---
title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-05-15"
description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-05-15"
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---

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# GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-05-15

 May 14, 2012 [Alex](https://blog.gemfind.com/blog-test/author/alex) [0 Comments](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#comments-listing)

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| id="content\_LETTER.BLOCK1" tabindex="0" style="display: table; background-color: rgb(119, 119, 119);"> track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2487" style="text-align: left;">   GemFind Weekly Newsletter May 15, 2012   id="content\_LETTER.BLOCK5" tabindex="0" style="background-color: rgb(119, 119, 119); display: table; margin: 1px 0pt;"> |
| linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHMiNCkyIZMdpci\_KpeTsHEv" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Home style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHMLfIM82Dr2ncmBo4oHsJN3" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">        Why Gemfind         shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHNh8Sbl5BIIZBKvMC4NpMlk" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Services style="font-family: Tahoma,Arial,Helvetica,sans-serif;">      target="\_blank" linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHPj5XtV4wpfmfGeKG-agapS" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">   Directory target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHNOGUKa6QIhlfexNRtY35bEL7dI8HCA2-8=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         News target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHOub412\_KqmVbuobNx5C4xkrabm8zK6JrQ=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Shows style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHOJG4fmvk-Ny\_ATi1IKAAbgT-0mKfCduSg=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         Company Info          linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk\_KuKPU3CUuwoHOJG4fmvk-Ny7RpZd9IiAj3gIrlHum631E=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Contact style="font-family: 'Times New Roman'; font-weight: bold;">  |

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**In This Issue** [World Diamond Council Embraces Change of Conflict Diamond Definition](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK22) [Grexit concerns cause precious metals to decline](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK12) [Marilyn Forever: Chopard Celebrates the Legendary Movie Star](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK14) [Retail Diamantaires](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK15) [The Buzz About Black Diamonds](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK17) [Why Social Learning Benefits Your Business](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK21) [Six Steps to Prevent Smash, Grab & Run Crime at Your Store](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK31) [Mastering the Art of Upsell for added profits](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK25) [More palatable metals](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK26) [How to deal with a...bad boss](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK28) [Tips for Jewelers on How to Develop a Strong Digital Marketing Strategy](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-05-15#LETTER.BLOCK29)

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| **GF Services ** <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHM3Jym_pKbJWYHfm4n9nkp9> shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Headline News <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHNe6i9gTRLdJA==> shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Current News <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHOIv4zaSvUH9ES0tZZtfzOe2VTfj3HOzEz04PiJSbcTi8Fac6dOXVSjEFko61FKakzHJm8H4O645Sj8Bvb1yqdD> shape="rect" track="on" style="color: rgb(119, 119, 119);">Diamond Search <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHPgUWLBXfuYdub9Tj171XysL_GxVuT59rY=> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Diamond Link <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHPopXjiKZLSBgyMPIDu2cwykWebCIs2k40=> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Ring Builder <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHOI4hap-_hSHMl7kQbIz8Y9JrRLVXhHRa7jPwToiVmgULiMQu90Q5-JBCmCnM5qW8HLM194zn2aSg==> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Jewelry link <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHMotlFcCoMg7b0WlwboL7vS> shape="rect" track="on" style="color: rgb(119, 119, 119);">Website Design <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHOr-kcBqqi60QiaY75g2OW-> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Access <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHNrBb07S0xioL666dorN_jU9uzB-BrIaM8=> shape="rect" track="on" style="color: rgb(119, 119, 119);">Gemfind.com Affiliation <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxfv6znRL6Sg7dJXWVlT9Y4A7aGv5Mp5Ty891ILyGzp0KNY_XluBoElV> shape="rect" track="on" style="color: rgb(119, 119, 119);">Jewelry Industry Jobs |
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| ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2520.jpg?width=460&height=28&name=2520.jpg) name="ACCOUNT.IMAGE.2520"> We'd like to extend our best wished to all the jewelry moms out there.   The countdown to JCK is now on... We're very excited to be launching several new and exciting products ranging from our new Wish List functionality and our new Master Link 'skin".  Come and learn how we can seamlessly connect inventory from your point of sale system right into your website where it mixes with vendor managed virtual inventories from our new Jewel Cloud(R) database.  Come and see why more than 400 independent retailers are already members of the GemFind Network.  Give us a call to schedule a for special 1 on 1 preview before the show or join us for a webinar this Thursday  May 17th at 11AM PST / 2pm EST by clicking this link    <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLS1UbJKFMnGjpi0hC85Em9tL8Eir9igU7Evs-Chcpj60Ii7ajxb-v6LJFrfoMlGPGXt00vG8LxTnyy_jF2wTDRqA==> track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;"> https://www2.gotomeeting.com/register/128921578  **Call us at 800.373.4373** to set a private consultation with one of our experts. ***Visit us at JCK Prestige Promenade Booth E and G***   |

