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In This Issue Sparkling Jewelry For The 2012 Oscars Red Carpet Can the Kimberley Process Be Saved? Fabergé launches egg pendants in time for Mother's Day Pinterest Offers Marketing Benefits to the Small Business Five Tips to Inspire Innovation at Your Small Business The Jewelers Behind the Bling at the 2012 Oscars $400,000 Diamond Clutch A Golden Investment. How to make a marketing plan for all seasons Checkmate: Selling an Analytical Customer Jewelry at the Academy
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Jewelers Vigilance
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With all that is going on in 2012, its easy to forget that
February 29th is just around the corner. That's right, it's leap year and we just love this "extra" day. February 29th gives us all the opportunity to catch up on the things we've putting off since making our new years resolution. In that regard, take a look at your website, you know it's in need of a serious overhaul, you know you've been reading about internet sales at record highs, and you know internet browsing has become a prerequisite for consumers walking into your store. It's never been easier to get started online, and all it takes is one swift and decisive moment where you pick up the phone and call GemFind for a free consultation about online marketing, web apps such as Ring Builder(R), Stud Builder, and Pendant Builder, and how we can help you bridge the click to the brick. Call us at 800-373-4373. |
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By Anthony DeMarco
Forbes
February 27, 2012
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It was night of nostalgia when it came to red carpet fashion for the 84th Academy
Awards and the jewelry worn by the movie industry's biggest stars kept with that
trend. Green, last year's most popular color, was still very much in the limelight
but shared the stage with red and blue. href="http://www.forbes.com/sites/anthonydemarco/2012/02/27/sparkling-jewelry-for-the-2012-oscars-red-carpet/"
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By Rob Bates
JCK
February 24, 2012
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As the debate dragged on over whether the Kimberley Process should authorize diamond
shipments from the Marange region of Zimbabwe, one argument in favor was: If this
issue finally gets settled-after paralyzing the Process for two years-the way will
be cleared for the United States to become the chair in 2012 and institute much-needed
reforms. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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Fabergé launches egg pendants in time
for Mother's Day
By Casey Coughlin
Retail Jeweller
February 27, 2012
name="ACCOUNT.IMAGE.2519" style="text-align: left;">
Fabergé has introduced Les Favorites de Fabergé,
a collection of egg pendants available in various pastel colours, suitable for Spring.
in coral pink and bottle green with either white or yellow gold enamelled over guilloché
engraving, and ornamented with a floral motif traced in white diamonds.
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Visit Our Website
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Pinterest Offers Marketing Benefits to the Small Business
By Laura Lake
About.com Guide
February 26, 2012
name="ACCOUNT.IMAGE.2518" style="text-align: left;"> Who would have thought that a virtual pin and social photo sharing network would
create a craze and grow at over 4000% percent within a matter of months? In December
of 2011, Pinterest entered the list of top 10 social networks. They recorded
over 11 million visits in one week. In January of 2012 Pinterest drove more referral
traffic than LinkedIn, YouTube and Google+. shape="rect" track="off" style="color: rgb(153, 153, 119); font-style: italic;
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Five Tips to Inspire Innovation at Your Small Business
By Carol Tice
.Entrepreneur
February 27, 2012
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In today's marketplace, product life cycles are shrinking, global trade is leading
to growing competition and the internet has lowered barriers to entry in many industries.
