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What's New?
It's 3 weeks until Mothers Day and before you know school will be out and it will be Father's Day and Graduation time. Promotional opportunities happen all year round. If your still waiting to revamp your website, wait no more. If you've been on the fence about incorporating a virtual diamond inventory or our Ring Builder ® module, wait no more. This is the perfect time of year to make the jump into the online world... use the summer months to perfect your website and social media integration... We can help train you or your staff how to manage your website content and product mix in as little as 1 hour/week. From the hundreds of websites that we have constructed for independent retail jewelers we know a couple of facts. Fact #1 - you are probably getting between 300 and 1500 consumers coming to your current static "billboard" website every month. These are your existing customer and they are going to it like yesterday's consumer went to the yellow pages. Fact #2 - If your website does not look attractive and they do not find what they want, they will be looking at the website of your competitor, and there is little chance of them coming in to your store. Fact #3 - when you show a virtual inventory, either diamonds or jewelry, your customers start asking you about it, they ask to see items in the store and they start to bargain with you over the phone on diamond prices. Your customers will not buy much online from you (until you start promoting beyond your local geography), but they will immediately start to enquire both on the phone and in the store about what they see on your site. Fact #4 - a GemFind Website integrated with virtual inventories is guaranteed to jump start your business. And the more you get involved with it the stronger your positioning will be for the future. Fact # 5 - if you don't get into this game, you going to fall further behind the eight ball-the world is going online and this includes today's bridal consumer more than any other consumer. The good news is that we are experts in the process of getting you online. Call us at 800-373-4373 - for a free consultation. Meet us at the AGS Conclave next week and let us show you our newest online tools...
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30-carat diamond tops Sotheby's spring auction
National Jeweler April 11, 2011  Sotheby's "Magnificent Jewels" auction here realized $39.4 million, the highest total ever realized by the auction house for a spring jewelry sale, Sotheby's announced last week. Held April 14, the auction sold 84 percent by lot and 93 percent by value. The top lot was a 30-carat emerald-cut, D color diamond, purchased by Essex Global trading for $3.4 million. >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website. http://www.ringbuilder.com 
One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more... Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
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Gold Sets New Record By Jeff Miller Diamond.net April 18, 2011
 RAPAPORT... Update: Gold started the work week with a bang and new record in early morning trading out of New York. Spot gold hit $1,498.20oz. before markets opened. Gold is up 5% in the past month and up 31% year on year. Silver was trading higher by 5-cents at $43.10oz. and platinum was down $8 to $1,781oz. >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
call us at
800-373-4373
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Auction Action: Pink Diamond Fails to Find a Home
By Stonechicky The Israeli Diamond Industry Blog April 14, 2011
Could it be? Are pink diamonds losing their luster? The Israel Diamond Portal has published story after story about pink diamonds commanding staggering record prices at auction - the Graff Pink, the Perfect Pink - and yet at a Christie's jewel auction in New York this week, a 10.09-carat cushion-cut diamond with a color grade of Fancy Vivid Purplish Pink set in a ring flanked by smaller white diamonds went unsold. >>>
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Internal Marketing Can Change Your Words
By Tim Malone JCK April 16, 2011
 The American Marketing Association defined internal marketing as "Marketing to employees of an organization to ensure that they are effectively carrying out desired programs and policies." Why should jewelry companies put effort into internal marketing? Because people matter! >>>
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Credit to the Diamond Industry
By Avi Krawitz Diamond.net April 14, 2011
 Credit must be given where it is due: the diamond industry has managed to increase its trade through 2010 and the first quarter of this year - at close to or beyond pre-downturn levels - working with less bank financing than before. This is the mark of a far healthier industry, albeit still with significant challenges.>>>
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Triple Threat: How to Master the 3 Key Elements of an Effective Email
By Bryan Brown www.silverpop.com
 In football lingo, a "triple threat" is a player who can run, pass and kick with equal skill. In entertainment, the term refers to an individual proficient in acting, singing and dancing. And in the world of marketing, it's reserved for those possibly perfect individuals who can write brilliant copy, design eye-catching layouts and increase ROI without breaking a sweat.>>>
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"Why use GemFind for your online marketing?"
 Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!" Walter Bauman Jewelers
For more information please click here or call 800 373 4373
www.gemfindwebdesign.com
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Marketing Ideas and Tips for Mother's Day
By Paul Holewa JCK April 14, 2011
 Fruchtman Marketing is an industry-dedicated marketing firm that helps retailers make the most of every jewelry gift-giving occasion throughout the year. Here are some Mother's Day marketing ideas from Angie Ash, the senior account executive at Fruchtman Marketing: >>>
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The White House unveils an online security roadmap
By Allison Enright internetretailer April 18, 2011  The White House last week outlined a strategy designed to make online transactions more secure for businesses and consumers. The National Strategy for Trusted Identities in Cyberspace, or NSTIC, calls for the private sector to work with the federal government to develop technologies that will help to make consumers' identities more secure online. >>>
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Sell platinum by understanding and believing
National Jeweler April 13, 2011
 Any jeweler who isn't sure how to sell platinum or just needs to polish up their skills could learn a great deal from Terry Sisco, including some cool facts about platinum that they might not have heard before.Those facts create a sweet spot for selling platinum that allows knowledgeable salespeople to net sale after sale, said Sisco, who is the president of ExSellerate and a training consultant for Platinum Guild International.>>>
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Become more competitive in a web-driven jewelry marketplace
- Complete site design and development
- Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
- Virtual Jewelry Link
- Ring builder integration
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Should You Pay Your Taxes With a Credit Card? By LaToya Irby About.com Guide
 Do you have an income tax bill this year? If you simply can't afford to pay your tax bill, you have a few options.You can pay the IRS late. The monthly late fee is 1% of the balance due, $10 on a $1,000 tax balance.You can set up a payment plan with the IRS for a one-time fee of up to $105 plus monthly interest.Or, you can pay by credit card. >>>
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