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There are 11 weeks left in the year 2011. That a good number, especially if you are a Gemeni. If you feel like youre behind the 8-ball and that it's too late for you to make any progress with your website this this year -- think again.
GemFind's web apps including Diamond Search, Ring Builder® and our vendor-managed virtual inventory links are proven tools to return immediate ROI, and they are easy enough to install in minutes. If you want to get a jump on 2012, GemFind is offering a year-end website special promotion, but you must sign up in 2011 to be eligible. Call us for a free demonstration and to learn more about the special promotion at 800-373-4373
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| Survey: Most Consumers Open to Using Layaway JCK Staff Oct 17, 2011  An overwhelming majority (71 percent) of consumers are open to using layaway plans in the next six months, according to a survey released by ConsumerSearch.com, part of the About Group.Top reasons consumers gave for using layaway include: >>>
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| David Prager: "Management is focused on growing the business and making a return for our three shareholders" By Galina Semyonova Rough&Polished Oct 17, 2011  David Prager is the Director of Communications for the De Beers Group, responsible for developing and delivering the company's global communications platform.David Prager was kind enough to give an interview to the correspondent of Rough & Polished in his office in London. Could you say a few words about how the cooperation between De Beers and LVMH is developing? >>>
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| Will Fair Trade Diamonds Rise Again? By Rob Bates JCK Oct.17, 2011
 The State Department, I always assumed, typically hosts discussions about weighty matters of foreign policy-not the ins and outs of marketing a diamond brand. Which is why it certainly seemed unusual to see members of the trade, NGO types, and fair trade jewelry sellers convene on the agency's headquar
ters on Oct. 12 for a day-long brainstorm on ways to market artisanal diamonds from Central African Republic and Liberia. >>>
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| Tiffany Creates Jewelry for Upcoming Great Gatsby Movie By Anthony DeMarco Forbes.com Oct. 17, 2011
 Tiffany & Co. said it will create all the jewelry for Baz Luhrmann's, The Great Gatsby, based on F. Scott Fitzgerald's 1925 literary classic. Working with Luhrmann and costume and production designer Catherine Martin, the luxury jeweler said it created a collection of platinum-set diamonds and lustrous pearls that complement the period clothes that will help give the actors a true sense of the high life as celebrated by their characters. >>>
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|  Since 1992, RDI Diamonds has been an industry leader in memo and stock diamond calls for independent retail jewelers around the United States. With a current inventory in excess of 8000 diamonds, RDI is the largest single location for your diamond needs in the U.S. Offering free overnight shipping, an extensive mix of all shapes, (specializing in .01 pt to 7.0 cts) and a pricing model that assures the most consistent competitive pricing available in the market today. Additionally, RDI Diamonds offers a dollar for dollar Life-Time Trade-Up on all certified diamonds and the exclusive Triple Certification, which provides the diamond certificate, a conflict free report and the trade up documentation. Finally, RDI Diamonds has the most innovative website in the industry with search and order capabilities, 6 p
ictures of every diamond, printable certificates and a matching tool. Additionally, all of RDI's retail partners are provided a free inventory website that provides a listing of our diamonds, with your pricing. It all adds up to the most unique and professional diamond experience available to you today specifically designed to improve your bottom line.
www.rdidiamonds.com |
| Piercing Guns By Carly Wickell About.com Guide Oct.16, 2011
If you've walked through a mall, you've seen the signs: free ear piercing with the purchase of earrings. Retail locations offering that incentive use piercing guns to get the job done, and although the guns have been around for a very long time, there are good reasons to avoid them. >>>
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| 7 Steps to Manage Aging Inventory at full price By David Brown Southern Jewelry News  Whenever we talk to jewelers there are always two issues that are first and foremost in their minds and create the greatest anguish. The first is problem staff and how to hire the right people, and the second is what to do about aged inventory.There are two major problems with aging inventory. >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website. http://www.ringbuilder.com  One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more...
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
| Ten Common Marketing Mistakes By Steve McKee Bloomberg Businessweek Oct 12, 2011  I can't tell you how many times I've heard this refrain, or a variation of it: "We tried _____ marketing tactic. It doesn't work." While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of it. In fact, many companies make mistake after mistake based on gaps in their understanding of how marketing really works. Here's a quick review of 10 of the most common errors to help you avoid the worst of them. >>>
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Featured GemFind Designer
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|   Fabulous Art Deco and collectible period jewels can be found at The DeYoung Collection, a fifth generation family business. The collection comprises significant pieces by Cartier, Van Cleef & Arpels, Tiffany, Harry Winston and other fine makers. Also a source for natural color diamonds, unheated Burma rubies and sapphires, Kashmir sapphires, old mine emeralds, alexandrites and gem quality jade.
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| New Precious Gemstone Anti-Aging Face Cream Sells Millions By JessicaC Diamond Price Guide Oct. 18,2011  While high quality diamonds and precious gemstones were traditionally used exclusively in fine, high-end jewelry pieces and other such luxury commodities, these days it has become common for precious gemstones to be utilized in altogether different capacities. Diamonds and precious gemstones designated to be used for cosmetic purposes, for example, is a relatively novel concept.
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| Is all publicity positive? By Michelle Graff National Jeweler Oct. 13, 2011  My colleague and I just had a discussion this week about the tendency of some news websites to use too many clichés in their headlines. Yet I just can't get around applying the cliché "any publicity is good publicity" when I think about the recent, supposed marketing "missteps" by J.C. Penney.>>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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| Fear Equals Strong Jewelry Sales, IBM Finds
By Teresa Novellino Portfolio.com Oct. 13, 2011
 Jewelry sales are going to be hot this holiday with revenues highly correlated to the "Fear Index," according to a new forecast from IBM. But does this mean that frightened guys are running to jewelry stores eager to please their wives, girlfriends, or partners? Not exactly. >>>
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| 5 Ways to Incorporate the Human Element Into Your Marketing By Laura Lake About.com Guide OCT.16, 2011
 Personality makes a brand stand out from the crowd.
How do you create the personal feel in a digital world? You create interaction and relationships with consumers that have the potential to be a customer. Consumers still buy from those they like and trust. If they don't know you, if your brand has no personality how can they relate to you? >>>
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