--- title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-02-22" description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-02-22" image: https://blog.gemfind.com/hubfs/Imported_Blog_Media/1538-1.jpg --- | | | --- | | ![](https://blog.gemfind.com/blog-test/Images/spacer.gif) | # GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2011-02-22 February 21, 2011 [Alex](https://blog.gemfind.com/blog-test/author/alex) [0 Comments](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2011-02-22#comments-listing) Share on: - [mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2011-02-22](mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2011-02-22) | | | --- | | b    Home      Why Gemfind       Services       Directory     News      Shows      Company Info      Contact                                                                                                                             GF Weekly Newsletter                                                                                                                          February 22, 2011   In This Issue Silver hits highest level in nearly 31 years Gold, Diamond Saw Sales and Price Gains in 2010 Strategic Internet Marketing Online gift buying soars among the...affluent Strange Gemstone - "Blue Suicide"... Why Searching for Jewelry on Google Uncovers Some Ugly Stuff. The Story Behind the Stone: Online and up to speed for jewelers Jewelry Customer Lifetime Value Exclusive Sales Report: Valentine's Day Ruby: Red Alert for trade   GF Services  Headline News Current News Diamond Search GF Diamond Link GF Ring Builder GF Jewelry link Website Design GF Access Gemfind.com Affiliation Jewelry Industry Jobs       Quick Links   IGI GIA AGTA KITCO Jewelers Security Industry Statistics Jewelers Vigilance         What's new?   It's now President's week, the kids are out of school, and the next holiday to look forward to is St. Patrick's Day in the middle of March.  Since we all know St. Paddy's Day is not one of the bigger jewelry holidays, there's now plenty of time for retail jewelers to start focusing on their website.  So here a quick top 10 recap of what every retail needs to know about being online:   1 - The average reta il jeweler gets between 300 to 1200 visitors/month on his website each month from the local goodwill he has in his community. 2 - Most retail jeweler websites are "billboard" sites which do not show any jewelry or diamond product, so consumers are using it only to find phone numbers, directions and a general list of brands and services being offered. 3 - Retail jewelers should think about reallocating 15%  to 20% of their overall marketing budget to their online marketing channel each year, first building the online tools like a product rich website, and then moving to online marketing vehicles like e-blasts, SEO and social promotion. 4 - Specialized website applications and tools are now available like the GF Ring Builder, Diamond Link, and Jewelry Link which can be integrated into an existing or into a new e-commerce website to vertically integrate the virtual inventories from selected vendors directly and seamlessly into your website. 5 - Don't expect to have very many online transactions (that only happens after you spend a lot of online marketing dollars), rather use the new virtual catalog in store when you do not have something in the showcase. 6 - When you provide your customers an exciting new virtual catalogs they start calling you and walking into your store and start asking lots of really good sales related questions about the products they see. 7- GemFind provides a turn-key solution so all you really need to do is select the vendors, set markups, and learn how to look up product information within the admin interface. 8 - Always price loose diamond online the same way you price them in the store ... your customers will always negotiate with you... they already do that in the store - the online inventory helps make more sales because it shows your access to a large selection of diamonds. 9 - By joining the GF Network you have access to the virtual inventories of over 100 major jewelry designers, manufacturers, wholesalers and diamond dealers directly and seamlessly embedded in to your website. 10 - Understand the bigger picture of how your website is the foundation for all online marketing activities - GemFind can help guide you down this road.   Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.          Silver hits highest level in nearly 31 years  By The Associated Press             Bloomberg Businessweek         Feb.18, 2011    Silver prices are rising on expectations of stronger demand and the metal's appeal as a relatively safe investment in times of uncertainty. Silver prices hit their highest level in 31 years Friday before falling back to settle up 2.3 percent. Silver prices have climbed consistently since late January. >>>                   Need more traffic to your website?  Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.  