---
title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-02-07"
description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-02-07"
image: https://blog.gemfind.com/hubfs/Imported_Blog_Media/1880-1.jpg
---

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# GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-02-07

 February 6, 2012 [Alex](https://blog.gemfind.com/blog-test/author/alex) [0 Comments](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#comments-listing)

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| border="3" cellpadding="0" cellspacing="0" width="100%"> name="ACCOUNT.IMAGE.1880" alt="GemFind" border="3" height="70" hspace="5" vspace="5" width="336" align="left"> GemFind Weekly Newsletter February 07, 2012 bgcolor="#e7e7e7" border="0" cellpadding="0" cellspacing="0" width="100%"> |
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**In This Issue** [Thierry Polakiewicz: I believe that there will always be a strong demand for polished diamonds](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK10) [Counting Carats](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK12) [Put a pin on it](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK15) [Polished Diamond Prices Slip Again in January](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK16) [QR Codes - Understanding Best Practices](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK19) [JCK's Ultimate Guide to Gold](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK21) [What's a Call From a New Customer Worth to You?](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK24) [20 questions with a jeweler](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK27) [The Strange Story of the "World's Largest Emerald"](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK39) [Cold Calling Tips](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK31) [Soldering 101: Glossary of Terms and Tools](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK34) [Are Olympic Gold Medals Really Made of Gold?](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK32) [What's discount really costing you?](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-02-07#LETTER.BLOCK35)

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<http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0WCo0rH03bCcdHLGftHDbpYpJvayl7440jGo_Y-OMnf47w_BHPhRYYXCkqtp7xm8TDVotzggjZKk=>

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| border="0" height="28" hspace="5" vspace="5" width="460"> Ready, set, go!  2012 is really starting off as the year the jewelry industry truely makes the leap online.  To add to the excitement, we're thrilled to be announcing the release of a series of new web tools and marketing programs that make process not only affordable and easy but highly affective. You can see the first of these new tools inside Facebook at www.facebook.com/prestigepromenade and click the "Showroom" link on the left menu.  Call us to learn how to make this interface part of your own Facebook fan page complete with the virtual inventories of your approved vendors. width="497"> |
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**Thierry Polakiewicz: I believe that  
 there will always be a strong demand for polished diamonds **

By Alexander Shaburkin and Alex Shishlo,        
 Rough&Polished               FEB.  
 06, 2012                   
      

   

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2463.jpg) border="0" height="90" hspace="5" vspace="5" width="67" align="left">

 The three-day Antwerp Diamond Trade Fair (ADTF) organized by the Antwerp Diamond  
 Bourse and the Diamond Club of Antwerp came to a successful finish on January 31  
 generating new business contacts both for local exhibitors and buyers from the United  
 States, Europe, the Middle East and Asia. Thierry Polakiewicz, spokesman of the  
 ADTF Organizers Committee, shared his view of the event with Rough&Polished.  
 track="off" shape="rect" href="http://www.rough-polished.com/en/exclusive/59820.html"  
 linktype="1" target="\_blank">>>>   

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![GemFind Diamond Link](https://blog.gemfind.com/hubfs/Imported_Blog_Media/1878.jpg) border="0" height="159" hspace="5" vspace="5" width="460">

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 here:      800-373-4373  

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**Counting Carats**        
  

By Avi  
 Krawitz                
                  Diamond.net  
                         
             February 03,  
 2012 

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2460.jpg) border="0" height="71" hspace="5" vspace="5" width="134" align="left">

If one clear trend has evolved in the diamond  
 market during the past six months, it is that businesses are more carefully managing  
 their inventories, as expected given the prevailing global economic uncertainties.  
 It is as true in the mining sector as it is among manufacturers, wholesalers and  
 retailers, as each has restrained the volume of goods on hand. <http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_PzNyLZr5DUz8696ctZfsDoS6wKy2wMohNCFqYn9dHW9wGJYnme8bVCOiaI_N0UzY-NNaIIRHH6KPUaQZKMYxav-1592W5TV6_W2PHNMiY1StzkJax2HWBmEkx-EtxjU_A==> linktype="1" target="\_blank">>>>

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**Put a pin on it**

By Michelle  
 Graff                       
 National Jeweler                    
       February 02, 2012 

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2453.jpg) border="0" height="25" hspace="5" vspace="5" width="99" align="left">

I've been hearing a lot of buzz lately about  
 Pinterest, starting at the recent JA New York Show when an industry colleague, and  
 budding jewelry designer, was showing off her boards in the press room. The topic  
 of Pinterest arose again yesterday when I was interviewing Dan Gordon, of Samuel  
 Gordon Jewelers in Oklahoma City, for a separate story. <http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoDQewi3NBauRmimR7SwUAnfWjuZ9EMNG6didv7R7OEVP8-HowpgCq3DDOUZ1R1mn2UMfHFIY_UuWaZX74MWq6OsxkRwrxzKlRjioUgWB1DeK76tziKVFrB07MsejTV3j34yOPLYcmUj6rXXbDdg_zdd4MwXcAlsXgOjaXTI-j4Aq2MqIJ682mY0WlKWSAGuZSySajnULS-0UADCPLiY79t1Yryms4Osf63JVTxB1gPGNyA3whiRo-S4z2mJ8n_9wGE=> linktype="1" target="\_blank">>>>   

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**IDEX Online Research: Polished Diamond  
 Prices Slip Again in January**