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 Visit us at JCK in Las Vegas, Prestige Promenade  
 Booth E and G

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**World Diamond Council Embraces  
 Change of Conflict Diamond Definition**

By Rob Bates  
                          
                   JCK      
                               
   May 14, 2012

 . 

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2680.jpg?width=120&height=77&name=2680.jpg) name="ACCOUNT.IMAGE.2680" style="text-align: left;">

 Changing the definition of conflict diamonds to include gems produced in violent  
 conditions (which is another way of saying diamonds related to human rights abuses)  
 is perhaps the most important-and politically charged-reform that could be made  
 to the Kimberley Process. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqdcnRa6xYYFq27zFAUl6Z_D-4d3NACbmArqQnuMz1EEwmizkMmTslfT681dKOKmr6tKmEpCCuxaLOBLri-zapGOi8oPAyKkCj1SKvnEREmpm5dh05xnTtB6Dh2R47yUxbV8PystCeqHaQIZVt0p-KmNUG5k88qXXuC50eMMOmhQd> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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**<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxcjqKv999yx6eSuINu-RgJNpcmMSIy_eMo=> shape="rect" track="on" class="imgCaptionAnchor">  
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2650.jpg?width=411&height=83&name=2650.jpg) name="ACCOUNT.IMAGE.2650">  **

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**Grexit concerns cause precious metals to decline**

By Kathryn Bishop    
                         
 Professional Jeweller                  
               May 14, 2012 

   

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2675.jpg?width=104&height=71&name=2675.jpg) name="ACCOUNT.IMAGE.2675" style="text-align: left;">

 Gold prices last week fell 3% due to concerns over the Eurozone debt crisis, with  
 analysts describing the market for the metal as "much more fragile" than last year.  
 In a report by Resource Investing News it was said that resistance from voters in  
 France and opposition to austerity measures in Greece had caused a drop in gold  
 prices. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqf9PAeAkVMo_QEsoZl0PIQuU17hmpN3OKcgTNWkksBd5EDXVt7jxwiGmlc3V00RVT-88FeQnagE6ftTv9DoV-oPnCt30zBAAuPxrHdAuVgYTZlwbMnc0tNDp5DXWGoD3tg==> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
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<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqUuoS8Wqg1kzkTx8jf4mjGEFzkHam70pSr6CgV9UcF93> track="on" class="imgCaptionAnchor">   
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**Marilyn Forever: Chopard Celebrates the Legendary Movie Star** 

 By Pauline         
                             
      Diamondne.ws                     
                May 14 , 2012  

    shape="rect" track="on" style="color: rgb(153, 153, 119) ! important; font-style: italic;   
 text-decoration: underline ! important;">   
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2673.jpg?width=132&height=79&name=2673.jpg) name="ACCOUNT.IMAGE.2673" style="text-align: left;">  linktype="1" href="http://www.rough-polished.com/en/news/63114.html" shape="rect"   
 track="on" style="color: rgb(153, 153, 119) ! important;">

Fifty years ago, Marilyn Monroe left the film  
 industry bereft of her talent and her legendary beauty. On the occasion of the 65th  
 Cannes Film Festival, of which Marilyn is the figurehead, Chopard is unveiling an  
 exceptional series of 25 unpublished photographs of the star by Milton H. Greene,  
 along with a stunning tribute jewelry creation designed by Caroline Scheufele.  
<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqTPpqBHCHc68SXwB8DIzmcoYbSH_9kcfYlXECwIxnpN-aSPCjt4CmUMWTs-t91d0Z6fUk6gUprDyS9bHGM2wQ5FORU-eLeXw4wb-6CHv2NodNSPUTdY9Na8mVQ0Ac6lL80kDR2Mh81f4> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;   
 text-decoration: underline;">>>> 

