GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-09-20

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GemFind Weekly Newsletter

September 20, 2011

In This Issue
Relationship between the supplier and customer is very important in a trade where...
Survey: 80% of Hispanic Consumers to Buy Jewelry in Next Year
Liz Taylor's Jewelry Collection Could Break Records
Diamonds in the Emmy Fast Lane
Tata Unveils the First Gold Jewelry Car
Jewelry Trends at the Primetime Emmy Awards
"Listen like a child" - Listen aggressively.
Benefits of Product Knowledge
Stores still register most engagement ring sales
Six Types of Jewelry Shoppers
Holiday Emails You Can -- & Should -- Plan Now
Conducting A Background Check: 5 Things You Need To Know


 

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  What's new?                

September is such a beautiful month... kids are back at school, football is in season, and Fall is on the way.  Before you  know it the gift giving season will be upon us.

style="margin-top: 0px; margin-bottom: 0px; color: #888888"> It's not too late to improve your web presence.  GemFind has several turn-key solutions for customized websites with or without e-commerce functionality.  Use your website to create an interactive experience which drives customers into your store.  Call to learn more about our Fall 2011 programs and promotions: 800-373-4373

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GemFind Diamond Link
For more information, Please click here:      800-373-4373  



Maurice Fischler: Relationship between the supplier and customer is very important in a trade where trust and confidence are paramount              

Rough&Polished                                                          Sep 19, 2011    &nbs
p;                        

Last May, Maurice Fischler was appointed as the new President of the Beurs voor Diamanthandel, or Antwerp Diamond Bourse. At the time, he noted that the presidency of Antwerp's largest diamond bourse presented a big challenge. "The Antwerp diamond centre is in transition and coping with many structural changes," he said. Rough&Polished caught up with the new leader of the world's oldest and most important diamond hub to find out how it feels to ride out the pressure of change. >>> 



Survey: 80% of Hispanic Consumers to Buy Jewelry in Next Year       

By Rob Bates                                         JCK   &nbs
p;                                Sep 16, 2011 
                      

 

Some eight out of 10 Hispanic consumers will purchase fine jewelry in the next 12 months, according to a new survey by the Paso Robles, Calif.-based Jewelry Consumer Opinion Council. The survey found that the appetite for watches, diamonds, and gemstones among Hispanic consumers is "exploding." It estimated that the Hispanic jewelry market now represents $8.7 billion in revenue, a six-fold increase over JCOC's 2005 Hispanic market study. >>> 

    


 

From Gemfind Web Design Portfolio 

         href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1107716100319&s=0&e=00160troWq_d11G2dRnEKCmXv4JNbAgKRBzw4l_VzosJZyZayCJpqKqvHP0p3wUF131CCunhF5hwzxTSQtm5MI0HNkt-e3Z_huTYiTNeHZ8sPWxPhbCKbqAug==" shape="rect" track="on" style="color: rgb(255, 255, 255);">http://gemfindwebdesign.com 


Liz Taylor's Jewelry Collection Could Break Records

By Lauren Covello                          FOXBusiness                            Sep 15, 2011

  

Elizabeth Taylor had a great many loves, not the least of which was her jewelry.Auction house Christie's has begun toting some of the late actress's precious jewels around the globe to attract prospective buyers and satisfy the curiosity of the general public. The tour kicked off in Moscow on Thursday and will hit six other cities before ending in New York, where the jewels will go to auction on Dec. 13 and 14. >>> 

 


  
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Diamonds in the Emmy Fast Lane             

By Stonechicky                    The Israeli Diamond Industry Blog                 Sep 19, 2011   

Awards season is in full swing, and Hollywood's A-listers and up-and-coming performers gathered in Hollywood Sunday night for the 63rd Annual Emmy Awards. While some actors opted for jewelry crafted from turquoise or even - in the case of Mad Men actress Cara Buono, metal from AK-47 machine guns (the money goes to fund weapon destruction in countries plagued by civil conflict) - classic platinum and diamond styles had more than their fair share of time on the red carpet. >>>   


Tata Unveils the First Gold Jewelry Car

By Dilipp S. Nag                             Diamonds.net                        Sep 19, 2011   

Tata Sons' chairman Ratan Tata unveiled the world's first "gold jewelry" car that was crafted by Goldplus, a mass market jewelry retail brand of Titan Industries Ltd. The gold jewelry automobile was created to celebrate the 5,000 glorious years of jewelry making in India. >>>  


GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

 

The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.