By Ken Gassman                            IDEX  
 Online News                         
 February 02, 2012 

   

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2459.jpg) border="0" height="80" hspace="5" vspace="5" width="108" align="left">

Polished diamond prices slipped by about three-tenths of one percent in January,  
 when compared to December 2011, according to the IDEX Online Polished Diamond Price  
 Index. While the decline in polished diamond prices was very modest, it was the  
 sixth consecutive month that prices slipped, when compared to the prior month, as  
 the graph below illustrates:<http://www.idexonline.com/portal_FullNews.asp?id=36385> linktype="1" target="\_blank"> >>>   

 bgcolor="#eaeaea" border="0" cellpadding="5" cellspacing="0" width="100%">

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 rowspan="1" colspan="1">

**QR Codes - Understanding Best Practices**

 By Laura Lake                   
 About.com Guide                      
 February 05, 2012  

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2457.png) border="0" height="64" hspace="5" vspace="5" width="64" align="left">

You've seen them, those technical looking badges  
 that are appearing everywhere. They are called QR codes, QR stands for "quick response."   
 More than likely you are seeing at least one daily, perhaps in a magazine, on a  
 billboard, flyer, business card or a sticker on a window. <http://marketing.about.com/b/2012/02/05/qr-codes-understanding-best-practices.htm> linktype="1" target="\_blank">>>> 

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 rowspan="1" colspan="1">

****JCK's Ultimate Guide to Gold****

By Daniel  
 Ford                                    
 JCK                         
       February 04, 2012    

 

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2458.jpg) border="0" height="73" hspace="5" vspace="5" width="104" align="left">

 Gold is found in much more than just jewelry and watches. it's used in electronics,  
 water and air purification systems, effective cancer treatments, and even home pregnancy  
 tests.Thanks to David Schraeder, spokesman for the World Gold Council, I got a crash  
 course in all things gold this past week. <http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_DtyNPPEqGayjuGVDnrEbWbf7QTYE01KN2LJn7w82kajXOGnyjSBWFpli7G7Tjj6tcdpMeVX2KpVepQ6apM44dSMQM14qkFLmO7_P0nUS2UtavotiGc8l2M9J0-LNlWVJfpC736HCyT8FHhGH_w7fZCTd2TgNsZUMjlNt9bfB9_Y0YULbO2GKsb9_4bWP4d2VB1IFoiZ4RDCCS9dPupE2NWwyHmlxNf5H0S_r98WjCKuug1M31F7YntGGj2Sev_odQ==> shape="rect" linktype="1" target="\_blank">>>> 

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![arms](https://blog.gemfind.com/hubfs/Imported_Blog_Media/1892.jpg) border="0" height="72" hspace="5" vspace="5" width="352">

                                style="color: rgb(153, 153, 119);">         
 href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0\_I0dBbeU18lARKN4VsV4x4Vx4E1unL2fdV7kL7S-vJzr"   
 shape="rect" linktype="link" target="\_blank">Please Visit Our Website

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 cellspacing="0" height="129" width="100%">   
 rowspan="1" colspan="1">

**What's a Call From a New Customer Worth to You?**

 By Jonathan Blum                    
        .Entrepreneur             
            February 2, 2012  

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2456.jpg) border="0" height="57" hspace="5" vspace="5" width="90" align="left">

Google wants to know what a phone call from  
 a new customer is worth to your business. The internet giant has added a feature  
 to its AdWords program that allows companies to bid on phone calls generated by  
 their ads on Google's search results.<http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_GL4iFjDH1qZYoNaMO6BCwo49OtZDSi134Kq4oiIjqHTsogtFpHTOsc=> linktype="1" target="\_blank">>>>  

 width="100%">

**GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement  
 Rings for Jewelry Retailers**

  

 The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry  
 retailers and diamond dealers - has unique new features. The new Ring Builder® allows  
 users to superimpose loose diamonds on to the ring that they are configuring online.  
 This fully ecommerce capable web application is a must-have for all jewelry retailers  
 and it is customizable providing seamless integration into any retail jeweler's  
 new or existing website.

  

<http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_GL66oEFgvBwh0usqyTAkjJCAx-vLNM9tQ==> shape="rect" onclick="linkClick(this.href)" target="\_blank">http://www.ringbuilder.com 

   

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/1737.jpg) name="ACCOUNT.IMAGE.1737" alt="ring builder new" border="0" height="148" hspace="5"  
 vspace="5" width="136" align="left">

 One of the highlight features of the new Ring Builder is that the consumer,  
 while shopping on the local retail jeweler's website, can virtually superimpose  
 any one of 10 different shaped loose diamonds directly onto one of more than 400  
 prospective engagement ring styles from Unique Settings of New York. After the ring  
 is virtually configured, the user can then select from tens of thousands of certified  
 loose diamond being supplied from any number of diamond vendors within GemFind.net.  
 New settings and diamond suppliers will be continually added.  track="on" href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0\_EBB5GdEFyLW7NiRPB1vgbwTpw6Ob3Ouw\_9dc1pZ2cjf9CE6uL7SIET6XvYFjR8H9ZTBQOEtqM\_K"  
 shape="rect" linktype="link" target="\_blank">more... 

 align="left">   
  

 Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's  
 customized website tools which are guaranteed to help you grow you business in a  
 cost effective and consistent manner. 

|  |
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 rowspan="1" colspan="1">

