GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-11-22

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GemFind Weekly Newsletter

November 22, 2011

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In This Issue
Wire Fraud Scheme Targets Jewelers
NRF expects more consumers to buy jewelry
How Gold Performed In 2011
8 Steps to Take Your Brick and Mortar Business Online
Jewelers striving to embrace online tools
For Jewelers: iPad, Therefore iSell
Jewelry at the 'Breaking Dawn' World Premiere
12 Ways To Recharge Your Business In 2012
Asking for a Referral is Easy with a Reward Marketing Program
Mixed Metals: Tips for Soldering Copper to Silver and More
Diamonds Do the Job
12 Ways to (Legally) Spy on Your Competitors.


 

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  What's new?  

Thanksgiving is here already.. where does the time go?  Despite all the unrest in world news, we all have much to be thankful for and there is opportunity no matter the situation.In business. Iif you have not yet revamped your website for holiday season, there is still time for a quick rework of your home page or you can implement one of our template-based websites complete with holiday theme in less than 7 days.  And what's really exciting is that GemFind will credit this money towards a more custom website solution after the holidays.

If your website is all set, then you need to make sure you are putting final tweaks on your marketing plans. For example, contact your suppliers for their pre-made e-blast campaigns or create your own.  It's easy and fast . Contact GemFind
to learn about some of the vendor managed marketing programs we can provide, as well as how to plan the evolution of your website and your online marketing strategy for this season. 


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Wire Fraud Scheme Targets Jewelers

By Rob Bates                                                 JCK                                              Nov. 21, 2011  

 

At least five jewelers in the New York area have recently been stung by a wire fraud scam, in which a pending wire transfer is canceled after a customer picks up the item. According to Jewelers Security Alliance vice president Bob Frank, the age-old scheme works like this:

>>>  


GemFind Diamond Link
For more information, Please click here:      800-373-4373  


NRF expects more consumers to buy jewelry

National Jeweler                  
                                Nov. 22, 2011

  

Washington--While consumers aren't expected to spend obscene amounts this holiday season, they are loosening up a bit when it comes to buying gifts from categories classified as "discretionary," a new National Retail Federation (NRF) survey shows. >>> 



How Gold Performed In 2011

By Jean Folger                           San Francisco Chronicle                           Nov. 21, 2011                       

 

For thousands of years, mankind has been charmed by gold, and the desire to own it has led to fervent gold rushes, dastardly deeds and greed-driven wars. Today, the precious metal is sought after for both jewelry and investment purposes, as well its industrial applications in certain electronic and medical devices. >>> 



8 Steps to Take Your Brick and Mortar Business Online  

By Tyler GarnsJe                      CBS  Money Watch                November 17, 2011    &
nbsp;             

                        

The Internet is here to stay, no doubt about it. Still, many small businesses haven't moved online. Some may not feel the need yet. Others may be scared because the territory is unfamiliar. Whatever the case may be, below are some simple steps you can take to move your brick-and-mortar business online-something you must do if you want to be able to compete in the long run. >>>


Jewelers striving to embrace online tools

By Hannah Connorton and Michelle Graff         National Jeweler                   Nov.15, 2011     


Surveys indicate that social networking and mobile commerce are positioned to play larger roles in holiday shopping this season, helping retailers connect with potential customers and pumping up holiday sales. Yet jewelers retain mixed attitudes toward their use. >>> 



For Jewelers: iPad, Therefore iSell
By  Paul Holewa                          JCK                             Nov.17, 2011

  

With the advent of the iPad, workstations equipped with laptops are quickly becoming a thing of the past. In their place, store owners either have a tablet or iPad or two dedicated to showroom staff, or have issued iPads to all relevant front-of-store and back-office employees. >>>    


  
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Jewelry at the 'Breaking Dawn' World Premiere

By Carly Wickell                               About.com Guide                 Nov. 19, 2011 

                        

A string of premieres for The Twilight Saga: Breaking Dawn, Part 1, means that we've seen cast members change their looks entirely as they skip from country to country to attend the showings. But all of the jewelry in this Breaking Dawn gallery is from the film's world premiere in Los Angeles, on November 14th. >>>  


12 Ways To Recharge Your Business In 2012
By Barry Moltz                            OPEN Forum                      Nov. 21, 2011       

 

The holidays are always a good time to step back and make sure your business is on track. Here are some tips. Now is the time to evaluate the performance of your business and discuss the actions that need to be taken for 2012. Here are 12 items that should be on the list. >>> 


GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

 

The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.

 

http://www.ringbuilder.com 

  

ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... 

 

Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

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Asking for a Referral is Easy with a Reward Marketing Program

By Laura Lake                       About.com Guide                   Nov. 20, 2011 

                        

We've seen some changes in the marketing industry in the last decade. We no longer tell consumers what to buy with our marketing efforts, we advise them.  Potential customers are more inclined to listen and ask the advice of  their peers when it comes to determining their choice of not only what to buy, but where to buy. >>>  


Featured GemFind Designer



Eli Jewels' colorful history dates back to the time of The Ottoman Empire. The skills from the fine craftsmanship practiced and perfected in early Antioch have been passed down through six generations of Makhloufs. Eli Jewels was founded in New Orleans in 1993 by three brothers - Fred, Sam and Simon. The name Eli is in honor of their father. Inspired by the intricate metal scroll work in New Orleans, Eli Jewels developed several collections of handmade jewelry. More 


Mixed Metals: Tips for Soldering Copper to Silver and More

By Lexi Erickson                                Jewelry Making Daily                        Nov.20, 2011   

It's like Oreos and milk or, for me, green chile and tortillas. Some things just go together. And so it is with silver and copper. Copper and its alloys really warm up the whiteness of pure silver, and I love combining the two in my jewelry. As I've said before, copper, I do believe, is my favorite metal. >>> 


Need more traffic to your website?
Need more traffic to your website?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
Download a free brochure, please Click here  

   

    

call us at 800-373-4373


Diamonds Do the Job

By Stonechicky               ISRAELI DIAMOND INDUSTRY BLOG                   Nov. 21, 2011

  

Okay, okay, okay - we get the picture. Diamonds can do ANYTHING, all right? Your editors at the Israel Diamond Blog enjoy presenting you with all of the creative uses people have found for these precious stones.  >>>


12 Ways to (Legally) Spy on Your Competitors


 
By Carol Tice                               entrepreneur.com                      Nov. 18, 2011

 

Ever wonder what your competitors are up to? You should. They might be creating new products, planning to enter new markets -- or maybe they're floundering. If you knew, it could give you an edge. Uncovering competitive information doesn't require donning a trench coat or hiring a computer hacker. >>> 

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