--- title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-03" description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-03" image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- | | | --- | | ![](https://blog.gemfind.com/blog-test/Images/spacer.gif) | # GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-03 April 2, 2012 [Alex](https://blog.gemfind.com/blog-test/author/alex) [0 Comments](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#comments-listing) Share on: - [mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03](mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03) | | | --- | | id="content\_LETTER.BLOCK1" tabindex="0" style="display: table; background-color: rgb(119, 119, 119);"> track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2487" style="text-align: left;">   GemFind Weekly Newsletter April 03, 2012   id="content\_LETTER.BLOCK5" tabindex="0" style="background-color: rgb(119, 119, 119); display: table; margin: 1px 0pt;"> | | linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHvDG8QAr86SYEMTWgZldvmb" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Home style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHtCF\_7Io18jQPDiofwiyRkF" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">        Why Gemfind         shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHu\_p5d\_C7Qt-u0\_LmNgpFZT" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Services style="font-family: Tahoma,Arial,Helvetica,sans-serif;">      target="\_blank" linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHtcrFsaH0BWzuOrBsfNKHnC" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">   Directory target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHtd5s20j6RegeMj3FchM8KFZj2a7nwBznk=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         News target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHvlbAceLc3\_l4ef1GbOoNNa9SXI7e\_m8Zs=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Shows style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHtLFG1zCWSG-VDz4OJaUy\_H5io-nsdJ6mg=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         Company Info          linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFpFQ5Dpe7V1ReHS2fU27yHtLFG1zCWSG-X2XEPIlLSv-RBKcxS9oT5E=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Contact style="font-family: 'Times New Roman'; font-weight: bold;">  | | | | --- | style="background-color: #EAEAEA; margin-bottom: 10px;"> **In This Issue** [THE DISTILLERY: Rio's reasons](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK10) [Estate Jewelry Highlights Sotheby's New York Sale](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK12) [Jewelry Industry Homicides, Dollar Losses Rise in 2011](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK13) [Four Ways LinkedIn Can Help Your Business Grow](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK16) [12 Tips for Earning Media Mentions](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK17) [3 Easy Steps to SMS Marketing](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK22) [5 Tips for Successful Jewelry E-Commerce](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK23) [Social Media: The Dark Side](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK26) [Retailers return to Titanic](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK27) [Anne Hathaway: Diamond Celebrity of the Week](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK29) [Variety Hour: The Trendiest Watches of the Season](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-03#LETTER.BLOCK30) width="100%" id="content\_LETTER.BLOCK7" tabindex="0" style="margin-bottom: 10px; border-color: #FFFFFF; border-width: 1px; border-style: solid; background-color: rgb(179, 179, 179);"> | **GF Services ** shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Headline News shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Current News shape="rect" track="on" style="color: rgb(119, 119, 119);">Diamond Search shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Diamond Link shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Ring Builder shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Jewelry link shape="rect" track="on" style="color: rgb(119, 119, 119);">Website Design shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Access shape="rect" track="on" style="color: rgb(119, 119, 119);">Gemfind.com Affiliation shape="rect" track="on" style="color: rgb(119, 119, 119);">Jewelry Industry Jobs | | --- |   datapagesize="0" aria-level="0" tabindex="0" aria-setsize="0" aria-posinset="0" id="content\_LETTER.BLOCK8" style="background-color: #EAEAEA; margin-bottom: 10px;"> **href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpASM-OfAyI3QDAc3ZI39WyFi8AqEg0cH07eqjwxgtscvg==" track="on" style="text-decoration: none;"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/51-61.jpg?width=140&height=51&name=51-61.jpg) alt="IGI logo" name="ACCOUNT.IMAGE.51">** **Quick Links** href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpASM-OfAyI3QDAc3ZI39WyFi8AqEg0cH07eqjwxgtscvg==" track="on" style="text-decoration: none; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">IGI href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpAd6U77blcyxtNpRJol0LgIyH45kXUwOvg=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">GIA track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">AGTA  href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFotWkadPEB1bJD-ibyCZWdE=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">KITCO href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFu0WMMBRQEuoyrE\_9YmiQAy9b2SlTBGfjQbi9PJVrO\_xqF-Hp050isI=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">Jewelers Security shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpB0GzWrMQuDrXncnXXIcDpQPNviUgvjDpc5ydfRU5u5vpwczWZ1hbvc" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Industry Statistics shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFrrtZYyPyAok-aVCORY5azOtdg2E6ZKHmg==" track="on" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Jewelers Vigilance id="content\_LETTER.BLOCK9" tabindex="0" style="margin-bottom: 10px; background-color: rgb(179, 179, 179);"> shape="rect" track="on"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/news1_ml_gold-1.jpg?width=104&height=96&name=news1_ml_gold-1.jpg) alt="Join Our Mailing List" optionname="NEWS1\_FGIMG">  |   | | --- | | width="100%" id="content\_LETTER.BLOCK8" style="background-color: rgb(234, 234, 234);" class=""> | | --- | | ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2520.jpg?width=460&height=28&name=2520.jpg) name="ACCOUNT.IMAGE.2520"> April's Fools Day this week and personal income tax day next week - April is both a fun month and a serious month.  It's fun because its Spring and the weather is feeling good.  It's serious because Mothers day and the Wedding Season is only a month away.  And April means time is running out on 2012 -- it's time to take a serious inventory of your website and online marketing presence to prepare for Spring and Summer initiatives.  Join us for one of our free webinars Thursday afternoons to learn more about our programs.  This is week 4 in our ongoing series and our attendance and content continue to improve.  Learn about custom and template websites, point-of-sale product integration, social media marketing, and the future of everything from Facebook to mobile apps to in-stone and online integration.   **Call us at 800.373.4373** to set a private consultation with one of our experts.    | width="100%" id="content\_LETTER.BLOCK36" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2506.jpg?width=478&height=128&name=2506.jpg) name="ACCOUNT.IMAGE.2506"> Click to Register width="100%" id="content\_LETTER.BLOCK11" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **THE DISTILLERY: Rio's reasons** Business Spectator                              March 28, 2012     ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2590.jpg?width=126&height=58&name=2590.jpg) name="ACCOUNT.IMAGE.2590" style="text-align: left;"> As the commentariat busily mines for insights into Rio Tinto's diamond review, Matthew Stevens raises a very good question: why now? BHP Billiton has been shopping around similar assets for months and is yet to find a buyer. Could it be that Rio has already received some serious interest? href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFlNzhfROgI8HUDFl9x4qi-uRoFU3tIzME\_zoKKeRmfmG5WVgjorW53BwQxS4r2pox\_GXSPPmaaK5dVcPIBxjUeemz\_zBbN1uFk0fx5BjI7OldKI-mKT\_lWcw8\_PX\_aVnOw-x59mxRRLdvOqn8XKclHFMOgZ3UCdrrnZ5eKfJhSsVpcH7mB3ciyaaqxQzJD1Rvw==" shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK17" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2505.jpg?width=497&name=2505.jpg) name="ACCOUNT.IMAGE.2505"> width="100%" id="content\_LETTER.BLOCK13" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Estate Jewelry Highlights Sotheby's New York Sale** By Jeff Miller style="color: rgb(153, 153, 119);">                                  Diamond.net                            April 02, 2012                   ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2587.jpg?width=79&height=75&name=2587.jpg) name="ACCOUNT.IMAGE.2587" style="text-align: left;"> Sotheby's Magnificent Jewels sale in New York will be held on April 18 and is distinguished by signed jewels from prominent estate collections, as well as top quality gemstones. This sale also provides rare pieces from designers of the 20th century such as Cartier to Belperron and Flato, as well as Art Moderne jewels. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK22" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Jewelry Industry Homicides, Dollar Losses Rise in 2011** By Jeff Miller style="color: rgb(153, 153, 119);">                                  Diamond.net                           Aprin 02, 2012                   ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2588.png?width=90&height=75&name=2588.png) name="ACCOUNT.IMAGE.2588" style="text-align: left;"> The Jewelers Security Alliance (JSA) determined total dollar loss in 2011 from crimes against the jewelry industry was $85.1 million in the U.S., an increase of 5.3 percent year-on-year.  