**20 questions  
 with a jeweler**

 By Nick Hytrek                   
         Sioux City Journal.com        
                          
   January 31, 2012                   

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2462.jpg) border="0" height="93" hspace="5" vspace="5" width="66" align="left">

 If your Valentine is suggesting you say it with diamonds, pearls or other gems,  
 you might want to talk to someone at a jewelry story. Nick Hytrek visited with Rusty  
 Clark, jeweler, gemologist and owner of Thorpe & Co. Jewellers. 1. What all  
 does a jeweler do? A jeweler is not someone you see on the (sales) floor. He or  
 she is the one who does all the work on rings and other jewelry to make it new or  
 fixed.  track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0\_LeRagZGZc1ma\_lc7VgMfDPyJMC0eehulYJ1oUNswrL-p2jl0BYCzBwQrbBexE0gNYe1-LS-S9pZkzJ6LJH0wYFWZEVxMqDabiL9dF3KJ4xcYmZjHvzZYr-aWCJGHcr7R-mFXZJ06HqHfJm9KuIU6xEs-sI--edfiecG7fogs16eaazWpJ9wmnit2aayOVmfVw=="  
 linktype="1" target="\_blank">>>> 

 cellspacing="0" height="155" width="100%">   
 rowspan="1" colspan="1">

**The Strange  
 Story of the "World's Largest Emerald"**

 By Rob Bates                                           
 JCK                        
           January 31, 2012                   

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2452.jpg) border="0" height="80" hspace="5" vspace="5" width="122" align="left">

 When I first heard about the "world's largest emerald," I thought, I hope this isn't  
 another story like the "world's largest diamond." The "world's largest diamond,"  
 you may or may not remember, was a purported 8,000 ct. diamond discovered somewhere  
 in South Africa in 2007. <http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_DtyNPPEqGayjuGVDnrEbWbf7QTYE01KN5ApVd1FTupFzvTqvyGoVyMBvYuUtjJAWr1BnPHfJcAdUl29Dc1pAg2zjlo9MFLbyaynWAERRREfYgzPImF5Q9gtSAtxH-qReEnLIaJvITTkTekCoLVzesASQS64csulBJUkaD1anKUgHH4U2sAa_AUs5jM5kogIifc6grGKWZzk2B-b6fmwQBZmYENRkZIb4FrYJbDbX3XrYsBv-cJEVWhPu5RisJQWXUKdJNqkXJh_MCl9dLUp4nA=> linktype="1" target="\_blank">>>> 

 width="100%">   
 rowspan="1" colspan="1">

 Featured GemFind Designer

 bgcolor="#616161" border="0" cellpadding="5" cellspacing="0" width="100%">

<http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0_CaTbywoPd73RfrQGTUnrBjVkq908tujXv9gdpCLJqI2hyDtm_m4g_1aLAvvffy-22K2IKx3ibO-hgyZlZm5MZjy3xAnum765nwutfRF0plwzM1_tET3EuCZWePNAJDUZbLCkTEQuVjDSGWNLsjGgM8=> target="\_blank">  
![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2451.png) border="0" height="108" vspace="5" width="108" align="left">  track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0\_CaTbywoPd73RfrQGTUnrBjVkq908tujXv9gdpCLJqI2hyDtm\_m4g\_1aLAvvffy-22K2IKx3ibO-hgyZlZm5MZjy3xAnum765nwutfRF0plwzM1\_tET3EuCZWePNAJDUZbLCkTEQuVjDSGWNLsjGgM8="  
 target="\_blank">  
![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2450.jpg) border="0" height="108" hspace="5" vspace="5" width="108" align="left">

 A Jewel is a symbol. It evocates the calm and safe of landing in a secure harbor.  
 It is the desire of Pace and Harmony in a secure place where you can regenerate  
 and strengthen, a place where you can start again for your journey. Refined composition  
 of Leo Pizzo Jewelry that represents the truth of sentiments. 

|  |
| --- |

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 rowspan="1" colspan="1">

****Cold Calling Tips****

 By Susan Ward              
              About.com Guide        
                     January 27,  
 2012  

                                 
    

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) border="0" height="65" hspace="5" vspace="5" width="70" align="left">

 align="left">

 The obituary for cold calling is premature. While in the perfect world, your phone  
 would be ringing off the hook all day with clients offering you business, the reality  
 is that if you want business, you need to go after it, and cold calling is an effective  
 sales tactic if it's done properly. <http://sbinfocanada.about.com/cs/marketing/a/coldcall.htm?nl=1> linktype="1" target="\_blank">>>> 

 cellspacing="0" height="131" width="100%">   
 rowspan="1" colspan="1">

**Soldering 101: Glossary of Terms and Tools**

By TammyJones  style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">    style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">   style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">                    
 Jewelry Making Daily                       
 January 27, 2012             

  

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2454.jpg) border="0" height="77" hspace="5" vspace="5" width="103" align="left">

 It's hard to feel like you've mastered any technique if you aren't familiar with  
 the terms associated with it. Soldering is no different--even as you get comfortable  
 with moving your flame around while keeping an eye on the state of your flux and  
 the color of your metal, pat-your-head-rub-your-tummy style, you still want to be  
 able to fully understand what you're doing when you're soldering--and the tools  
 you're using to do it.  track="off" shape="rect" href="http://www.jewelrymakingdaily.com/blogs/daily/archive/2012/02/03/soldering-101-glossary-of-terms-and-tools-youll-encounter.aspx"  
 linktype="1" target="\_blank">>>> 

 tabindex="0" id="content\_LETTER.BLOCK26" bgcolor="#efecdd" border="0" cellpadding="5"   
 cellspacing="0" width="100%">

  
**![Need more traffic to your website?](https://blog.gemfind.com/hubfs/Imported_Blog_Media/1876-1.jpg) border="0" height="141" hspace="5" vspace="5" width="460">**

**Need more traffic to your website?**

 Getting ranked on the search engines is not a simple task and you need to be well   
 versed as to how the search engines work and what to do to make sure your site gets   
 indexed.    
 You could have the most beautiful website with all the products in the world,   
 but if you have limited visitors, its not going to do any good. 

