and substantially down from the $1,765 forecast at the start of the year.
Gold prices have averaged just over $1,640 so far this year. href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VN48Lff-RVM6rRbybfyn4rl2ZB8ZCBlFdDyctb_j-f3leLinCT3Q91pUjGYqJjA2nncKF1t49q1UdEn8QvU86J1jJckA6c7l7e6XvkJ1lT04"
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16 L.A. businesses
accused of selling jewelry tainted with lead
D'Urso
Los Angeles Time
July 17,
2012
name="ACCOUNT.IMAGE.2810" style="text-align: left;">
State officials have filed a lawsuit against 16 downtown Los Angeles jewelry stores
and distributors, accusing them of selling items with toxic levels of lead.Capping
a three-year investigation, the state Department of Toxic Substances Control said
at a news conference Tuesday that it had seized 306 pieces of jewelry that were
found to be tainted with high levels of lead and cadmium. href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU081wBgCWDUhDr4CZ4NGOkzi_jqLw7Mx56NGmDh_OiZNMHuTpGHMe4IoXg6NPmBtSGza2rdm3yWt_PM30blCI2jd62mFyOaOoLvDMR4-gfvQ4ZYKNf5OCJg"
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Please click here 800-373-4373
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What Will an Online Sales Tax Mean
for Jewelers?
By Rob Bates
JCK
July 19, 2012
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Most smart dot-coms have likely already realized that someday they will be required
to collect sales taxes. But based on what Jewelers of America's legislative counsel
said this week, that day may be coming quicker than most expect. linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VN48Lff-RVM6rRbybfyn4rnPDZyLcaNvHQLlGxPM64MSJafeRTujA6Wi8bXtwVOBBhhdJI5WYb4MnpK7Y5WcrOy6ZSFUqaI1DtADv4j28UVd-YwCVP7e3Xlc9z1hGZqv1oa3K1DZ0hESrlRo79hs_XwTlke6Av_S5nzopHIBhJzTbF7RkyQP1wGs6sLIImAB9w8H_koXH80ZhHImOhwRXpoghOUPv5YVb81MjBQ80Wh1UK1u-rQChxcnIKTobgZJnkWI8trTG_UXMTPdiDcdGAGkCHNbL_mGlBRsGbHFoY2G_e7hwJFZW-M="
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Please Visit Our Website
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Sales Growth
Expert: I give up!!
By Bob Janet
Southern Jewelry News
name="ACCOUNT.IMAGE.2820" style="text-align: left;">
One thing I will never understand about sales professionals is how easy and fast
they are willing to give up. How easy a lot of sales professionals give up on the
sale when the customer gives them a negative response. Recently I was shopping the
competition for one of my jewelry business clients.I watched a very professional
salesperson control a sale of a set of diamond earrings. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VFDmC4HtTdjwI5Sn4zDgJ85xEJdbo39gZbdT108gV8GV4Q7YTc2FlmXdYH8K1u9w-NIaiGRLHo6EB2uQAoXkwi9cZQ3HE2QSs8SIgGUBkgJD5QsT1pm3l850IiXHfi5OUA=="
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10 Things Rocking the Industry: July-August 2012
By
JCK Staff
July 2012 issue of JCK magazine
name="ACCOUNT.IMAGE.2819" style="text-align: left;">
1. Las Vegas As hordes of retailers descended on the Mandalay Bay Convention
Center for the start of JCK Las Vegas June 1, a gloomy jobs report sent the Dow
Jones industrial average on a 275-point nosedive. But business at jewelry market
week didn't go down the tubes with it. href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VN48Lff-RVM6rRbybfyn4rl2ZB8ZCBlFdAVnSNZmMIjYQLtwv9QLr6WlyNGh_5vzAr3VoGf28gL58zKjZjw3IK73I-bSt0CTwFadIBUuBa1b2IdFvwgSMifImPPIBHmHDryiDe7ygxtSdQgC45ODJsPNKE2Lli5Z0oHNBPESaOekrl2Sq1W5i8SrWpSfj_r0Yf3HAtTWWwNH3j-alFS08w6Led8HUxbG1X0LsvwaCABOFmv3m5VrNn18x8fZZQyuDMxK41rl-oKwDaZfk8ed2gY="
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>>>
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Consider a good cause
By Michelle
Graff
National Jeweler
July 17, 2012
name="ACCOUNT.IMAGE.2799" style="text-align: left;">
a member of the media you receive many emails, particularly from people and companies
you may not know looking to introduce themselves and, hopefully, garner a little
press. In the midst of this digital crush, it takes something really different and
