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In This Issue Diamantaires, Manufacturers and Retailers Gathered in Florida to
Strengthen Forevermark Partnerships Rose-tinted spectacle: Exploring Tiffany & Co's new metal Colourless, Lab-Grown Diamonds: Does the Diamond Industry's Biggest
Fear Come True? Simple Steps to Tell Your Brand's Story With Facebook Timeline How Jewelers Can Manage Customer Expectations 4 tips for e-filing your taxes Jennifer Lawrence Jewelry Still Not Sure About Social Media? You're Not Alone Give tooth a chance Millions gear up to take in Queen's Diamond Jubilee Building Bespoke Jewelry
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Industry Statistics
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Jewelers Vigilance
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When people look back at 1st Q 2012, they will say it was the year that Winter never
came--trees are budding everywhere 30 earlier than usual. Mother Nature is neither predictable nor forgiving.. much like consumers when it comes to surfing websites. If your website does not show a healthy product selection and is not reflective of your brand, you may never get the chance to make that web surfer a new customer. You see, Mother Nature has changed the marketing game for jewelers once again in 2012. It's not just about having a great website with lots of product and cool web apps like Ring Builder, Diamond Search, Stud & Pendant Builder, it's about having a smart online marketing program which includes campaigns and promotions designed to bridge the 'click' with the 'brick'. Call us for a free and no obligation evaluation of your web presence, and to learn how to use the online marketing channel to produce real ROI. Call us at style="font-family: Arial,Helvetica,sans-serif; font-size: 10pt;"> 800-373-4373
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Forevermark Partnerships
By Katy
DiamondNe.ws
March 26, 2012
name="ACCOUNT.IMAGE.2578" style="text-align: left;">
Forevermark, the diamond brand from the De Beers group of companies, hosted its
first annual Forevermark Partner Forum at the Boca Raton Resort and Beach Club this
week. The Forum introduced significant new product and marketing initiatives and
new collections, offered industry-leading expertise, provided access to global and
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scotsman.com
March 25, 2012
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For the first time in its 175-year history glamour-puss jeweller Tiffany & Co
has created an entirely new precious metal. Really? asks Anna Burnside IT IS serendipty.
The Chancellor awards millionaires a 5p tax cut and Tiffany & Co, the go-to
jewellers for repentant adulterers, unimaginative-but-loaded gift-buyers and girlies
with aspirations launches a new metal. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic;
text-decoration: underline;">>>>
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Colourless, Lab-Grown Diamonds: Does the Diamond Industry's Biggest Fear Come
True?
By Anthony DeMarco
Jewellery Net Asia
March 21, 2012
name="ACCOUNT.IMAGE.2563" style="text-align: left;">
There are lots of things that terrify those who work in the diamond industry, no
matter how irrational some of these fears seem to be. They include the Internet,
each other, consumers, conflict diamonds, coloured gemstones, transparency of any
kind, governments and changes at De Beers. However, near the top of their lists
of things to fear has to be gem-quality, colourless diamonds grown in a lab. linktype="1" href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKb4vmuPEu2xxYh9PEwV349h5sQTk-SZTFmRmLEFV4fUMdQwhK8h3bCDWTV5S6iiBoNgn8QfEfAc2PuY9ES0qi7Ecm_WXfg7HJIyAJzhaW1bKVujQjfDl49uZkZHvbl8SPKLC_wCyVDY4y0I7jfz9YCnpArqzgjFwzBuTygI3aCsyQycfl4UqHoWQb1O87a2XmfPI7JXLsPEg=="
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Simple Steps to Tell Your Brand's Story With Facebook Timeline
Jewelers of America
March 19, 2012
name="ACCOUNT.IMAGE.2569" style="text-align: left;"> The Facebook Timeline deadline is quickly approaching -- all brand pages will be
automatically transitioned to the Timeline design on March 30th. Use these expert
tips to make the transition for your brand as seamless and effective as possible.
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text-decoration: underline;">>>>
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How Jewelers Can Manage Customer Expectations
By Tim Malone
JCK
March 26, 2012
name="ACCOUNT.IMAGE.2574" style="text-align: left;"> The best definition of marketing I have run across is "that space in the customer's
mind that the company desires to occupy." In the customer's mind, there are some
expectations of service level, shopping experience, store ambiance, product quality,
price/value, etc., that all equate to an individually perceived value proposition.