 GemFind performs Search Engine Optimizations exclusively for the jewelry industry.   
 We have proven track record and can show you what we have done for other clients.   
 Please contact us if we can help...

 Download a free brochure, please  href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoC168LsH9G0\_DX1c24PDDJrtkh4n7y9tzQcKg-RuuYBCyALwODOnYM8YtOp-kDsTX6-iHukIV0593aIDXHRhvTg"   
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call us at 800-373-4373

 cellspacing="0" height="116" width="100%">  
 rowspan="1" colspan="1">

**Are Olympic Gold Medals Really  
 Made of Gold?**

By Carly Wickell  
                           
 About.com Guide                    
 Feb. 06, 2012

 . 

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2455.jpg) border="0" height="62" hspace="5" vspace="5" width="62" align="left">Are Olympic  
 gold medals made of gold? Yes, but they haven't been solid gold for almost a century.  
 The medals are designed by the Olympics Committee in each host city, but the designers  
 have to follow a few minimum guidelines: <http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1109230977190&s=0&e=001XbBTSEoqTJFGyingnck1euVlR4VguAqZU37jm8bGki3vy0w6QcXM9j1OotNOhvY0lzroEQP0AoA3vcCSoYpdaIAzj9ERa-IJV_Ie_jaeBGisGVQv-9kxSN5r06VlM-YEyXU3r2JXQ8MBGB_Ax_k0KTlWVOS_p1KXE49gH1w7xFX_BBx9HVFwbbiTj4dDZKdE> linktype="1" target="\_blank">>>>

 id="content\_LETTER.BLOCK35" bgcolor="#EAEAEA" border="0" cellpadding="5" cellspacing="0"  
 width="100%">  
 rowspan="1" colspan="1">

 What's discount really costing you? 

By David Brown          
                Southern Jewelry  
 News                        
 February 02, 2012 

![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/2461.jpg) border="0" height="94" hspace="5" vspace="5" width="94" align="left">All business  
 owners need to maximize their time by concentrating on those things that give the  
 greatest Return on Investment (ROI) for the time involved. This would seem logical,  
 however frequently we will see a store owner focusing on minor issues, such as staff  
 taking too long for lunch while ignoring the hundreds of dollars of discounts that  
 are being given away each day. <http://www.southernjewelrynews.com/columnists/91-columnists-cat/1653-whats-discount-really-costing-you> shape="rect" linktype="1" target="\_blank">>>> 

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Tags: [2012](https://blog.gemfind.com/blog-test/tag/2012), [February](https://blog.gemfind.com/blog-test/tag/february-2012), [Uncategorized](https://blog.gemfind.com/blog-test/tag/uncategorized)