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**Retail Diamantaires**

By Avi Krawitz           
                          
 Diamonds.net                     
                May 11, 2012  

    shape="rect" track="on" style="color: rgb(153, 153, 119) ! important; font-style: italic;   
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![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2672.jpg?width=105&height=69&name=2672.jpg) name="ACCOUNT.IMAGE.2672" style="text-align: left;">  linktype="1" href="http://www.rough-polished.com/en/news/63114.html" shape="rect"   
 track="on" style="color: rgb(153, 153, 119) ! important;">

RAPAPORT... When it comes to profit  
 margins, the middle man always gets squeezed. From a diamond industry perspective,  
 this is easily assessed with a quick look at the financial statements of companies  
 operating in the various sectors along the pipeline.  href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqTPpqBHCHc68gO7ewjh4gtQuv3WvlIDpkdbTzPMWLL3lYAdvCh15NZJ7XhUh4WDS2KKv-gR\_8xUdf28UkfwabFM="  
 shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1878.jpg?width=460&height=159&name=1878.jpg) alt="GemFind Diamond Link" name="ACCOUNT.IMAGE.1878">

<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHOJG4fmvk-Ny7RpZd9IiAj3gIrlHum631E=> shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information,   
 Please click here   800-373-4373  

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 class="ArticleBorder">

**The Buzz About Black Diamonds **

By Carly Wickell          
                    About.com Guide   style="font-family: Arial,Helvetica,sans-serif; color: rgb(140, 140, 106);">  style="font-size: 8pt;">                     
       May 14, 2012 

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2674.jpg?width=128&height=64&name=2674.jpg) name="ACCOUNT.IMAGE.2674" style="text-align: left;">

 We've seen thousands of black diamonds on celebrity wrists and fingers in the last  
 few years, and more of the gems fashioned into long chains and other types of necklaces.  
 Black diamonds are often used alone in jewelry, but sometimes designers mix them  
 with white or fancy color diamonds (or other colored gemstones) that reflect the  
 light, adding brilliance and sparkle that the opaque black diamonds can't quite  
 manage on their own. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxfv6znRL6Sg7ShMznclqugnxQBdeoz-QjfxZaE6LNfSExa63wS2ORsZP6qcVsh5fy9ZbbjagImrznBvnnaHFmtSAq9JsNUP-Vd9CiuEhsxFgSCpBtCm_e97> track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">  
 >>> 

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 display: table;" class="ArticleBorder">

<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqfbLXO7m5CCHOsUKqV-idD0mtVqMP_kbtVAoiB3gWEf1G1ML-q_Tda_NWoaQPleMW-1zBH3tCe28GzkTY47Bdxl8rk8igwfWU9_njbBlzL4TaP_NotNNaV_q-ji-sfXvJg==> track="on" class="imgCaptionAnchor">   
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2669.jpg?width=355&height=142&name=2669.jpg) name="ACCOUNT.IMAGE.2669">

 shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqfbLXO7m5CCHOsUKqV-idD0mtVqMP\_kbtVAoiB3gWEf1G1ML-q\_Tda\_NWoaQPleMW-1zBH3tCe28GzkTY47Bdxl8rk8igwfWU9\_njbBlzL4TaP\_NotNNaV\_q-ji-sfXvJg=="  
 track="on" style="color: rgb(76, 1, 113); font-style: italic; text-decoration: underline;">  
 Visit us at JCK in Las Vegas, Prestige Promenade  
 Booth E and G

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**GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement  
 Rings for Jewelry Retailers**

  

 The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry  
 retailers and diamond dealers - has unique new features. The new Ring Builder®  
 allows users to superimpose loose diamonds on to the ring that they are configuring  
 online. This fully ecommerce capable web application is a must-have for all jewelry  
 retailers and it is customizable providing seamless integration into any retail  
 jeweler's new or existing website.

