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|  In just 1 week it will officially be Summer.... schools out, kids are home, vacation, relaxation.... Sounds great, but if your not careful you be heading into the holiday season with your same old website and your same old approach to online marketing... and if your not careful you just might loose another year and fall further behind the rest of the pack.
Summer is the perfect time to re-do your website. It's the perfect time to make plans to change the same old way you've been doing business. We helped hundreds of jewelers redo and learn to manage their own website -- and we make the process easy and straightforward. Now that GemFind has launched our new virtual inventory tools, a new website can really make a difference in your bottom line by pushing more sales into the store and by giving your salespeople the ultimate virtual catalog to search when you don't have what they want in the showcase. Give us a call to schedule a free demo... it will be the best decision you make for your business this Summer.. GemFind:: 1.800.373.4373 |
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Senate votes against delaying 'swipe' fee reform
National Jeweler June 10, 2011  In what can be considered a victory for small business owners, an amendment designed to delay reductions to debit card "swipe" fees failed to pass the Senate on Wednesday. The measure, known as the Tester-Corker amendment, because it was introduced by Sens. Jon Tester (D-Mont.) and Bob Corker (R-Tenn.), needed 60 votes to pass. >>> |
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| Battery Legislation Could Impact Watch Business By Rob Bates JCK June 13, 2011  Industry groups are hoping to postpone three states' ban on mercury-added button-cell batteries, which have been used in watches. Maine, Rhode Island, and Connecticut have all enacted legislation that would bar mercury-added batteries effective July 1, 2011. >>> |
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Internet Sales Tax Could Change Consumer Habits
By JCK Staff JCK June 10, 2011
 The Compete survey found that if Internet companies collected sales tax, some 10.6 percent of consumers would spend more in stores, and 4.2 percent would shift all their spending offline. Another 10.8 percent said they would spend more offline and at online retailers with stores who currently have to pay sales tax, while 10 percent said they would shift all online spending to online retailers with stores. >>> |
| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website. http://www.ringbuilder.com  One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
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It's Back to Boom Times for Online Advertising
By Erika Morphy E-Commerce Times June 09, 2011
 Spending on online advertising is expected to jump 20.2 percent over last year's spending, according to new figures from eMarketer. If this category of ad spend does indeed reach US$31.3 billion, as the company has projected, it will return to pre-recession growth levels and be accompanied by steady increases for the next four years. >>>
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Auction Action: Diamond and Gemstone "Tutti-Frutti" Bracelet Sets Record
By Stonechicky Israel Diamond Portal Blog June 13, 2011
 Last week's Christie's Important Jewels Sale in London lived up to its name! An Art Deco-era Tutti Frutti bracelet by Cartier sold for $1.88 million - a world record for a Tutti Frutti bracelet at auction.The historic Rosebery pearl and diamond tiara sold for $1.9 million, while the Rosebery pearl and diamond bracelet fetched over $947,000. >>>
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For over two centuries, the Asch and Grossbardt families have had a meaningful presence in the fine jewelry industry. Today, the Asch/Grossbardt company is world renowned as the premier manufacturer of fine inlaid jewelry. Often referred to as "collectors' jewelry," each Asch/Grossbardt piece is not only a distinctive adornment, but also a wonderful representation of a lost art, featuring breath-taking color and meticulous craftsmanship. more
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Requests for discounts By Brad Huisken Southern Jewelry News
 How should I handle a customer's request for a discount? A great question, but in order to answer it properly it is important to know whether your company allows discounting. Therefore, I will answer the question both ways, if you work in a store where you are not allowed to discount, and if you are working in a store where discounting is allowed. >>>
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Thriving in New World of Marketing By Bill Nussey silverpop. com  Back in the day of the mom-and-pop store, you could enter a business and the owner would instantly know who you were and what you liked. Walk into a butcher shop and they'd ask you if you wanted your usual cut of meat. Go to the shoe store and they'd show you a few variations of your favorite style. Visit the local sandwich shop and they knew your typical order down to the smallest detail. >>>
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The pricetag: Offer or negotiation? By Suzan Flamm National Jeweler June 13, 2011
 Among the many challenges facing the jewelry industry are the daily fluctuations in the already high cost of precious metals. As jewelers try to keep up with a changing metals market, establishing the right product price is understandably difficult. Adding to the complexity, the right price on one day might be the entirely wrong one on the next.>>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beauti
ful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
call us at 800-373-4373
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Top Components of a More Effective Customer Testimonial
By Shannon Belew About.com Guide
 A glowing reference from a former client is a great marketing tool for your consulting business. However, not all customer testimonials are created equally. Some clients are naturally more experienced at writing a good, solid referral. Others may know what they want to say, but aren't sure how to best format the words on paper. >>>
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tyle="text-align: left; font-family: Trebuchet MS, Verdana, Helvetica, sans-serif; color: #999977; font-size: 14pt" align="left"> Six retail trends for 2011 By Andrea Woroch National Jeweler June 13. 2011
 Despite the sluggish economy, e-commerce reported record sales last year with an anticipated double-digit growth in 2011. Fueled by new technology and an evolving social-media shopping sphere, commerce is almost unrecognizable to the common consumer. >>>
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