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- [gemfind newsletter (39)](https://blog.gemfind.com/blog-test/tag/gemfind-newsletter)
- [Gem Find (35)](https://blog.gemfind.com/blog-test/tag/gem-find)
- [Jewelry Designers (35)](https://blog.gemfind.com/blog-test/tag/jewelry-designers)
- [gemfind online marketing (34)](https://blog.gemfind.com/blog-test/tag/gemfind-online-marketing)
- [Noteworthy Jewelry News (31)](https://blog.gemfind.com/blog-test/tag/noteworthy-jewelry-news)
- [gemfind jewelerati (29)](https://blog.gemfind.com/blog-test/tag/gemfind-jewelerati)
- [Online Marketing (28)](https://blog.gemfind.com/blog-test/tag/online-marketing)
- [digital marketing (28)](https://blog.gemfind.com/blog-test/tag/digital-marketing-2)
- [jewelry industry (26)](https://blog.gemfind.com/blog-test/tag/jewelry-industry)
- [jewelry website (25)](https://blog.gemfind.com/blog-test/tag/jewelry-website)
- [social media (23)](https://blog.gemfind.com/blog-test/tag/social-media-2)
- [Jewelry Websites (22)](https://blog.gemfind.com/blog-test/tag/jewelry-websites)
- [Tech News (22)](https://blog.gemfind.com/blog-test/tag/tech-news-2)
- [Diamonds (21)](https://blog.gemfind.com/blog-test/tag/diamonds)
- [Web Design (21)](https://blog.gemfind.com/blog-test/tag/web-design)
- [online marketing for jewelers (21)](https://blog.gemfind.com/blog-test/tag/online-marketing-for-jewelers)
- [Celebrity News (19)](https://blog.gemfind.com/blog-test/tag/celebrity-news)
- [jewelry trends (18)](https://blog.gemfind.com/blog-test/tag/jewelry-trends)
- [MyGemFind (17)](https://blog.gemfind.com/blog-test/tag/mygemfind)
- [SEO for jewelers (16)](https://blog.gemfind.com/blog-test/tag/seo-for-jewelers)
- [jewel cloud (16)](https://blog.gemfind.com/blog-test/tag/jewel-cloud)
- [jewelcloud vendors (16)](https://blog.gemfind.com/blog-test/tag/jewelcloud-vendors)
- [online marketing (16)](https://blog.gemfind.com/blog-test/tag/online-marketing-2)
- [tools for jewelers (16)](https://blog.gemfind.com/blog-test/tag/tools-for-jewelers)
- [websites (16)](https://blog.gemfind.com/blog-test/tag/websites)
- [websites for jewelers (16)](https://blog.gemfind.com/blog-test/tag/websites-for-jewelers)
- [Social Marketing (15)](https://blog.gemfind.com/blog-test/tag/social-marketing)
- [marketing for jewelers (15)](https://blog.gemfind.com/blog-test/tag/marketing-for-jewelers)
- [jewelry retailers (14)](https://blog.gemfind.com/blog-test/tag/jewelry-retailers)
- [Jewelry Fashion Trends (13)](https://blog.gemfind.com/blog-test/tag/jewelry-fashion-trends)
- [June (13)](https://blog.gemfind.com/blog-test/tag/june-2016)
- [November (13)](https://blog.gemfind.com/blog-test/tag/november-2016)
- [jewelry blog (13)](https://blog.gemfind.com/blog-test/tag/jewelry-blog)
- [jewelry designers (13)](https://blog.gemfind.com/blog-test/tag/jewelry-designers-2)
- [diamonds (12)](https://blog.gemfind.com/blog-test/tag/diamonds-2)
- [jewelry (12)](https://blog.gemfind.com/blog-test/tag/jewelry)
- [seo (12)](https://blog.gemfind.com/blog-test/tag/seo)
- [October (11)](https://blog.gemfind.com/blog-test/tag/october-2016)
- [diamond search (11)](https://blog.gemfind.com/blog-test/tag/diamond-search-2)
- [jck (11)](https://blog.gemfind.com/blog-test/tag/jck)
- [jewelry retailer resources (10)](https://blog.gemfind.com/blog-test/tag/jewelry-retailer-resources)
- [tech news (10)](https://blog.gemfind.com/blog-test/tag/tech-news)
- [Diamond Search (9)](https://blog.gemfind.com/blog-test/tag/diamond-search)
- [Luxury (9)](https://blog.gemfind.com/blog-test/tag/luxury)
- [September (9)](https://blog.gemfind.com/blog-test/tag/september-2016)
- [gemfind web design (9)](https://blog.gemfind.com/blog-test/tag/gemfind-web-design)
- [Google (8)](https://blog.gemfind.com/blog-test/tag/google)
- [March (8)](https://blog.gemfind.com/blog-test/tag/march-2016)
- [May (8)](https://blog.gemfind.com/blog-test/tag/may-2016)
- [celebrity jewelry news (8)](https://blog.gemfind.com/blog-test/tag/celebrity-jewelry-news)
- [celebrity news (8)](https://blog.gemfind.com/blog-test/tag/celebrity-news-2)
- [jck las vegas (8)](https://blog.gemfind.com/blog-test/tag/jck-las-vegas)
- [jewelry manufacturers (8)](https://blog.gemfind.com/blog-test/tag/jewelry-manufacturers)
- [jewelry vendors (8)](https://blog.gemfind.com/blog-test/tag/jewelry-vendors)
- [new website (8)](https://blog.gemfind.com/blog-test/tag/new-website)
- [webdesign (7)](https://blog.gemfind.com/blog-test/tag/webdesign)
- [JewelCloud Network (6)](https://blog.gemfind.com/blog-test/tag/jewelcloud-network)
- [September (6)](https://blog.gemfind.com/blog-test/tag/september-2)
- [diamond news (6)](https://blog.gemfind.com/blog-test/tag/diamond-news)
- [gemfind jewelry (6)](https://blog.gemfind.com/blog-test/tag/gemfind-jewelry)
- [jewelry technology (6)](https://blog.gemfind.com/blog-test/tag/jewelry-technology)
- [seo tips (6)](https://blog.gemfind.com/blog-test/tag/seo-tips)