The total number of crimes reported to the JSA, however, fell slightly to 1,478 from 1,487 in 2010. href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFraNHLTNtsg4k4uQvJh32HRm95HWeCoG44Lj85ChMuHT\_E2zB6ixHSefG0SleGvJcGSC-4H4lV9G-q\_yHs8zHxj6U2Arp7Yh93Oksmn3a32-iog-WKzC65kani2R8sXYWTd48\_53wGsG5wooz9YHMW78enjQnqwGGsUvL5wfClwMwFHR\_7pa-Mg\_Bd\_Fe29jqPVL9zUg1-0c" shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK14" tabindex="0" style="background-color: rgb(152, 152, 152);"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1878.jpg?width=460&height=159&name=1878.jpg) alt="GemFind Diamond Link" name="ACCOUNT.IMAGE.1878"> shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information, Please click here   800-373-4373   | | | --- | width="100%" id="content\_LETTER.BLOCK16" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Four Ways LinkedIn Can Help Your Business Grow** BY Jason Falls                                 Entrepreneur                           March 30, 2012   ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2586.jpg?width=62&height=76&name=2586.jpg) name="ACCOUNT.IMAGE.2586" style="text-align: left;"> If you joined LinkedIn and filled out your profile thinking it was essentially an online resume, you're probably missing out on a world of opportunity. And no, we're not just talking about finding a new job. Sure, LinkedIn's profile features are essentially the same questions you'd answer on a resume. shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFuvRSL9Sl24nSxG0DTU\_r0we66y-p9x7v7tlVl0NAuZarLSLssiRffc=" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>    width="100%" id="content\_LETTER.BLOCK17" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **12 Tips for Earning Media Mentions** By Tim Malone                                       JCK                                       April 02, 2012   ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2589.jpg?width=80&height=61&name=2589.jpg) name="ACCOUNT.IMAGE.2589" style="text-align: left;"> Has your company gained favorable publicity through promotional efforts other than paid advertising? Earned media reflects publicity gained through editorial influence. This is different from social media, which relies on word of mouth publicity.  target="\_blank" linktype="1" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFkLsofSkJW\_bfS9dWvtNEXzRXsMHIJ5XDUkfseRccXb9J72tYcmXGahEh8SgPwUp0Sqsa-Q08mX8dEuhF\_CWG5CbqWFD7wkqk3XNr4Zr537gNBCUMfRBptirLyjBJqhbrmlQr1VsAeOo" shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK20" style="background-color: rgb(179, 179, 179);">    ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1892.jpg?width=352&height=72&name=1892.jpg) alt="arms" name="ACCOUNT.IMAGE.1892">                               style="color: rgb(153, 153, 119);">       track="on" style="color: rgb(119, 119, 119); text-decoration: underline;">Please Visit Our Website | | | --- | width="100%" id="content\_LETTER.BLOCK23" style="background-color: rgb(234, 234, 234);"> **GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers**   The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.   style="color: rgb(119, 119, 119);">http://www.ringbuilder.com     name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg" style="text-align: left;"> One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0010VIw4\_NDKcBPQc8iP2P1SE7EfKYkVJ2arqXfuetjDHqXRc47ft2W1uVL0JxPIiVh39\_uhWRjOpBob8a2rAuLFmoG2V02kX\_UqmeWTsGyLPqZA4\_e-DnuwjCPiNwhMXrPzW9p9gXmuJpUAL6estkH4YY5x44d2OYs" track="on" style="color: rgb(119, 119, 119);">more...    Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.  | | | --- | width="100%" id="content\_LETTER.BLOCK23" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **3 Easy Steps to SMS Marketing** By Laura Lake                     About.com Guide                       March 30, 2012 .  ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2585.png?width=75&height=75&name=2585.png) name="ACCOUNT.IMAGE.2585" style="text-align: left;">SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It's an area that is gaining a great deal of interest by businesses both small and large. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>> width="100%" id="content\_LETTER.BLOCK32" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **5 Tips for Successful Jewelry E-Commerce** By Randi Molofsky                                  JCK                            March 29, 2012 .  ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2591.jpg?width=105&height=69&name=2591.jpg) name="ACCOUNT.IMAGE.2591" style="text-align: left;">As the former head of merchandising and marketing for a luxury website, I've faced firsthand the challenges of featuring and selling fine jewelry online. From photography to descriptions to ease of checkout, each piece of the puzzle needs to fit together seamlessly for a successful user transaction. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>> id="content\_LETTER.BLOCK24" style="background-color: rgb(119, 119, 119);"> Featured GemFind Designer id="content\_LETTER.BLOCK25" style="background-color: rgb(119, 119, 119); display: table;"> shape="rect" track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2581.jpg?width=84&height=84&name=2581.jpg) name="ACCOUNT.IMAGE.2581" style="text-align: left;"> shape="rect" track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2580.jpg?width=84&height=84&name=2580.jpg) name="ACCOUNT.IMAGE.2580" style="text-align: left;"> Old World Chain Inc was established in the year 1977. A top class producer and importer of classic gold jewelry. OWC specializes in the creation of 18 karat gold jewelry with typically classic designs and patterns. The collection boasts of bracelets, necklaces, earrings and chains that are further enhanced with diamonds or gemstones. shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic; text-decoration: underline; font-size: 10pt; font-family: Arial,Helvetica,sans-serif;"> >>> width="100%" id="content\_LETTER.BLOCK26" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Social Media: The Dark Side**  Rob Bates                                    JCK                                   March 26, 2012                      ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2582.jpg?width=82&height=82&name=2582.jpg) name="ACCOUNT.IMAGE.2582" style="text-align: left;"> Last week's post about social media drew some great comments, with most promoting the good side of social networking for jewelers. To give a fully rounded picture, I wanted to address some of the pitfalls as well: - The first is something that is not always talked about, but regrettably remains a big concern for people in this business: security. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK27" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> ****Retailers return to Titanic**** By Michelle Graff                      National Jeweler                     March 27, 2012     ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2584.jpg?width=111&height=72&name=2584.jpg) name="ACCOUNT.IMAGE.2584" style="text-align: left;"> Count me among the many who will be soaking up all the Titanic lore available over the next couple of weeks as the 100th anniversary of the luxury liner's fateful maiden voyage approaches. Much about this tragedy-- one of the deadliest peacetime accidents in maritime history -- shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  id="content\_LETTER.BLOCK28" tabindex="0" style="margin-bottom: 10px; background-color: rgb(102, 102, 102);" class="ArticleBorder"> **![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1876-1.jpg?width=460&height=141&name=1876-1.jpg) alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">** **Need more traffic to your website?** Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.  You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.  GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help... Download a free brochure, please shape="rect" track="on" style="color: rgb(255, 255, 255);">Click here          shape="rect" track="on">![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1497-1.jpg?width=103&height=21&name=1497-1.jpg) name="ACCOUNT.IMAGE.1497">   call us at 800-373-4373 width="100%" id="content\_LETTER.BLOCK29" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Anne Hathaway: Diamond Celebrity of the Week** style="color: rgb(153, 153, 119);"> The Israeli Diamond Industry                                          April 02, 2012                    ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2592.jpg?width=47&height=70&name=2592.jpg) name="ACCOUNT.IMAGE.2592" style="text-align: left;"> One of Generation Y's most celebrated stars of the silver screen is American actress Anne Hathaway, was featured in The Princess Diaries, Brokeback Mountain and The Devil Wears Prada and will play the Catwoman in the next installment of the Batman movies. track="off" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  width="100%" id="content\_LETTER.BLOCK30" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Variety Hour: The Trendiest Watches of the Season** By Victoria Gomelsky                                     March 2012 issue of JCK magazine ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2583.jpg?width=69&height=69&name=2583.jpg) name="ACCOUNT.IMAGE.2583" style="text-align: left;"> Note the watch on your left. Introduced in January at Geneva's Salon International de la Haute Horlogerie, the Openworked Extra-Thin Royal Oak Tourbillon in stainless steel from Audemars Piguet embodies several prevailing trends in the luxury watch market. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>   hidefocus="true" tabindex="0" id="content\_LETTER.BLOCK24" style="margin-bottom: 10px;"> You are receiving this email from style="color: rgb(153, 153, 119);">GEMFIND.NET color="#000000" style="font-size: 8pt;">. We value your time and your privacy. It is not our intention to inundate you with information that you may not wish to receive.Our e-mailing list is compiled from our customer database,visitors to our web site who have asked to receive our e- newsletters, and respondents who supply e-mail addresses to various contests and promotions that we have run. 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