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November is a really busy month for everyone in view of the build up for the holiday season. In the midst of all this, we would like to share a very special opportunity to participate in a new marketing initiate with ELLE Time & Jewelry which can be implemented in less than 30 minutes. The program is very exciting because it includes both a virtual inventory component and also a marketing component to help you sell more Elle Jewelry in your store.
The specific benefits to the program include the following:
1 - showcasing over 700 items from Elle on your website
2 - sales associates ability to use the Elle module with clients in store when you don't have wh
at they want in the showcase
3 - consumer browsing your website at home will see the Elle virtual inventory and make inquiries on the phone and in store
4 - MSRP price is enforced on all online dealers so you have maximum profit margin.
Please call us to learn more and to get started promoting Elle this season. 800.373.4373
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'Casting lots': Will diamond industry glint this festive season? By Mathew Nyaungwa Rough&Polished Nov. 14, 2011
The much-vaunted Hong Kong Jewellery and Gem Fair, which took place in September, failed to ease some nerves in the diamond industry that had hoped to see demand recover amid fears of a double-dip recession in the U.S and the European sovereign debt crisis.
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Christie's Auctioning Elizabeth Taylor Jewelry Over the Internet By JCK Staff &n
bsp; JCK Nov. 14, 2011
 Now anyone can bid for Elizabeth Taylor's jewelry. While the famed actress' best known pieces will be sold at Christie's beginning Dec. 13, some parts of her jewelry collection will also be sold via a special online-only sale, the auction house announced. >>> |
NRF: Stricter policies to help abate return fraud
National Jeweler Nov. 14, 2011
 Fewer retailers are expecting fraud return rates to grow this holiday season, due in part to enhanced return policies and requiring identification from customers when receipts are not present during the return process. "Those who think they will be able to get away with manipulating a company's return policy will be sorely disappointed this holiday season," Joe LaRocca, senior asset protection advisor for the National Retail Federation, said.
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Exclusive weekly fine jewelry retail sales report
By Hannah Connorton and Michelle Graff National Jeweler Nov.14, 2011
p>
 Although many jewelers say it's early for holiday shoppers, they're optimistic about the upcoming season, with some seeing notable bridal and diamond sales. A still uncertain economy has some worrying that disposable income won't be put toward jewelry, but other jewelers are hoping a successful past weekend sets the tone for the remainder of the year. >>>
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The Debate on Internet Sales Taxes
By
Daniel Ford
JCK
Nov.12, 2011
I should point out here at the beginning that I didn't set out after college to become a jewelry writer. I've never owned, operated, or worked in a jewelry store; I didn't grow up in or around the industry; and I began my service at JCK as a humble sales assistant who had no idea how connected the jewelry world actually was.
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How to praise employees
By Jeff Haden CBS Money Watch &n
bsp; November 10, 2011
Many companies see employee recognition as a program or process that can be quantified, codified, and monitored. That's why a lot of formal recognition programs quickly sputter and die. It's easy to spot an insincere, pro forma recognition program. Effective employee recognition is mostly art, not science. >>>
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All About Angels on the Victoria's Secret Runway
By Carly Wickell About.com Guide
 Miranda Kerr walked this year's Victoria's Secret runway wearing the $2.5-mil gem-studded Fantasy Bra. But the lingerie and accessories worn by all of the supermodels in the All About Angels show were really fun. You'll see all kinds of angels on the runway. Kerr's mermaid-like look was surrounded by a huge clamshell, Alessandra Ambrosio's wings were encrusted with over 100,000 Swarovski crystals and Toni Garrn looked like a (partially-clad) dancer out of the old West.
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Top 10 ways a salesperson can increase sales
By Brad Huisken
Southern Jewelry News
 This month I thought I would detail my top ten ways that a salesperson can increase their personal sales. There are three ba
sic concepts to increasing sales from the standpoint of a salesperson. 1) To get more people to come into the store; 2) To sell more of the people that are already coming into the store - increasing your closing ratio; 3) >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website. http://www.ringbuilder.com  One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
Holiday Marketing - Retailers are Vying for Consumers Using the Top Trends and Strategies
By Laura Lake About.com Guide Nov. 12, 2011
 Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just do what you did last year and expect to increase your online sales. We are less than 50 days from Christmas and 12 days from the busiest shopping day of the year.
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Featured GemFind Designer
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|   Eichhorn was founded by Dorothy Eichhorn-Grant in 1976. Her first trip to South America began as a rain forest adventure and became a lifelong passion upon discovering the beautiful Colombian Emerald. By 1980, Dorothy had formed a partnership with Michael Grant and together they expanded to include ruby and sapphire in their repertoire. More |
Rio Tinto design contest winners announced National Jeweler &
nbsp; Nov.11, 2011
 Rio Tinto has announced the winners of its Global Design Competition, which aims to discover up-and-coming designers as well as recognize industry veterans in diamond jewelry design. The judging panel chose nine winning designers, hailing from the United States, Canada, Australia, India, China and Hong Kong, across four categories of jewelry design:
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
call us at 800-373-4373
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Diamond Rings - Stolen and Sweet By Stonechicky ISRAELI DIAMOND INDUSTRY BLOG Nov. 14, 2011
You kind of have to admire a person with guts to steal from a bear. Last week, news outlets reported that thieves broke into former Chicago Bears player Willie Gault's Los Angeles home and took over $100,000 worth of jewelry - including his Super Bowl XX ring.
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4 tips to get your email read--and answered By Tom Searcy cbsnews Nov. 10, 2011
 Face it: Lots of people aren't reading your emails. There are just too many to keep up with every single one of them. But here are some steps you can use to increase the odds that yours will be one of those that gets answered. If you want someone to respond quickly, don't write a note that requires more than a few seconds to read. >>>
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