GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-06-27

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GemFind Weekly Newsletter

June 27, 2012

 

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In This Issue New FTC Guides to Look at Lead-Glass-Filled Rubies, Synthetic Diamonds,
Dyed Pearls
Time for Marketing (and the latest on the undisclosed goods) Buyer Beware: Natural Diamonds Could be Man-Made 5 Tips For Branding Your Company On Twitter A little less conversation, please No Easy Detection Method Coming for Synthetic Diamonds, GIA Says The Role of the Infographics in Marketing and How You Can Create
Your Own
Prepare Your Jewelry Business for Hurricane Season Tips for Creating Business Videos That Customers Will Watch The Antwerp Lab Bribery Case Blows Open After the Crown, Now the Diamond Sword

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GF Services 

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Quick Links

 

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Industry Statistics

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Jewelers Vigilance
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It's now the last week in June and the industry is starting to slow down in preparation
of the Summer holiday.   Post JCK website business is still strong for us so
if your on the fence about what to do with your website, now is the time to talk
to us.  GemFind runs a 'team' approach to building websites.  First, you
meet with the design  team, and shortly thereafter the data team.  When
design is complete, the development team takes over and in a few weeks the 'beta'
site is ready for review with design and product data now integrated.  During
final stages we provide full training and you will meet with our online marketing
director to make sure you have all the pieces in place to make your website the
hub of your entire online presence and to ensure your analytics are in place
to guarantee ROI.

Give us a call at 800-373-4373 for a free demo of our program
and an web evaluation of your current site.  

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New FTC Guides to Look at Lead-Glass-Filled
Rubies, Synthetic Diamonds, Dyed Pearls


By Rob Bates        
                     
       JCK              
                    
June 25, 2012     

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name="ACCOUNT.IMAGE.2773" style="text-align: left;"> linktype="1" href="http://www.rough-polished.com/en/news/63114.html" shape="rect"
track="on" style="color: rgb(153, 153, 119) ! important;">

Issues such as lead-filled rubies, synthetic diamonds, dyed pearls, and metal alloys
will likely dominate the Federal Trade Commission's
upcoming revision of its Guides for the Jewelry Industry
, according to the
Jewelers Vigilance Committee. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
text-decoration: underline;">>>> 

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shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information,
Please click here   800-373-4373  

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Time for Marketing (and the latest on the undisclosed goods)


By EDAHN GOLAN           
                    Idex Online.com  
                            
June 21, 2012 

       


name="ACCOUNT.IMAGE.2761" style="text-align: left;">

This may not be a good time to consider marketing - considering the tough state
of diamond jewelry. At the same time, it is precisely because of times like this
that generic marketing is so missed.  The times really are tough. Miners
are mining less, manufacturers are suffering from the high rough prices and low
polished prices, stock levels are rising,
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text-decoration: underline;">>>>  

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Buyer Beware: Natural Diamonds Could be Man-Made


Rough&Polished.                  
            
                        
  June 19, 2012     

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text-decoration: underline ! important;">
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track="on" style="color: rgb(153, 153, 119) ! important;">

In May, the International Gemological Institute
(IGI) received hundreds of synthetic diamonds, says Michelle Smith in an exclusive
article to Diamond Investing News (diamondinvestingnews.com). That these stones
were sold and submitted to laboratories is nothing newsworthy, as there is a legitimate
trade in synthetic diamonds. 
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text-decoration: underline;">>>> 

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Please Visit Our Website

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5 Tips For Branding Your Company
On Twitter


By style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> Samantha Cortez style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">          
                  OPEN Forum
                   
    
June 25, 2012



name="ACCOUNT.IMAGE.2766" style="text-align: left;">

Businesses have found Twitter to be a gold mine for getting their messages to the
masses and interacting with customers. With so many people having access to and
viewing your profile, it should be consistent with your brand image. Twitter CEO
Dick Costolo compares branding on Twitter to a movie trailer. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhOZzyiaybodMTAv0kWDvWU4lPsV7XDz6JZpK-YCWNdxoZlYyzy3hEEDB6o_J5RdQ1lPNRAoqIIZsvoOQZaK5KXfLJB-fPxhn5nn4i1wqP9Y3V0byZWuZiGO"
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text-decoration: underline;">>>> 

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A little less conversation, please
By Michelle Graff  
  style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt; color: rgb(153, 153, 119);">   
National Jeweler          June 12, 2012     
 

      
 

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Last night, the Diamond Manufacturers & Importers Association of America (DMIA)
held a meeting in New York City covering what is undoubtedly one of the most talked-about
topics among diamantaires today: synthetics. href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhNlmLiBAFO0NvTNLN8YSnvKbrhAata2jd_PlSbXwtBfgGJIByJAj6HsqHL57OMnKK3tnTqfVZcQ9oUsBE_xOXhV2Qj14CD7kvFs8VV_amOFJ9rIffJrfIX8I_XdJ86kDUMnK8YD3ZW1b_XkaxPNEtMEQr_tKC_9ybj-Z0A4APrEMDkUT_wiGPLiLfLoMQYWVx6SK09szlR93VgBtd1pP3WH3K07gFCBp3nAH7L5Wud_UYc_-58SalMyk4oMisvZtJPwraDEIzhNHrZ9Igz8IBnD"
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>>>
   

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GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers

 


The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.