beautiful to catch your eye. But it happened to me earlier this month. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1lLAETMjcAsz5Xa2cKfsAlAhjJkXbgPGzJow0gcfJGJgHzfuBmG6OOAmz0Xl6RO-x7jS5XQiCh95Mb9p4KUKt5QCIYNkIx03fVvCxyMM1E2n4TsXz9bKV91aWv51YaXbhksRyVzYFPik_KGFRQl6NrJdXmLpwsDPlHehFLBaE1PDpNtNvsuHO1voS2Ty4AlKMtravdet3beXDRA_U6dw4SNa0Q72BPXZ1dq5xzXF3X8rn-xSKmMIKox0S7WvWAplPZbCSwlEXj2Q=="
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text-decoration: underline;">>>>
GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VBKxSURgqzkBT9nJeNKhS7vq2iOCo4oZCbLvNH6Mok43ryrQm-spNwAbPkZ9LG-kKPQ5RBiYkyR9"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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10 Ways to Handle Difficult Customers
Fox Small Business
Centre
July 20, 2012
name="ACCOUNT.IMAGE.2814" style="text-align: left;"> The customer may always right, but that doesn't mean all customers are easy to deal
with. Anyone who's ever worked in customer service can tell you, customers can be
downright unruly. Still, if you want to stay in business, you've got to deal with
them. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2816" style="text-align: left;"> shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2815" style="text-align: left;"> Bapalal Keshavlal is widely regarded
as a leading international jewelry brand from India. Established in 1939, this design
powerhouse - a family-owned business headed by Romy Mehta, son of Bapalal K. Mehta
- has been praised for its manufacturing prowess, but more important, for staying
true to its pioneering quality standard. shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic;
text-decoration: underline;">More
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Direct Mail Marketing: Is It Worth the Cost?
Business.com
July 17, 2012
name="ACCOUNT.IMAGE.2813" style="text-align: left;">
With so many of the us depending on the internet to stay tuned into what's going
on in our lives and in the world, it's no wonder that direct mail, or "direct classic"
as the industry sometimes refers to it, has become an afterthought for small business
marketing strategies. Postage is getting more and more expensive. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU1w0c7Itv29VIzCHMU_huETKztxnnxb5PRIl5pJPnZQvwdzRyEn4JFG0zvLKh75LvsINMeB74qPbcU7wmuEVflEm4G4haIdxf1EdTggp7PU5g=="
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Will Industrial Diamonds Go Extinct?
By
The Israeli Diamond
Industry Blog
July 23, 2012
name="ACCOUNT.IMAGE.2817" style="text-align: left;"> In recent months, as reports of the diminishing global stocks of diamond kimberlites
filter into the media, fear has begun to creep into the hearts of those who profit
from the extraction and production of polished diamonds. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU04T9wqSv8DuPYKg1UsItoVEtmQw-J9O3lQDL50--AhEsVzT3Omfmt4V9cpqAjKcOGrc7HCABm_wBp1oXhnt583eDC0ze_isXNxQXUWfyQqGKmfWM70S5Ee"
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alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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Pinned Down: How One Online Retailer is Luring Customers to its
Pinterest Page
By Emili Vesilind
JCK
July 18, 2012
name="ACCOUNT.IMAGE.2811" style="text-align: left;">
Ashton Yates, social media director for online retailer Titanium Jewelry, was brainstorming
ways to boost the company's presence on Pinterest when she landed on the idea of
launching a contest on the social media site-an idea that's pretty brilliant in
its simplicity. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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Understand the Importance of Local Marketing
By Laura Lake
About.com Guide
name="ACCOUNT.IMAGE.2818" style="text-align: left;">
A business or company that is local to a specific area is not able to compete
directly with a larger competitor in another geographic location. A local company
needs a targeted marketing strategy to attract a new set of customers who may not
realize that there is a local specialty business in the area. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001_wOmbSF1VBIOqH7YAs9DjvegOg3_a5rWVV5ZMHVn7IAN1aKmcFqYDKbqtXEVLRJwUEHUjGjxxU0mxAAPoI9n4tZjrbDTlOS_mQ6OjHjhsoGk1mA2VaXp9aSAIArMhFr9EgRBPhZR0VzJrMGlslyMG5vkTCNo4AwREJB-5ORPjBcxI94yfj8l1Cf8psmJsHco6KZiBOsRc0xMmhm_x3TSLbu-_O85m5HZ"
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