 

http://www.ringbuilder.com 

  

ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... 

 

Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 


Jewelry Trends at the Primetime Emmy Awards           

By Carly Wickell,                                                  About com Guide                       

 

It's Monday, and I'm still adding photos to the Emmy Awards Jewelry photo gallery. Black diamon
ds were popular on the red carpet, and usually mixed with their white counterparts. But colored gemstones, in hues from pastel to bold, were on lots of wrists and fingers, too, and were often combined with diamonds.
>>>  


Featured Designer


ColorMasters is a premier destination for luxury jewelry and a leader in the industry recognized for its high quality gemstone and diamond jewelry.
Established over twenty five years ago, ColorMasters began as a supplier of fine gemstones to jewelry manufacturers and retailers. As ColorMasters reputation of superior quality and customer service spread in the United States, the companies' long term grown plan and operations were expanded.
More
 


Sales Growth Expert: "Listen like a child" - Listen aggressively              

By Bob Janet                                                         Southern Jewelry News      .                          

 

Mark Twain is reputed to have said: "The difference between a word and the right word is like the difference between lightning and a lightning bug." And it was Mr. Twain's words that triggered my own observation about listening, which is as follows: The difference between listening and effective listening is like the difference of a tree falling in an empty forest and you being there to hear it come crashing down.>>> 

 


Benefits of Product Knowledge                   

By Shari Waters                      About.com Guide                  Sep 16, 2011                                

 

If your customer base is predominately male, and you're female, you may feel you have to spend extra time getting to know and understand the products you sell. These aren't items you would normally be familiar with and in order to gain the respect and trust of the shopper, you must know what you're talking about because the benefits of product knowledge can translate into more sales. Do you sell products you don't understand? Do you believe in what you sell? >>>  


Stores still register most engagement ring sales                   

Internet Retailer                                                            Sep 20, 2011               

 

When it comes to buying engagement rings, stores still rule. Fewer than one out of 10 grooms, or about 9%, purchased engagement rings from an online retailer in the past year, says a 2011 survey from TheKnot.com and WeddingChannel.com. 39% of buyers obtained at least components of the ring from a local or independent jeweler, while 35% purchased at least part of the ring from a national jewelry chain. >>> 


Six Types of Jewelry Shoppers

By Tim Malone                                           JCK                                Sep 16, 2011

 

Selling jewelry should be like a great Broadway play. There should be lots of emotion and involvement and most of all . . . drama! Knowing how to evaluate shoppers to understand how best to serve different types of jewelry customers is critical. Here are six distinctive jewelry shopper types for jewelry sales professionals to be aware of and cater to. >>>  


Need more traffic to your website?
Need more traffic to your website?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
Download a free brochure, please Click here  

   

    

call us at 800-373-4373


Holiday Emails You Can -- & Should -- Plan Now     

Jewelers of America                                                                        Sep 12, 2011                                                      

It's hard to believe the holiday sales season is almost upon us. And yet, before we know it our inboxes will be full with emails offering exclusive coupons and sales from big-box and chain retailers to motivate holiday spending. As independent jewelers, you should prepare your holiday messages in advance to differentiate your small business from the competition -- and stand out from the clutter of pre-holiday offers. >>> 


Conducting A Background Check: 5 Things You Need To Know  

By Geoff Williams                             The Huffington Post                                 Sep 15, 2011

 

If you think it isn't necessary
to conduct a background check on an employee, consider what might happen to your business if you hire the wrong person. You could wind up with an employee who steals from you, your other employees or your customers. The wrong employee may turn out to be violent, and, if you didn't do your due diligence, you could be sued for negligent hiring. >>> 

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