 


style="color: rgb(119, 119, 119);">http://www.ringbuilder.com 

  

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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhOZzyiaybodMYUeeys0vqDvlITqNZrCo0eDQ30eBUCg_-gWW0QqX2NyFGA8l7o2gazfzvHs1P5AfyuSeFK0Rh13"
track="on" style="color: rgb(119, 119, 119);">more... 

 


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner. 

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No Easy Detection Method Coming
for Synthetic Diamonds, GIA Says

By Rob Bates
                    
                       
style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> JCK    
                       
              June 21, 2012   
  

    
          


name="ACCOUNT.IMAGE.2763" style="text-align: left;">

It is highly unlikely that there will ever be a "black box" that makes it easy to
detect synthetic diamonds, two Gemological Institute of America scientists told
a June 18 meeting of the Diamond Manufacturers & Importers Association of America.
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>>> 

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display: table;" class="ArticleBorder">

The Role of the Infographics in Marketing and How You Can
Create Your Own

By
Laura Lake                              
About.com Guide
 
                  

    
June 24
,
2012    



name="ACCOUNT.IMAGE.2762" style="text-align: left;">

Infographics are visual representations of data, information and knowledge. They
have become increasingly popular and consumers find themselves attracted to the
ability of getting the "full picture" at a glance without reading a lot of wordy
text. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>> 

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Featured GemFind Designer

id="content_LETTER.BLOCK23" style="background-color: rgb(140, 140, 106); display: table;">

shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2772" style="text-align: left;"> shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2771" style="text-align: left;"> "Zohrab Istanboulian and his
wife, Arsine has been giving external form to creative ideas since they first started
designing jewelry together over 35 years. In 1980 they left their families to embark
upon their own adventure, traveling around the world leaving in different continents
understanding diverse culture which brought them to establish ZORAB Atelier de creation. 

M linktype="1" href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhOZzyiaybodMVvJcdAM84sNOESjvDxDeRJUObHMMfcFoLLnpPCh40PVyDPGaJxy2lIv7-4V8G-7H5ljU4QKqoctEyxeD7crBGH01Gsqw-sdtGyTY442TyVgPq_ji6Qcu_8LA1Nvu-1W5s2vy8ttfQiMVutDGncG3wEvCnK9EumHLw=="
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text-decoration: underline;">ore

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Prepare Your Jewelry Business for Hurricane Season


Jewelers of America                               
                      
                  June
19, 2012     


 


name="ACCOUNT.IMAGE.2769" style="text-align: left;">

The time to start preparing for hurricanes is long before one ever hits. If you
live in a coastal community, hurricanes threaten your business during hurricane
season, which runs from June 1 through November 30. By preparing your business and
establishing a continuity plan, you'll be able to react to and recover from any
type of catastrophe. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
text-decoration: underline;">>>>       

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Tips for Creating
Business Videos That Customers Will Watch


BY Linda Sedloff Orton             
          Entrepreneur   
                       
June 25, 2012 
       


                    
 

name="ACCOUNT.IMAGE.2770" style="text-align: left;">

If your business isn't creating online videos, you might be missing out on one of
the fastest growing segments of digital advertising. Seventy-six percent of marketers
at small and large companies plan to produce more videos this year, making it the
top area they will invest in, according to a Social Media Examiner report. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhOZzyiaybodMbzxnLsLN3Za1Vo7HKvNVOGiNOksN47Eq3T0O6yNyxA3aCEo7VaL3CKDGu7X0pEZ3iQ-YDg31XKywOyYo5sEPytLFrU1nDiIKeL8bkri6M8o"
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The Antwerp Lab Bribery Case Blows Open style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">
By Rob Bates                                       
JCK                                
June 22, 2012 


name="ACCOUNT.IMAGE.2765" style="text-align: left;">


It looks like the police in Antwerp are doing what the authorities in this country
didn't do-arresting the people who allegedly bribed graders at a diamond lab. A
Belgian newspaper is reporting that two diamond dealers (so far unnamed) were arrested
on charges of bribing diamond graders at HRD (translation by Google):

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After the Crown, Now the Diamond Sword style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">
By stonechicky                              
The Israeli Diamond Industry Blog                                
June 25, 2012 


name="ACCOUNT.IMAGE.2764" style="text-align: left;">


A woman as rich and powerful as the Queen of England could hardly let a
day, a week, or even a month be considered sufficient celebration of her 60-year
epic rule on the British throne. The United Kingdom will spend no less than an entire
year regaling the queendom of Elizabeth Windsor.
linktype="1" href="http://r20.rs6.net/tn.jsp?e=001i9FPfALFwO-QCbvX5TStv0TCmDu8HgQMT7Sk2QHR18yMCf0xy6DbB95Dnldr4s6boZNmH_hojhMiqkgOwev6k57HIhY_au03tJbF-LMm243afSGHSBWm0W6ifl4IGBoMr5oZe2U9yQbT2Qzlzho7bOPq6RzEuc3lDOmbvK-PqTbBY5pajqdDha08Us8o2n1c"
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