  

<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqXRGkvHdWFM5VPppXJUq7moxrw-IP0Fj1g==> style="color: rgb(119, 119, 119);">http://www.ringbuilder.com 

   

 name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg"  
 style="text-align: left;">

 One of the highlight features of the new Ring Builder is that the consumer,  
 while shopping on the local retail jeweler's website, can virtually superimpose  
 any one of 10 different shaped loose diamonds directly onto one of more than 400  
 prospective engagement ring styles from Unique Settings of New York. After the ring  
 is virtually configured, the user can then select from tens of thousands of certified  
 loose diamond being supplied from any number of diamond vendors within GemFind.net.  
 New settings and diamond suppliers will be continually added.  linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqc4trR\_gMz38pvo1HSX5Zf6xCSOqlMoDbCML4mfO4YnWEx\_BOKoQ2mQz\_1hDN-ZJP6RzohRiyH8w"  
 track="on" style="color: rgb(119, 119, 119);">more... 

  

 Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's  
 customized website tools which are guaranteed to help you grow you business in a  
 cost effective and consistent manner. 

 id="content\_LETTER.BLOCK20" style="background-color: rgb(179, 179, 179);">

   

<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqVS8bTd6-SbNv3D9WxtZ5HVhMEm8eEdzcQ==> shape="rect" track="on" class="imgCaptionAnchor">   
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1892.jpg?width=352&height=72&name=1892.jpg) alt="arms" name="ACCOUNT.IMAGE.1892">

                                style="color: rgb(153, 153, 119);">         
<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqVS8bTd6-SbNv3D9WxtZ5HVhMEm8eEdzcQ==> shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic;   
 text-decoration: underline;">Please Visit Our Website

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 display: table;" class="ArticleBorder">

**Why Social Learning Benefits  
 Your Business**

By Sharlyn Lauby    
                       
     Open Forum                
               May 14, 2012

 . 

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2681.png?width=101&height=75&name=2681.png) name="ACCOUNT.IMAGE.2681" style="text-align: left;">

 Classroom training isn't dead, but it also isn't the answer for every training need.  
 Social media tools are changing the game when it comes to employee learning. And  
 thanks to workplace collaboration tools, organizations can create environments in  
 which employees can learn from each other instead of the overly formal status quo  
 or from the proverbial "company expert." <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqYAezPYxOI8ykDT5-jbNNXrW4VJqHTHtSiHldWDcwAUMaOpvcegp9RSsNR24BLhUZJZdtb-k9OTZeMFtZv1ZY6qKZ1JhrZRgjg==> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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 display: table;" class="ArticleBorder">

**Six Steps to Prevent Smash, Grab  
 & Run Crime at Your Store**

Jewelers of America    
                       
                                
                    May   
 2012

 . 

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2682.jpg?width=135&height=69&name=2682.jpg) name="ACCOUNT.IMAGE.2682" style="text-align: left;">

 When your jewelry business is closed, it is still a target to criminals. Losses  
 from smash-grab-and-run crimes account for a large portion of claims submitted to  
 Jewelers Mutual Insurance Company and seem to be on the rise. Jewelers Mutual recommends  
 the following key precautions to decrease your risks.  href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxcpf02r4v3df8HAoHUi9xeG\_fROwt4Yezb4SEAEX\_HcVFjgFav7a7SDE\_jQy9G7WEg1WPEBqDxHAxUDchu6\_86RM9p8Qnp9ePqM0EYws6PjGo-9qNvf5FkU9oBNG231YA4vIlejaEUP0pSDhlobeGHj"  
 shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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 Featured GemFind Designer

 id="content\_LETTER.BLOCK24" style="background-color: rgb(102, 102, 102); display: table;">

