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| What's new?
It's now President's week, the kids are out of school, and the next holiday to look forward to is St. Patrick's Day in the middle of March. Since we all know St. Paddy's Day is not one of the bigger jewelry holidays, there's now plenty of time for retail jewelers to start focusing on their website. So here a quick top 10 recap of what every retail needs to know about being online:
1 - The average reta
il jeweler gets between 300 to 1200 visitors/month on his website each month from the local goodwill he has in his community.
2 - Most retail jeweler websites are "billboard" sites which do not show any jewelry or diamond product, so consumers are using it only to find phone numbers, directions and a general list of brands and services being offered.
3 - Retail jewelers should think about reallocating 15%
to 20% of their overall marketing budget to their online marketing channel each year, first building the online tools like a product rich website, and then moving to online marketing vehicles like e-blasts, SEO and social promotion.
4 - Specialized website applications and tools are now available like the GF Ring Builder, Diamond Link, and Jewelry Link which can be integrated into an existing or into a new e-commerce website to vertically integrate the virtual inventories from selected vendors directly and seamlessly into your website.
5 - Don't expect to have very many online transactions (that only happens after you spend a lot of online marketing dollars), rather use the new virtual catalog in store when you do not have something in the showcase.
6 - When you provide your customers an exciting new virtual catalogs they start calling you and walking into your store and start asking lots of really good sales related questions about the products they see.
7- GemFind provides a turn-key solution so all you really need to do is select the vendors, set markups, and learn how to look up product information within the admin interface.
8 - Always price loose diamond online the same way you price them in the store ... your customers will always negotiate with you... they already do that in the store - the online inventory helps make more sales because it shows your access to a large selection of diamonds.
9 - By joining the GF Network you have access to the virtual inventories of over 100 major jewelry designers, manufacturers, wholesalers and diamond dealers directly and seamlessly embedded in to your website.
10 - Understand the bigger picture of how your website is the foundation for all online marketing activities - GemFind can help guide you down this road.
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.
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Silver hits highest level in nearly 31 years
By The Associated Press Bloomberg Businessweek Feb.18, 2011
Silver prices are rising on expectations of stronger demand and the metal's appeal as a relatively safe investment in times of uncertainty. Silver prices hit their highest level in 31 years Friday before falling back to settle up 2.3 percent. Silver prices have climbed consistently since late January. >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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| By Rob Bates JCK Feb. 21, 2011
The gold and diamond sectors experienced sales and price increases in 2010, according to De Beers and the World Gold Council. De Beers' diamond prices rose 27 percent in 2010, the company announced in a financial report released Feb. 11. Worldwide diamond sales rose 8 percent in 2010, the company said, with U.S. sales jumping 7 percent, thanks to a "better than expected" U.S. holiday season. >>>
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Strategic Internet Marketing
By Randy Duermyer About.com Guide
How much of your marketing strategy should be handled online, which Internet marketing elements you use, and the importance you should give to your website, depends on the nature of your business, your budget, and, to some extent, your personal traits.
>>>
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| Online gift buying soars among the affluent
National Jeweler Feb. 17, 2011
Some retail stores may never get to greet their best customers, and it's not because the staff is too busy-it's because their customers are shopping online. A new Unity Marketing trend report, "The Affluent Consumer and How They Use the Internet, Social Media and Mobile Devices," questioned 1,237 affluent shoppers about their online shopping habits and found that buying gifts and gift ideas is the second most popular reason they turn to the Web. >>>
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| Strange Gemstone - "Blue Suicide"
By Stonechicky The Israeli Diamond Industry Feb. 17, 2011
Tanzanite forms the basis for the Pacifica Collection from Yael Designs, originally unveiled in spring 2010. The Pacifica Collection is inspired by the beauty of the Pacific Ocean and features large tanzanite stones of 3-22 carats set alongside smaller polished diamonds set in 18k recycled yellow and white gold - a classic eco-sessory. >>>
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"Why use GemFind for your online marketing?"
Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!"
Walter Bauman Jewelers
For more information please click here or call 800 373 4373
www.gemfindwebdesign.com
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| Why Searching for Jewelry on Google Uncovers Some Ugly Stuff
By Rob Bates JCK Feb. 17, 2011
Last week, The New York Times, in a fascinating article, charged that JCPenney had improved its rankings in search engines like Google by engaging in "black hat" Search Engine Optimization (SEO) tactics, such as having pages of spam links. In response, the company fired its SEO firm, and Penney's ranking was reduced on the search engine. But it got me thinking: What happens when popular jewelry terms are Googled? >>>
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| The Story Behind the Stone: Online and up to speed for jewelers
By Diana Jarrett SJN
Jewelers, designers and suppliers have made strides in understanding what's in it for them by utilizing the Internet to promote their brand and capture an over-scheduled and stressed consumer who says, "Time is the new luxury."
Just a few years ago, an online presence for jewelers seemed like a forward thinking option. >>>
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Become more competitive in a web-driven jewelry marketplace
- Complete site design and development
- Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
- Virtual Jewelry Link
- Ring builder integration
- Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373
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| Jewelry Customer Lifetime Value
By Tim Malone JCK Feb. 18, 2011
What is the customer lifetime value of each of your store's customers? Customer lifetime value is used to arrive at an economic appreciation of the relationship with each customer. This measurement is used to determine the total contribution to sales by each customer over a period of time ranging from their first purchase through their last purchase. >>>
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| Exclusive Sales Report: Valentine's Day
By Michelle Graff and Hannah Connorton National Jeweler Feb, 16, 2011
While bad weather battered some parts of the country and impeded in-store Valentine's Day sales, the majority of jewelers had nothing but love for the Feb. 14 holiday. Of course, heart-shaped pendants, including diamond-studded versions, were popular, as were diamond earrings and engagement rings.>>>
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| Ruby: Red Alert for trade
By Antoinette Matlins Southern Jewelry News
Antoinette Matlins is spearheading the efforts of the Accredited Gemologists Association (AGA) to alert the trade to a very serious crisis that's only now starting to rear its ugly head where the trade is concerned - especially for retailers, designers, bench jewelers and anyone buying rubies for stores. Below is the entry Matlins wrote for a Rio Grande blog that summarizes the problem. >>>
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