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Halloween has never been much of an occasion for giving jewelry, ghouls and goblins just don't offer much consumer value cast in precious metals -- go figure. But Halloween does mean that the jewelry season is close at hand -- indeed, in just 5 weeks it will be Black Friday and then Green Monday. One thing you can bet on is that your customers will be checking you out online, before they walk into your store. It's not too late to improve your website appearance... Our semi template sites start for as low as $2,995 and they can be ready in as little as 2-3 weeks complete with holiday theme and a virtual inventory from the vendors of your choice. It will be the best marketing investment you make this season. Call us for a free demonstration. 800-373-4373
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IDEX Online: Inflation squeezing retail margins By Ken Gassman for IDEX Online National Jeweler Oct 25, 2011
 The disparit
y between retail prices of jewelry and wholesale jewelry prices swelled in September, according to the latest inflation data from the U.S. Bureau of Labor Statistics. - Retail prices of jewelry declined by nearly 2 percent in September, when compared with retail prices in August. - Wholesale jewelry prices, in contrast, rose by over 2 percent in September, when compared with wholesales jewelry prices in August. >>> |
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De Beers CEO Says Diamond Prices May 'Stick' After 35% Gain
By Carli Lourens Bloomberg Businessweek Oct. 19, 2011
 De Beers, supplier of about a third of the world's rough diamonds, said prices of the gems may "stick" at current levels after demand from India and China spurred a rally of more than 35 percent this year. Rising wealth in the two countries is enabling consumers to buy more diamond jewelry, compensating for slower growth in the U.S., the biggest retail-gem market.
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How Business Gets Done In New York's Cutthroat Diamond District
By Eric Goldschein
and
Aimee Groth
BUSINESS INSIDER Oct. 19,2011
 The Diamond District, on
47th Street between 5th and 6th Avenues in Manhattan, is one of the driving forces behind New York City's economy. This single block of more than 4,000 businesses brings in $24 billion a year, based on sales recorded by the 47th Street Business Improvement District. >>> |
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The Chocolates are coming!
By George Prout Southern Jewelry News
 One of my favorite aspects of my job at Gems One is directing our global product development team. In this role, it's my task to try to guess what consumers will be asking for, months in advance, so that we can make it, shelf stock it, and produce advertising materials for our customers to help them connect with the trend, at exactly the right time. In this context, I thought you might be interested to see an analysis of what's likely to happen for the upcoming Holiday Season. >>>
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Play With Purpose
By Brad Huisken JCK Oct. 21, 2011
 Work is-or should be-play with a purpose. We all spend the majority of our lives working. This being true, then shouldn't work be fun? I think so. I consider myself very fortunate. I love the work I do; I truly enjoy the people that I meet and the places I get to go. The rewards of the job are tremendous.
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Online Video and the Impact It Can Have on Your Marketing
By Laura Lake About.com Guide Oct.18, 2011
 It doesn't matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos. Video is making an impact when it comes to your marketing. If you haven't already, it's time to consider using video to market your business. Just consider the following statistics:
>>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website. http://www.ringbuilder.com  One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
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Seven Tips for Successful Holiday Marketing Campaigns
By Gail Goodman Entrepreneur.com &
nbsp; Oct 24, 2011
 It's no longer a question of either-or. Savvy entrepreneurs know that both email and social media are important parts of a successful marketing strategy. Using the right tools to get the right message to the right audience is critical over the holidays, when businesses and organizations are pulling out all the stops to capture consumers' attention and dollars.
>>>
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Featured GemFind Designer
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|   Founded in 1786, Deakin & Francis is today, seven generations later, still owned and managed by the Deakin family. We are proud to work in our original Birmingham workshops and of the fact that many of the exquisite techniques used in our production, such as vitreous enamelling and rock crystal carving and painting have been employed here since our forefathers established the business. More |
Advertising basics: Marketing Akoya pearls By Suzan Flamm National Jeweler Oct. 25, 2011
 From a legal perspective, the first rule of marketing is that an advertisement must be truthful and non-deceptive. The second is that advertisers must have evidence to substantiate the claims they make. A recent inquiry to the Jewelers Vigilance Committee--about marketing Akoya cultured pearls--illustrates how those fundamental principals are applied.
>>>
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Gem Diamonds' 550-Carat Letseng Star Sells for $16.5 Million
The Iisraeli Diamond Industry Oct. 24, 2011 &
nbsp;
Gem Diamonds has sold the
Letseng Star, a 550 carat, Type IIa,
D color, white gem diamond recovered on August 19, 2011 at the company's Letseng mine in the Kingdom of Lesotho, for $16.5 million.The Letseng Star is currently ranked as the 14th largest
white diamond on record and is the fourth diamond of such historical significance to be recovered at Letseng since 2006.
>>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
call us at 800-373-4373
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Report: Jewelers must adapt to changing market National Jeweler Oct. 21, 2011
 Jewelers looking to survive in today's challenging retail environment need to expand their definition of fine jewelry and be open to using new marketing channels, the findings of the latest study from Unity Marketing
suggests. Last month,
Unity Marketing released the Jewelry Report 2011, a report based upon a consumer survey conducted on March 30 and April 1 of 553 recent jewelry buyers, identified from a statistically representative sample of 1,055 U.S. households.
>>>
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3 Ways To Effectively Offer Customers Credit By Mike Michalowicz Open Forum Oct. 21, 2011
 Let's face it: we live in a credit society. Everywhere we go, we pay with credit, get offers for credit, and wish we had more of it. But it doesn't stop with us personally. Credit is a big issue that businesses face as well, and on a regular basis. Customers want it, and there's a good chance that you don't even know where to begin, or if you should.>>>
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