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Visit Our Website
GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKb4vmuPEu2x4dWrTCHIglimBJQneAUPqXKiSHgcc_2VMQoRhSW8WJ2eJZVEBqrUifkNV2SIH844Mu0gv3kCeqJ"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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4 tips for e-filing your taxes
By Dave Johnson
CBS money watch
March 26, 2012
name="ACCOUNT.IMAGE.2576" style="text-align: left;">
You've about three weeks left to file your taxes. If you're putting it off until
the last minute, well, it's pretty much the last minute. Set some time aside this
weekend to pour your financial data into a tax prep program and then file your return
electronically. Here are some tips to help you get started. href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKb4vmuPEu2x7b6xii8T1E5yuaHcJHKABPUV1o63S3zgTL6kbwp3PcRthKbm360UKLOoyJ4L9a27W0vfbbMDj-Ap_B7Rytdfm4L9oHi69eECHY6q_hSyhkr8AvwEj0M2EVuzV0wXfPlz732w9e1zKHNkD7432qmou0="
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Jennifer Lawrence Jewelry
By Carly Wickell
About.com
Guide
March 25, 2012
name="ACCOUNT.IMAGE.2565" style="text-align: left;">Born in Kentucky in 1990,Jennifer Lawrence has already made an impression on Hollywood and her fans. She
was nominated for an Academy Award for Best Actress for her role in 2010's Winter's
Bone, the second youngest person to be nominated for that award. Jennifer received
numerous other awards and nominations for her work in that film. linktype="1" href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKTOJkrjSiJgvXUjfnWxwxl5TSuA4tnuhNMeI9JItBNPX7idB5LIf11qEnzPFsr4SNQyQk3B-Oq97CB5pjGUXYk3fsjYzJcEr3nCIAdsNfPm-8UTXTn59AWSFXGxIgII4gSGVay7YNcww=="
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The The
Michael Bondanza Bridal line has a timeless sophistication that caters to a discerning
customer. The jewelry is classic in design and style, and has an unparalleled level
of quality and workmanship. Michael's innovative creations are unique and elegant.
His sculptural, bold designs have earned him distinction in the bridal market, and
have won him numerous awards in the fine jewelry industry. linktype="1" href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKb4vmuPEu2xwDC4cjjY_1uah7eABv92i6KIi1wd8z67gtaJxKwC7pLy6LH6-qGlQt4NopqtcxVCcY_Tg6tI7EgRJ4McqhbJJTqwXZ-fJ5IsxPe3tx5pL2O_uqwO2d7E8lYOWcGwA53INhQG_Fl_eAoc2ZcLphaW8jF-8IeWriZvw=="
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Still Not Sure
About Social Media? You're Not Alone
By Rob Bates
JCK
March 21, 2012
name="ACCOUNT.IMAGE.2566" style="text-align: left;">
Alex of Martin's Jewelry recently wrote me an interesting email, which he gave me
permission to share with you ...For a long established store like mine it seems
I find myself feeling like we are way behind in terms of websites and social media.
I'm sure you find that the case with most of us independents in our industry.
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Give tooth a chance
By Michelle Graff
National Jeweler
March 19, 2012
name="ACCOUNT.IMAGE.2575" style="text-align: left;">
The dentist who made news when he paid more than $30,000 for music legend John Lennon's
rotten tooth last fall is now in the jewelry business, sort of. Dr. Michael Zuk,
a New York-born dentist who has been practicing in Canada for the past 25 years,
is teaming up with Ari Soffer to create a line of sterling silver "John Lennon DNA
Limited Edition" pendants. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
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a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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800-373-4373
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Millions gear up to take in Queen's Diamond Jubilee
By stonechicky
The Israeli Diamond Industry Blog
March 26, 2012
name="ACCOUNT.IMAGE.2568" style="text-align: left;">
The Queen's diamond jubilee is just around the corner, and the excitement and tension
is in the air. It could be felt all the way from England, where millions are getting
ready for the annual ritual of observing the crown jewels. Crowds who attend the
festivities will get a glimpse of the jewels in improved lighting. linktype="1" shape="rect" href="http://blog.israelidiamond.co.il/post/Millions-gear-up-to-take-in-Queene28099s-Diamond-Jubilee.aspx"
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Building Bespoke Jewelry
JCK
March 22, 2012
name="ACCOUNT.IMAGE.2567" style="text-align: left;">
Kuwait-based Octium, the brainchild of partners Fahad Al Hajiri and Alanood Al Sabah,
was recently chosen for the cover of Powershow 3: New Retail Design, a book that
explores the "latest and greatest retail interiors from all over the world." linktype="1" href="http://r20.rs6.net/tn.jsp?et=1109615035641&s=0&e=001OA7oBeNrbyGw37fPK0cxD9weTFlbmMs13me39K5xKcmCYEJJGK17QZ1FCJ92wmrCEyeVEMPenCKb4vmuPEu2x3LtrpXRN8_gKM8OgFcD0-UD5QxoEI3I-H6Eh9phQBUPA4AYqfIqfeJ9Rgw6HbTt86urX8vV9bq5NZnLpt2sIaOzHNuLPUBoXaIVoI5AWJHQ1YuRti9mG_4="
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