<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqUuoS8Wqg1kzkTx8jf4mjGEFzkHam70pStkI-k0w26ZgUCkZ3ZjwVjncpGmoNjZ3Uh0u3TU1kq4ILlpGkATm2vIIVWFxUklr5F16ugQBexGCtpiZpXQECLrClc8eeyhqW_77_Ai6jSBS8Kc9Rxi9vQelSz0kbafmew==> shape="rect" track="on" class="imgCaptionAnchor">  
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2671.png?width=85&height=85&name=2671.png) name="ACCOUNT.IMAGE.2671" style="text-align: left;"> <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqUuoS8Wqg1kzkTx8jf4mjGEFzkHam70pStkI-k0w26ZgUCkZ3ZjwVjncpGmoNjZ3Uh0u3TU1kq4ILlpGkATm2vIIVWFxUklr5F16ugQBexGCtpiZpXQECLrClc8eeyhqW_77_Ai6jSBS8Kc9Rxi9vQelSz0kbafmew==> shape="rect" track="on" class="imgCaptionAnchor">  
![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2670.jpg?width=85&height=85&name=2670.jpg) name="ACCOUNT.IMAGE.2670" style="text-align: left;"> STAURINO FRATELLI, the award-winning,  
 internationally celebrated couture jewelry designer; is recognized globally for  
 its traditional craftsmanship with contemporary designs. They give shape to unique,  
 always innovative styles specializing in one-of-a-kind and limited edition important  
 high-end diamond and precious gem creations in 18 karat gold.  linktype="1" href="http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1\_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqUuoS8Wqg1kzkTx8jf4mjGEFzkHam70pStkI-k0w26ZgUCkZ3ZjwVjncpGmoNjZ3Uh0u3TU1kq4ILlpGkATm2vIIVWFxUklr5F16ugQBexGCtpiZpXQECLrClc8eeyhqW\_77\_Ai6jSBS8Kc9Rxi9vQelSz0kbafmew=="  
 shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic;  
 text-decoration: underline;">>>>

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**Mastering the  
 Art of Upsell for added profits **

By Bill Warren             
             Southern Jewelry News    
                       
   May  2012        
  

              

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2679.jpg?width=72&height=80&name=2679.jpg) name="ACCOUNT.IMAGE.2679" style="text-align: left;">

 Here is a simple principle which, when put to use in your store, will add massive  
 profits and value to your bottom line. Some call it the Upsell while some refer  
 to it as the Add-on, but who cares as long as it works? Recently, I called Staples  
 to order some office supplies for my store. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqbjLzkB9v0cuORU4Jy8nYerc_-4OQKOBgisdmkU0eV9qqYsVDp0hMPSPF0udmeCM53h4m5FG6NG2i6DpHlGgzvycLFLVNVnERpclNuYHSDcgm6H7u0bxKxUlJdnKAY-0lTMPqXEpCNHQXPdIMIJiO5w=> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>>    

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****More palatable metals****

By Whitney  
 Sielaff     
                          
 National Jeweler              May 14, 2012    

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2677.jpg?width=64&height=85&name=2677.jpg) name="ACCOUNT.IMAGE.2677" style="text-align: left;">

 he past few years have marked a love-hate relationship between jewelers and precious  
 metals. On one hand, nearly everyone profited from rising prices by buying from  
 the public, a lucrative practice that helped keep many afloat during the darkest  
 days. Conversely, high metals prices can make the actual practice of retailing fine  
 jewelry a significant challenge. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxd21waLeHQpJOzoHEeYZ9ngJShMhRmLL5597RqChs8XzTvcleImR9dmtRkxCtPdAvrcWSKb9DfQoNvvbIRHS68fuwXHnULqQs5X4LAzNYinvvYyYp3lq_LylaP5od4hpu-m3zmVGShHPMjY0AdKmQB7xq8OrKxmZTj1OXy2z5YFh1XZEy7OkUWXmnwIwl2yo3ST04O03mIRBKzIo6y0fetVuwgYmkT8QUCS9SHHeyfTz1WnZSwL2I9KQ57o7Qg0AsRTAPIHnjDXeg==> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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 class="ArticleBorder">

  
**![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1876-1.jpg?width=460&height=141&name=1876-1.jpg) alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">**

**Need more traffic to your website?**

Getting ranked on the search engines is not  
 a simple task and you need to be well versed as to how the search engines work and  
 what to do to make sure your site gets indexed.    
You could have the most beautiful website  
 with all the products in the world, but if you have limited visitors, its not going  
 to do any good. 

GemFind performs Search Engine Optimizations  
 exclusively for the jewelry industry. We have proven track record and can show you  
 what we have done for other clients. Please contact us if we can help...

