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In This Issue Debut: grandeur in the tiniest of things Going for Gold: A gold focus Diamonds are not forever Records Fall at Christie's and Sotheby's Jewelry Sales in New York 10 ways to stop prospects from trashing your email 18 ways to grow your Fan Base The Display's the Thing: Visual Merchandising Tips Just for Jewelers How to Win Back Lost Customers Diamonds, the new safe haven? Make Them Gawk: Talk on a Diamond iPhone A Matter of Public Pinterest
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The Smart Show just finished up in Chicago this past weekend and the general report
is that it continues the 2012 trend of better attended trade shows with more purchasing happening across the board compared to last year-- another good sign for the industry as a whole as we head into JCK next month. If you're an AGS member and attending the Miami Conclave starting tomorrow April 25 - 28, please make sure to stop and see us in the Networking area where we are sharing space with ARMS inventory management system. One final note, the new Ring Builder(R) program with Unique Settings of NY is having a fantastic reception. As always, please contact us for a free evaluation of your web presence and a walk through of our website and online marketing programs.
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Debut: grandeur in the tiniest of things
By Galina Semyonova Rough&Polished
April 23, 2012
name="ACCOUNT.IMAGE.2633" style="text-align: left;"> The world-famous house of artistic mosaic, which launched a jewelry line three years
ago, is creating jewelry from the traditional Italian micro mosaic combined with
precious stones, including diamonds among other things. Rough&Polished met with
Maurizio Leo Placuzzi, the founder and President of SICIS, who answered our questions.You
produced quite an impression at Baselworld 2012, something which isn't the case
with every newcomer... track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
>>>
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By
Kate Donovan, Laura McCreddie
Retail Jeweller
April 23, 2012
name="ACCOUNT.IMAGE.2635" style="text-align: left;">
Gold has certainly been the metal dominating the headlines. Retail Jeweller takes
a look at what's going on with the prices, how that is affecting the industry and
what is happening in the ethical sector a year on from the launch of the Fairtrade
Fairmined mark. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic;
text-decoration: underline;">>>>
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Diamonds are not forever
By JIM JONES
Business Live
April 23, 2012
name="ACCOUNT.IMAGE.2634" style="text-align: left;">
Slowly and surely the world of diamonds is being restructured to cope with what
many believe is an approaching shortage of rough gems. As Des Kilalea, an analyst
at Royal Bank of Canada, points out, retail jewellery demand is likely to grow strongly,
driven by the US economy's recovery and by increasingly affluent Chinese and Indian
consumers. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;"> >>>
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Records Fall at Christie's and Sotheby's Jewelry Sales in New York
By Rapaport News
Diamonds.net
April 18, 2012
name="ACCOUNT.IMAGE.2627" style="text-align: left;">
Christie's New York held its sale of Magnificent Jewels on April 17 and realized
$70,726,650 with strong sell-through rates of 95 percent by lot and 97 percent by
value. The top lot of the sale was The Clark Pink, a cushion-cut fancy vivid purplish-pink
diamond ring of 9 carats by Dreicer & Co.,... shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH_YgKOeUCdXgM1drFAKb92vmDbWY9zl8sgBvOhEeivV2a9y_dHhN7KZRzvPT_YDqtWR5PrW8J7rbwhXgYtWhPEC4lFil2U6ZzpatSlIY2wSWvoWDR6QLlCYNgldAU2yC--3Rr1LbB1__uyksb9N3j1G0Z5_RIQLO-5vNNJ4iVSBm46vbWoZOB9aRUVYlsAYvEGQEFcs="
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Please click here 800-373-4373
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10 ways to stop prospects from trashing your email
By
April 19, 2012
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Picture this scene: a prospect reading direct mail over a wastepaper basket. If
your mailer doesn't give them a compelling reason to open or read on, it gets trashed
in a matter of seconds. But that is nothing compared to email because discarding
it takes microseconds. shape="rect" track="on" style="font-style: italic; color: rgb(153, 153, 119);
text-decoration: underline;">>>>
GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH_YgKOeUCdXgM1drFOLcrdY2ZbsPSzWX9ELbatonTSte4UPC2W2ds-fG0UNh9jXqSwB7ykYHo3YnYZuVPBPURYI_eIi2"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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Internet Marketing Strategies:
18 ways to grow your Fan Base
By Brad
Simon
Southern Jewelry News
April 2012
name="ACCOUNT.IMAGE.2631" style="text-align: left;"> If you build a Facebook Page, will Fans come?