So the need for innovation is more vital than ever. How can you kick innovation
into high gear at your small company? Here are five ideas: linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?et=1109398368439&s=0&e=0012ygUeD6JeVcIX_7tYtPNn_MbxeDr12JnzUCqpkpF6od2WgCLNfjXckzoCMqin8wfRwOD71U08LxZWUNghnGKhvumQDyRM8xE6A9wNYyq_oioCD-zl5TzEVYeyoneEo-crE4DhS9XKCU="
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GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109398368439&s=0&e=0012ygUeD6JeVcIX_7tYtPNn_MbxeDr12JnzUCqpkpF6od2WgCLNfjXckzoCMqin8wfRwOD71U08LxZWUNghnGKhipeOCAllckHOTx0vzHh2Ki_k48Uz2rjmVuCzy_WWmemQ9cQAbSiIJZKkyG1QaWlX4O9BFfMA6oO"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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The Jewelers Behind the Bling at the 2012 Oscars
By
JAY MACDONALD
The Fiscal Time
February 24, 2012
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A red-carpet turn can make you a star -- especially if you're a jeweler.There's
no bigger stage upon which to announce your arrival into the jewelry big leagues
than that scarlet-clad sidewalk leading into the Oscar, Grammy, Emmy or MTV Video
Music awards shows. shape="rect" track="off" style="color: rgb(119, 119, 119); font-style: italic;
text-decoration: underline;">>>>
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$400,000 Diamond Clutch
By stonechicky
The Israeli
Diamond Industry Blog
Feb. 27, 2012
name="ACCOUNT.IMAGE.2515" style="text-align: left;">The Oscars are famous forthe over-the-top diamond accessories sported by attendees - sometimes jewelry sets
by top diamond jewelry companies like Cartier, Tiffany, Chopard, and Harry Winston,
not to mention celebrity diamond jewelry designers Lorraine Schwartz and Neil Lane,
worth several million dollars. track="off" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
>>>
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Lumiere is a
reputable company that was established in 1990, and is built on a foundation of
reliability and experience. Our finely crafted pieces are unique, yet timelessly
classic. Designed in Italy, Lebanon, Greece, and the like, our creations blow a
breath of fresh air into the jewelry world. shape="rect" href="http://r20.rs6.net/tn.jsp?et=1109398368439&s=0&e=0012ygUeD6JeVcIX_7tYtPNn_MbxeDr12JnzUCqpkpF6od2WgCLNfjXckzoCMqin8wfRwOD71U08LxZWUNghnGKhj1TAzuSKTwD1sRVN60qtVZtpghYFQruZ3URYEl9_6Y60_4QF-vvIR9TZpCIEU8KGWnqVSEe6LVSTEkSDj1LAwzvJMaC_6nja12r-HJ1dev-dBxT8bvg5Vj9XiLabfNsBSWC4V4myOkz"
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font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">>>>
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A Golden Investment
By Avi Krawitz
Diamond.net
February 24, 2012
name="ACCOUNT.IMAGE.2510" style="text-align: left;">
diamonds with caution. This may be surprising given that diamonds are rarer, in
terms of their value as a luxury product, and of course their stellar performance
over the past decade. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
>>>
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How to make a marketing plan for all seasons
By Tom Searcy
CBS money watch
February 23, 2012
name="ACCOUNT.IMAGE.2517" style="text-align: left;">
A marketing plan should be a written document, not scratchings on a cocktail napkin
or recalled from memory. To take your business to the next level requires preparing
a written marketing action plan every quarter. Without a 90-day marketing GPS to
guide you to your destination, treacherous roadblocks and time-consuming detours
can keep you from reaching your goals. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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versed as to how the search engines work and what to do to make sure your site gets
indexed.
You could have the most beautiful website with all the products in the world,
but if you have limited visitors, its not going to do any good.
We have proven track record and can show you what we have done for other clients.
Please contact us if we can help...
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Checkmate: Selling an Analytical Customer
By Brian
Barfield
Southern Jewelry News
February 2012
name="ACCOUNT.IMAGE.2516" style="text-align: left;">
Last month I shared with you three keys to successfully selling a Demanding Customer.
This month we move forward to selling the Analytical Customer. In order to successfully
sell these analytical customers you must bring your A game. The analytical customer
can take many shapes and forms. It could be the intellectual who knows a lot about
jewelry. shape="rect" track="off" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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Jewelry at the Academy Awards
About.com Guide
February 27, 2012
name="ACCOUNT.IMAGE.2514" style="text-align: left;">Cirque du Soleil put on
an amazing performance at this year's Academy Awards, and so did the host, Billy
Crystal. It was a night filled with glamour and class, and the leading ladies stole
the show, as always. One trend has been making a comeback lately -- brooches, and
some of the most stunning women were wearing them, especially at their waists.
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