- [social media news (6)](https://blog.gemfind.com/blog-test/tag/social-media-news)
- [website for jewelers (6)](https://blog.gemfind.com/blog-test/tag/website-for-jewelers)
- [April (5)](https://blog.gemfind.com/blog-test/tag/april-2008)
- [April (5)](https://blog.gemfind.com/blog-test/tag/april-2015)
- [August (5)](https://blog.gemfind.com/blog-test/tag/august-2006)
- [August (5)](https://blog.gemfind.com/blog-test/tag/august-2011)
- [August (5)](https://blog.gemfind.com/blog-test/tag/august-2016)
- [December (5)](https://blog.gemfind.com/blog-test/tag/december-2008)
- [December (5)](https://blog.gemfind.com/blog-test/tag/december-2013)
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- [December (5)](https://blog.gemfind.com/blog-test/tag/december-2015)
- [February (5)](https://blog.gemfind.com/blog-test/tag/february-january-2013)
- [GemFind Jewelry Blog (5)](https://blog.gemfind.com/blog-test/tag/gemfind-jewelry-blog)
- [January (5)](https://blog.gemfind.com/blog-test/tag/january-2006)
- [January (5)](https://blog.gemfind.com/blog-test/tag/january-2007)
- [January (5)](https://blog.gemfind.com/blog-test/tag/january-2008)
- [January (5)](https://blog.gemfind.com/blog-test/tag/january-2013)
- [January (5)](https://blog.gemfind.com/blog-test/tag/january-2015)
- [July (5)](https://blog.gemfind.com/blog-test/tag/july-2008)
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- [June (5)](https://blog.gemfind.com/blog-test/tag/june-2009)
- [June (5)](https://blog.gemfind.com/blog-test/tag/june-2014)
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- [March (5)](https://blog.gemfind.com/blog-test/tag/march-2009)
- [March (5)](https://blog.gemfind.com/blog-test/tag/march-2010)
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- [November (5)](https://blog.gemfind.com/blog-test/tag/november-2011)
- [October (5)](https://blog.gemfind.com/blog-test/tag/october-2007)
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- [September (5)](https://blog.gemfind.com/blog-test/tag/september-2014)
- [celebrity engagement ring (5)](https://blog.gemfind.com/blog-test/tag/celebrity-engagement-ring)
- [diamond link (5)](https://blog.gemfind.com/blog-test/tag/diamond-link)
- [ecommerce (5)](https://blog.gemfind.com/blog-test/tag/ecommerce)
- [new jewelry website (5)](https://blog.gemfind.com/blog-test/tag/new-jewelry-website)
- [social media trends (5)](https://blog.gemfind.com/blog-test/tag/social-media-trends)
- [social networks (5)](https://blog.gemfind.com/blog-test/tag/social-networks)
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- [April (4)](https://blog.gemfind.com/blog-test/tag/april-2006)
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- [August (4)](https://blog.gemfind.com/blog-test/tag/august-2008)
- [August (4)](https://blog.gemfind.com/blog-test/tag/august-2009)
- [August (4)](https://blog.gemfind.com/blog-test/tag/august-2010)
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- [February (4)](https://blog.gemfind.com/blog-test/tag/february-2006)
- [February (4)](https://blog.gemfind.com/blog-test/tag/february-2007)
- [February (4)](https://blog.gemfind.com/blog-test/tag/february-2008)
- [February (4)](https://blog.gemfind.com/blog-test/tag/february-2009)
- [February (4)](https://blog.gemfind.com/blog-test/tag/february-2010)
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- [January (4)](https://blog.gemfind.com/blog-test/tag/january-2009)
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- [January (4)](https://blog.gemfind.com/blog-test/tag/january-2011)
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- [July (4)](https://blog.gemfind.com/blog-test/tag/july-2007)
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- [March (4)](https://blog.gemfind.com/blog-test/tag/march-2006)
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- [November (4)](https://blog.gemfind.com/blog-test/tag/november-2007)
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- [November (4)](https://blog.gemfind.com/blog-test/tag/november-2015)
- [November (4)](https://blog.gemfind.com/blog-test/tag/november-2006)
- [November (4)](https://blog.gemfind.com/blog-test/tag/november-2008)
- [October (4)](https://blog.gemfind.com/blog-test/tag/october-2010)
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- [October (4)](https://blog.gemfind.com/blog-test/tag/october-2008)
- [October (4)](https://blog.gemfind.com/blog-test/tag/october-2009)
- [October (4)](https://blog.gemfind.com/blog-test/tag/october-2012)
- [October (4)](https://blog.gemfind.com/blog-test/tag/october-2014)
- [Pendant Builder (4)](https://blog.gemfind.com/blog-test/tag/pendant-builder)
- [Retail Locator (4)](https://blog.gemfind.com/blog-test/tag/retail-locator)
- [September (4)](https://blog.gemfind.com/blog-test/tag/september-2007)
- [September (4)](https://blog.gemfind.com/blog-test/tag/september-2010)
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- [Stud Builder (4)](https://blog.gemfind.com/blog-test/tag/stud-builder)