Download a free brochure, please   
<http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuMfL5Wjef7k7oANL5KvwHJsA2KJ3CTXWAdT3I3Lnq51sTd0yUXmTCYF_Su0pybHUT> track="on" style="color: rgb(255, 255, 255);">Click here  

    

   <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqcaESoxpk_KuKPU3CUuwoHM2cRrGjgVB9Ay351SSYGR6AqB0GumY_5n2grm9P_d1Ow==> track="on">![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1497-1.jpg?width=103&height=21&name=1497-1.jpg) name="ACCOUNT.IMAGE.1497">  

call us at   
 800-373-4373

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**How to deal with a** **bad boss**

 By Steve Tobak    style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt; color: rgb(153, 153, 119);">            
                   CBS money watch     
                       May   
 14, 2012   

       
      

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2678.jpg?width=109&height=81&name=2678.jpg) name="ACCOUNT.IMAGE.2678" style="text-align: left;">

COMMENTARY Of all the emails I get asking for advice, the most common by far is  
 people wanting to know how to handle a bad or dysfunctional boss. Just  
 last week, for example, a manager contacted me about a VP who badmouths employees  
 and gossips about peers behind their backs. <http://r20.rs6.net/tn.jsp?e=001MT9g5LwB5200A4MYqVIybKeoxA7zbcAqz4aY5ZbQS3CHg3Fo1_GTgr714DO7UBLSXy1jwv9uHxdOzxRCVnjLqW3MVfOBMKOnjq-R8R_ymzSGHTZwDH2VZJdCb2A8G8aTwP1zVPNTOKD1tzOTPu62mo4ccKF7tRI59EbCFCOPId-rBIaPpEBSN1paCwbmqcD6VYNF0MMOsz6KaJA-SYrqYv8hHO0ENX8l3tXSNg-IuMo=> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>>  

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**Tips for Jewelers on How to Develop  
 a Strong Digital Marketing Strategy**

By Emili Vesilind     
                         
                  JCK       
                                   
 May 10, 2012    

![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2676.jpg?width=115&height=76&name=2676.jpg) name="ACCOUNT.IMAGE.2676" style="text-align: left;">

 If you don't already have a digital marketing strategy, you've at least heard the  
 term. But, like many buzzy tech phrases, it can have various meanings. For some,  
 erecting a website constitutes having a digital strategy, while others equate it  
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- [July (3)](https://blog.gemfind.com/blog-test/tag/july-2009)
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- [November (3)](https://blog.gemfind.com/blog-test/tag/november-2009)
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- [Ring Builder (3)](https://blog.gemfind.com/blog-test/tag/ring-builder)
- [September (3)](https://blog.gemfind.com/blog-test/tag/september-2006)
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- [Website design (3)](https://blog.gemfind.com/blog-test/tag/website-design)
- [alex fetanat (3)](https://blog.gemfind.com/blog-test/tag/alex-fetanat)
- [apps for jewelers (3)](https://blog.gemfind.com/blog-test/tag/apps-for-jewelers)
- [celebrity jewelry (3)](https://blog.gemfind.com/blog-test/tag/celebrity-jewelry)
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- [#1 brand (2)](https://blog.gemfind.com/blog-test/tag/1-brand)
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- [search ranking (1)](https://blog.gemfind.com/blog-test/tag/search-ranking)
- [second marriages (1)](https://blog.gemfind.com/blog-test/tag/second-marriages)
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- [siren interactive (1)](https://blog.gemfind.com/blog-test/tag/siren-interactive)
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- [sliverlake (1)](https://blog.gemfind.com/blog-test/tag/sliverlake)
- [smart jewelry (1)](https://blog.gemfind.com/blog-test/tag/smart-jewelry)
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- [smart jewelry show chicago (1)](https://blog.gemfind.com/blog-test/tag/smart-jewelry-show-chicago)
- [smart show (1)](https://blog.gemfind.com/blog-test/tag/smart-show)
- [smartphone statistics (1)](https://blog.gemfind.com/blog-test/tag/smartphone-statistics)
- [smartphone use statistics (1)](https://blog.gemfind.com/blog-test/tag/smartphone-use-statistics)
- [smartwatch (1)](https://blog.gemfind.com/blog-test/tag/smartwatch)
- [social (1)](https://blog.gemfind.com/blog-test/tag/social)
- [social advertising (1)](https://blog.gemfind.com/blog-test/tag/social-advertising)
- [social media video (1)](https://blog.gemfind.com/blog-test/tag/social-media-video)
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see all

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