GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-11-29

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GemFind Weekly Newsletter

November 29, 2011

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In This Issue
Jewelers Bouyed by Bright Black Friday
Thanksgiving Weekend Retail Sales Hit Record $52.4 Billion
Cyberinsurance: Everything You Need to Know
Retailer adds social media to annual hunt promo
Networking Strategies for the Holidays
Designer Jewelry at the American Music Awards
Customer Comment Cards
Who wants to buy Sharon Tate's jewelry?
Scary Diamond Skull.
How to Tap the Power of 'Thank You'


 

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  What's new?  

Unofficially, we are hearing good news about holiday shopping this weekend from clients and friends. Cyber Monday is now leading to talk about a Cyber Week. And Green Monday is set as the first Monday in December.  All this lingo means that the roots of online sales are building a jungle and that online marketing produces the best ROI for your marketing dollars.

Its already happening that 75% plus of all consumers are going online before making a diamond jewelry purchase. If your website is not appealing and not showing a good selection of the products you offer, your misallocating your advertising and marketing dollars.  It's never too late to make online marketing a top priority, and it all starts with your website.

Call us to get a jump on a 2012 website program. 800.373.4373


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Jewelers Bouyed by Bright Black Friday

By Rob Bates and Daniel Ford                  JCK                   Nov. 28, 2011  

 

Jewelers generally reported solid Black Friday sales-and hope that indicates a healthy holiday. "Sales were much higher than last year," says Richard Frank, owner of Goldstein's Jewelry in Mobile, Ala. "We did as much on Friday as we did the whole weekend last year. Black Friday is not traditionally a big day for us but this was a really good day for Black Friday." >>> 


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For more information, Please click here:      800-373-4373  


Thanksgiving Weekend Retail Sales Hit Record $52.4 Billion

Rough & polished                                                  Nov. 29, 2011

  

Despite a flailing economy, US retail sales hit a record
$52.4 billion over the long Thanksgiving holiday weekend, an increase of 16%, the National Retail Federation reports.
According to the NRF, the average shopper spent $398.62 over the weekend, compared to $365.34 in 2010. Over one-third of that was spent in online shopping. >>> 



Cyberinsurance: Everything You Need to Know   

By Joann Fan                      Business News Daily                    November 29, 2011                  

                        

What I
s Cyberinsurance? Cyberinsurance is a growing segment of the insurance market, and it helps companies avoid huge losses incurred from database security breaches. With so much money and personal information exchanged through and stored on the Internet every day, cybercrime cannot be ignored. >>> 



Retailer adds social media to annual hunt promo

By Michelle Graff                         National Jeweler                   Nov. 28, 2011     


This year marks the third in a row that residents of this New Jersey town were found trolling the streets in search of free jewelry, courtesy of Devon Fine Jewelers. The only difference is that this year, they had clues to guide them, provided they had access to the Internet. linktype="1" href="http://www.nationaljeweler.com/all/independents/market-developments/article_detail?id=27484" shape="rect" track="off" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: none;">>>>



Networking Strategies for the Holidays

 By Ivan Misner                        entrepreneur.com             
        Nov. 28, 2011

 

Holiday parties mean much more than free food and fun. They also can bring entrepreneurs a host of new opportunities to network and build relationships. Most people think of networking only through the traditional venues, whether chamber of commerce events, business contact referral groups, or online sites such as LinkedIn. >>> 


  
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Designer Jewelry at the American Music Awards 

By Carly Wickell                               About.com Guide                 Nov. 27, 2011 

                        

Jennifer Lopez wins a 'best' for her AMA diamond jewelry and partially-nude black beaded gown -- a style most people couldn't pull off. Not everyone was into diamonds that night... like Taylor Swift, who wore large green emerald drop earrings, and Katherine Heigl, whose black tassel earrings floated above a black gown. >>>  


GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

 

The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.

 

http://www.ringbuilder.com 

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ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... 

 

Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 


Customer Comment Cards

By Shari Waters                       About.com Guide                   Nov. 22, 2011 

                        

iv> Wouldn't it be nice if we had time to speak directly to each of our customers? Imagine how delighted they would be if the store owner had a few minutes to listen to their thoughts, concerns or advice? Unless your retail shop is very small, and you are the only employee, it's not always possible to make contact with each and every shopper. >>>  


Featured GemFind Designer


Fope is an Italian company founded in 1929 which has always matched craftmanship with constant innovation. As a family business, it was established in Vicenza and kept growing through the decades, renewing its traditional challenge which consists in the application of cutting-edge technologies to neatly elegant shapes in order to create beautiful jewels. More 


Who wants to buy Sharon Tate's jewelry?

By Mary Elizabeth Williams                     www.salon.com                     Nov.23, 2011   

What is it that makes this particular piece of jewelry so potentially valuable? Is it the elegance of the piece? Is it the fact that it was purchased by an internationally renowned, Oscar-winning director? Or is it because the ring was allegedly worn by his pretty, pregnant wife the night she was savagely murdered by the Manson family? >>> 


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Need more traffic to your website?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
Download a free brochure, please Click here  

   

    

call us at 800-373-4373


Scary Diamond Skull

By Stonechicky               ISRAELI DIAMOND INDUSTRY BLOG                   Nov. 28, 2011

  

A respective of work by contemporary artist Damien Hirst is scheduled to open at London's Tate Modern on April 4, 2012 and include the artist's iconic diamond skull. The diamond skull is entitled "For the Love of God" and is a platinum craft of a genuine human skull that dates back to the 18th century.  >>>


How to Tap the Power of 'Thank You'

 By Joey Faucette                       entrepreneur.com                      Nov. 22, 2011

 

There may be only one day a year devoted to giving thanks. But expressing thanks regularly -- year round -- and doing it well is one of the most profitable business strategies you can have. Study after study reveals that when you say "Thank you" to your customers, they both spend more money and tell their friends about the exceptional service and products you deliver, increasing your profits. >>> 

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