- [Technology (4)](https://blog.gemfind.com/blog-test/tag/technology)
- [debeers (4)](https://blog.gemfind.com/blog-test/tag/debeers)
- [engagement rings (4)](https://blog.gemfind.com/blog-test/tag/engagement-rings)
- [facebook (4)](https://blog.gemfind.com/blog-test/tag/facebook)
- [gemfind websites (4)](https://blog.gemfind.com/blog-test/tag/gemfind-websites)
- [jewelry applications (4)](https://blog.gemfind.com/blog-test/tag/jewelry-applications)
- [jewelry search ranking (4)](https://blog.gemfind.com/blog-test/tag/jewelry-search-ranking)
- [mobile friendly website (4)](https://blog.gemfind.com/blog-test/tag/mobile-friendly-website)
- [ring builder (4)](https://blog.gemfind.com/blog-test/tag/ring-builder-2)
- [small business tips (4)](https://blog.gemfind.com/blog-test/tag/small-business-tips)
- [social news (4)](https://blog.gemfind.com/blog-test/tag/social-news)
- [trends (4)](https://blog.gemfind.com/blog-test/tag/trends)
- [AGS (3)](https://blog.gemfind.com/blog-test/tag/ags)
- [April (3)](https://blog.gemfind.com/blog-test/tag/april-2007)
- [April (3)](https://blog.gemfind.com/blog-test/tag/april-2016)
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- [Bulgari (3)](https://blog.gemfind.com/blog-test/tag/bulgari)
- [December (3)](https://blog.gemfind.com/blog-test/tag/december-2009)
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- [DiamondLink (3)](https://blog.gemfind.com/blog-test/tag/diamondlink)
- [Film (3)](https://blog.gemfind.com/blog-test/tag/film)
- [GemFind Marketing (3)](https://blog.gemfind.com/blog-test/tag/gemfind-marketing)
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- [Holiday blog (3)](https://blog.gemfind.com/blog-test/tag/holiday-blog)
- [Instagram for Your Jewelry Store (3)](https://blog.gemfind.com/blog-test/tag/instagram-for-your-jewelry-store)
- [January (3)](https://blog.gemfind.com/blog-test/tag/january-2012)
- [Jewelry store blog (3)](https://blog.gemfind.com/blog-test/tag/jewelry-store-blog)
- [July (3)](https://blog.gemfind.com/blog-test/tag/july-2006)
- [July (3)](https://blog.gemfind.com/blog-test/tag/july-2009)
- [June (3)](https://blog.gemfind.com/blog-test/tag/june-2013)
- [New Jewelry Vendor (3)](https://blog.gemfind.com/blog-test/tag/new-jewelry-vendor)
- [November (3)](https://blog.gemfind.com/blog-test/tag/november-2010)
- [November (3)](https://blog.gemfind.com/blog-test/tag/november-2009)
- [October (3)](https://blog.gemfind.com/blog-test/tag/october-2011)
- [Pinterest for Your Jewelry Store (3)](https://blog.gemfind.com/blog-test/tag/pinterest-for-your-jewelry-store)
- [Ring Builder (3)](https://blog.gemfind.com/blog-test/tag/ring-builder)
- [September (3)](https://blog.gemfind.com/blog-test/tag/september-2006)
- [Twitter for Your Jewelry Store (3)](https://blog.gemfind.com/blog-test/tag/twitter-for-your-jewelry-store)
- [Website design (3)](https://blog.gemfind.com/blog-test/tag/website-design)
- [alex fetanat (3)](https://blog.gemfind.com/blog-test/tag/alex-fetanat)
- [apps for jewelers (3)](https://blog.gemfind.com/blog-test/tag/apps-for-jewelers)
- [celebrity jewelry (3)](https://blog.gemfind.com/blog-test/tag/celebrity-jewelry)
- [couture jewelry (3)](https://blog.gemfind.com/blog-test/tag/couture-jewelry)
- [diamond engagement rings (3)](https://blog.gemfind.com/blog-test/tag/diamond-engagement-rings)
- [diamond vendors (3)](https://blog.gemfind.com/blog-test/tag/diamond-vendors)
- [digital marketing services (3)](https://blog.gemfind.com/blog-test/tag/digital-marketing-services)
- [engagement trends (3)](https://blog.gemfind.com/blog-test/tag/engagement-trends)
- [gem find online marketing (3)](https://blog.gemfind.com/blog-test/tag/gem-find-online-marketing)
- [gemfind jewelcloud (3)](https://blog.gemfind.com/blog-test/tag/gemfind-jewelcloud)
- [gemfind.com (3)](https://blog.gemfind.com/blog-test/tag/gemfind-com)
- [gold (3)](https://blog.gemfind.com/blog-test/tag/gold-2)
- [holiday sales (3)](https://blog.gemfind.com/blog-test/tag/holiday-sales)
- [holidays (3)](https://blog.gemfind.com/blog-test/tag/holidays)
- [holidayseason (3)](https://blog.gemfind.com/blog-test/tag/holidayseason)
- [how to handle negative reviews (3)](https://blog.gemfind.com/blog-test/tag/how-to-handle-negative-reviews)
- [instagram (3)](https://blog.gemfind.com/blog-test/tag/instagram)
- [jewelry conference (3)](https://blog.gemfind.com/blog-test/tag/jewelry-conference)
- [jewelry networking (3)](https://blog.gemfind.com/blog-test/tag/jewelry-networking)
- [jewelry news blog (3)](https://blog.gemfind.com/blog-test/tag/jewelry-news-blog)
- [manage online reviews (3)](https://blog.gemfind.com/blog-test/tag/manage-online-reviews)
- [mobile (3)](https://blog.gemfind.com/blog-test/tag/mobile)
- [online marketing for the jewelry industry (3)](https://blog.gemfind.com/blog-test/tag/online-marketing-for-the-jewelry-industry)
- [#1 brand (2)](https://blog.gemfind.com/blog-test/tag/1-brand)