This is the great hope for many businesses. However, fans do not magically appear
from Facebook. "How can I get more fans to my Facebook page?" is the question I
most often get asked by store owners. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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The Display's the Thing: Visual
Merchandising Tips Just for Jewelers
By Randi Molofsky
April 2012 issue of JCK magazine
name="ACCOUNT.IMAGE.2625" style="text-align: left;"> In February, Tiffany unveiled its collaboration with stylist/designer Rachel Zoe.
Instead of a high-profile design partnership, Zoe was commissioned to decorate the
windows of Tiffany's 5th Avenue flagship in honor of the Oscars. It was a bold bit
of theatrics; but in fact, Tiffany understands that visual merchandising is key
to courting customers. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
>>>
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name="ACCOUNT.IMAGE.2624" style="text-align: left;"> href="http://r20.rs6.net/tn.jsp?e=001R_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH_YgKOeUCdXgM1drFGr1GVpvR9VHkkid6Via76cgA17WhEgkWrHA3hjYJa5GxB6ZtrcdGw1_yszv5XA8OIhAgpmUFjYJ_pF8pSYioNhj8Ttzjs2kTvnjuOjUZ45TZunX0KTrftcj14keaVyKlijXfoV3eRGo-kIPT5QIeHo="
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name="ACCOUNT.IMAGE.2623" style="text-align: left;"> For Peter, designing
jewelry is a science that has transcended into an art. Peter has been designing
jewelry for the last 25 years, and it is something he enjoys to this day. Peter
has a bright and inquisitive mind that gives him that special ability to turn an
ordinary ring into something truly spectacular. Peter's newest collection is based
on traditional engagement rings, but what makes these rings remarkable, is in the
tiny details. One of the constant themes in the Peter Storm collections is open
space. shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic;
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How to Win
Back Lost Customers
OPEN Forum
April 23, 2012
name="ACCOUNT.IMAGE.2632" style="text-align: left;">
The Chairman of one of the largest book clubs in the country once told me that his
best source of new customers is lapsed customers. The recovery program is simplicity
itself: ask customers to come back and give them a reason to come back.
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>>>
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Diamonds, the new safe haven?
By Michelle
Graff
National Jeweler
April 18, 2012
name="ACCOUNT.IMAGE.2626" style="text-align: left;">
Major changes are afoot at the world's largest diamond miners: De Beers, BHP Billiton
and Rio Tinto. After 80 years in the business, the Oppenheimer family likely will
be out of the diamond trade by years' end. Both BHP Billiton and Rio Tinto have
said they want to exit as well. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic;
text-decoration: underline;">>>>
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a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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Make Them Gawk: Talk on a Diamond iPhone
By stonechicky
The Israeli Diamond Industry Blog
April 23,
2012
name="ACCOUNT.IMAGE.2630" style="text-align: left;">
If it's not uncommon for reputable businessmen and women to wear watches that
cost upwards of $10,000, why should it seem so strange to us that a luxury design
company based in Geneva, Switzerland, has created a line of Apple's iPhones using
alligator leather, gold, and even diamonds? href="http://r20.rs6.net/tn.jsp?e=001R_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH_YgKOfwL2LjVY5c02CVfGEf1cvhXRHHNO0KyI5uJYH-dpu0XnnMynZCfRt0dOeTmplTDbyiWPC4epng8FpEpYygoQbxHkbSyLbwWPL2A1WvaZbLivznlQiAmPbvQyC0ZiVajrsLnjodGIbbHw=="
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A Matter of Public Pinterest
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Given how overloaded many of us feel with Facebook, Twitter, and Google+, it's easy
(if not preferable) to ignore smaller niche sites. When choosing platforms, we may
overlook services like Foursquare, Instagram, and, now, the bulletin board-style
photo-sharing website, Pinterest. href="http://r20.rs6.net/tn.jsp?e=001R_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH_YgKOeUCdXgM1drFNSXKn1PY37S868KnSshYeo00j04efB1TalTR8sU19zV_EtlVpGVoc0qTOhGI2mO51niSjdyyDEFAsxV_CDXKM-Kljg6rqlvOPERwuVj8AgEnZXu-FiPzqiRtTtKZ_MQFqE_IA7S5Sxj1wkWv7c01HgG41cKqvzfXa6CXh7nMkeCCPps73Y-aw7Tz5n5TqGyGY54cGo94CUWuDpClgdTjfBH6Jtc1ZySQeB1p-n3gBdjGJD-tq_plVc="
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