- [Antwerp (2)](https://blog.gemfind.com/blog-test/tag/antwerp)
- [Apple (2)](https://blog.gemfind.com/blog-test/tag/apple)
- [Breast Cancer Awareness Month (2)](https://blog.gemfind.com/blog-test/tag/breast-cancer-awareness-month)
- [Business news (2)](https://blog.gemfind.com/blog-test/tag/business-news)
- [California (2)](https://blog.gemfind.com/blog-test/tag/california)
- [Chanel (2)](https://blog.gemfind.com/blog-test/tag/chanel)
- [Charles Garnier (2)](https://blog.gemfind.com/blog-test/tag/charles-garnier)
- [Coding (2)](https://blog.gemfind.com/blog-test/tag/coding)
- [Fashion (2)](https://blog.gemfind.com/blog-test/tag/fashion)
- [Forbes (2)](https://blog.gemfind.com/blog-test/tag/forbes)
- [GIA (2)](https://blog.gemfind.com/blog-test/tag/gia)
- [Gem Platinum (2)](https://blog.gemfind.com/blog-test/tag/gem-platinum)
- [Gemstones (2)](https://blog.gemfind.com/blog-test/tag/gemstones)
- [Gold (2)](https://blog.gemfind.com/blog-test/tag/gold)
- [Google hummingbird (2)](https://blog.gemfind.com/blog-test/tag/google-hummingbird)
- [JCK Jewelry Show (2)](https://blog.gemfind.com/blog-test/tag/jck-jewelry-show)
- [Jewelery website (2)](https://blog.gemfind.com/blog-test/tag/jewelery-website)
- [May (2)](https://blog.gemfind.com/blog-test/tag/may-2013)
- [October (2)](https://blog.gemfind.com/blog-test/tag/october)
- [Oz the Great and Powerful (2)](https://blog.gemfind.com/blog-test/tag/oz-the-great-and-powerful)
- [Pearls (2)](https://blog.gemfind.com/blog-test/tag/pearls)
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- [thinkpink (1)](https://blog.gemfind.com/blog-test/tag/thinkpink)
- [to do (1)](https://blog.gemfind.com/blog-test/tag/to-do)
- [top fashion apps (1)](https://blog.gemfind.com/blog-test/tag/top-fashion-apps)
- [trapiche gems (1)](https://blog.gemfind.com/blog-test/tag/trapiche-gems)
- [triton (1)](https://blog.gemfind.com/blog-test/tag/triton)
- [triton jewelry (1)](https://blog.gemfind.com/blog-test/tag/triton-jewelry)
- [trump (1)](https://blog.gemfind.com/blog-test/tag/trump)
- [tumblr (1)](https://blog.gemfind.com/blog-test/tag/tumblr)
- [tumblr to yahoo (1)](https://blog.gemfind.com/blog-test/tag/tumblr-to-yahoo)
- [twitter analytics (1)](https://blog.gemfind.com/blog-test/tag/twitter-analytics)
- [twitter custom timeline (1)](https://blog.gemfind.com/blog-test/tag/twitter-custom-timeline)
- [twitter for jewelers (1)](https://blog.gemfind.com/blog-test/tag/twitter-for-jewelers)
- [twitter free analytics (1)](https://blog.gemfind.com/blog-test/tag/twitter-free-analytics)
- [twitter rolls out free analytics (1)](https://blog.gemfind.com/blog-test/tag/twitter-rolls-out-free-analytics)
- [twitter tips (1)](https://blog.gemfind.com/blog-test/tag/twitter-tips)
- [united gemco (1)](https://blog.gemfind.com/blog-test/tag/united-gemco)
- [united gemco jewelry (1)](https://blog.gemfind.com/blog-test/tag/united-gemco-jewelry)
- [value of gold jewelry (1)](https://blog.gemfind.com/blog-test/tag/value-of-gold-jewelry)
- [vibrating diamonds (1)](https://blog.gemfind.com/blog-test/tag/vibrating-diamonds)
- [vine (1)](https://blog.gemfind.com/blog-test/tag/vine)
- [vintage engagement rings (1)](https://blog.gemfind.com/blog-test/tag/vintage-engagement-rings)
- [visibility (1)](https://blog.gemfind.com/blog-test/tag/visibility)
- [vma highlights (1)](https://blog.gemfind.com/blog-test/tag/vma-highlights)
- [website analysis (1)](https://blog.gemfind.com/blog-test/tag/website-analysis)
- [website ideas (1)](https://blog.gemfind.com/blog-test/tag/website-ideas)
- [wedding worthy looks (1)](https://blog.gemfind.com/blog-test/tag/wedding-worthy-looks)
- [well designed (1)](https://blog.gemfind.com/blog-test/tag/well-designed)
- [what's the royal babies name (1)](https://blog.gemfind.com/blog-test/tag/whats-the-royal-babies-name)
- [where to buy jewelry (1)](https://blog.gemfind.com/blog-test/tag/where-to-buy-jewelry)
- [white carpet ready (1)](https://blog.gemfind.com/blog-test/tag/white-carpet-ready)
- [white noise light (1)](https://blog.gemfind.com/blog-test/tag/white-noise-light)
- [who should pay for an engagement ring (1)](https://blog.gemfind.com/blog-test/tag/who-should-pay-for-an-engagement-ring)
- [william tell (1)](https://blog.gemfind.com/blog-test/tag/william-tell)
- [wordpress (1)](https://blog.gemfind.com/blog-test/tag/wordpress-2)
- [world's most powerful brand (1)](https://blog.gemfind.com/blog-test/tag/worlds-most-powerful-brand)
- [wwii ring (1)](https://blog.gemfind.com/blog-test/tag/wwii-ring)
- [yahoo buys tumblr (1)](https://blog.gemfind.com/blog-test/tag/yahoo-buys-tumblr)
- [yahoo tumblr (1)](https://blog.gemfind.com/blog-test/tag/yahoo-tumblr)
- [youtube (1)](https://blog.gemfind.com/blog-test/tag/youtube-2)
- [youtube new logo (1)](https://blog.gemfind.com/blog-test/tag/youtube-new-logo)
- [zooey deschanel (1)](https://blog.gemfind.com/blog-test/tag/zooey-deschanel)

see all

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