You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help... Download a free brochure, please Click here        call us at 800-373-4373 Gold, Diamond Saw Sales and Price Gains in 2010 By Rob Bates                                   JCK                            Feb. 21, 2011                The gold and diamond sectors experienced sales and price increases in 2010, according to De Beers and the World Gold Council. De Beers' diamond prices rose 27 percent in 2010, the company announced in a financial report released Feb. 11. Worldwide diamond sales rose 8 percent in 2010, the company said, with U.S. sales jumping 7 percent, thanks to a "better than expected" U.S. holiday season. >>>     Strategic Internet Marketing By Randy Duermyer                            About.com Guide    How much of your marketing strategy should be handled online, which Internet marketing elements you use, and the importance you should give to your website, depends on the nature of your business, your budget, and, to some extent, your personal traits. >>>     For more information, Please click here:      800-373-4373     Online gift buying soars among the affluent  National Jeweler                                                Feb. 17, 2011    Some retail stores may never get to greet their best customers, and it's not because the staff is too busy-it's because their customers are shopping online. A new Unity Marketing trend report, "The Affluent Consumer and How They Use the Internet, Social Media and Mobile Devices," questioned 1,237 affluent shoppers about their online shopping habits and found that buying gifts and gift ideas is the second most popular reason they turn to the Web. >>>   Strange Gemstone - "Blue Suicide"  By Stonechicky             The Israeli Diamond Industry                    Feb. 17, 2011                            Tanzanite forms the basis for the Pacifica Collection from Yael Designs, originally unveiled in spring 2010. The Pacifica Collection is inspired by the beauty of the Pacific Ocean and features large tanzanite stones of 3-22 carats set alongside smaller polished diamonds set in 18k recycled yellow and white gold - a classic eco-sessory. >>>   "Why use GemFind for your online marketing?"   Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able  the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!" Walter Bauman Jewelers For more information please click here or call 800 373 4373 www.gemfindwebdesign.com   Why Searching for Jewelry on Google Uncovers Some Ugly Stuff  By Rob Bates                            JCK                          Feb. 17, 2011                                             Last week, The New York Times, in a fascinating article, charged that JCPenney had improved its rankings in search engines like Google by engaging in "black hat" Search Engine Optimization (SEO) tactics, such as having pages of spam links. In response, the company fired its SEO firm, and Penney's ranking was reduced on the search engine. But it got me thinking: What happens when popular jewelry terms are Googled? >>>   The Story Behind the Stone: Online and up to speed for jewelers   By Diana Jarrett                                                    SJN   Jewelers, designers and suppliers have made strides in understanding what's in it for them by utilizing the Internet to promote their brand and capture an over-scheduled and stressed consumer who says, "Time is the new luxury."  Just a few years ago, an online presence for jewelers seemed like a forward thinking option. >>>   Become more competitive in a web-driven jewelry marketplace  - Complete site design and development   - Unlimited email addresses  - Unlimited traffic   - Diamond database marketing Tool,       over 60,000 diamonds linked  - Virtual Jewelry Link  - Ring builder integration  - Membership to GemFind.net         - Local consumer referrals    For more information please click here    or call us at 800-373-4373       Jewelry Customer Lifetime Value By Tim Malone                       JCK                      Feb. 18, 2011    What is the customer lifetime value of each of your store's customers? Customer lifetime value is used to arrive at an economic appreciation of the relationship with each customer.  This measurement is used to determine the total contribution to sales by each customer over a period of time ranging from their first purchase through their last purchase. >>>   Exclusive Sales Report: Valentine's Day By Michelle Graff and Hannah Connorton             National Jeweler              Feb, 16, 2011   While bad weather battered some parts of the country and impeded in-store Valentine's Day sales, the majority of jewelers had nothing but love for the Feb. 14 holiday. Of course, heart-shaped pendants, including diamond-studded versions, were popular, as were diamond earrings and engagement rings.>>>   Ruby: Red Alert for trade By Antoinette Matlins                              Southern Jewelry News                     Antoinette Matlins is spearheading the efforts of the Accredited Gemologists Association (AGA) to alert the trade to a very serious crisis that's only now starting to rear its ugly head where the trade is concerned - especially for  retailers, designers, bench jewelers and anyone buying rubies for stores. Below is the entry Matlins wrote for a Rio Grande blog that summarizes the problem. >>> You are receiving this email from GEMFIND.NET. We value your time and your privacy. It is not our intention to inundate you with information that you may not wish to receive.Our e-mailing list is compiled from our customer database,visitors to our web site who have asked to receive our e- newsletters, and respondents who supply e-mail addresses to various contests and promotions that we have run. To ensure that you continue to receive our e-newsletter, we recommend that you add renee@gemfind.net to your address book. To no longer receive our emails, click to unsubscribe. GEMFIND | | | ![](https://blog.gemfind.com/hubfs/Imported_Blog_Media/on-191.jsp) Share on: - [mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2011-02-22](mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2011-02-22) Tags: [2011](https://blog.gemfind.com/blog-test/tag/2011), [February](https://blog.gemfind.com/blog-test/tag/february-2011), [Uncategorized](https://blog.gemfind.com/blog-test/tag/uncategorized) #### Related Posts - [GemFind has announced it has reached a strategic partnership agreement with the leading industry point of sale provider, The Edge.](https://blog.gemfind.com/blog-test/gemfind-edge-partnership) October 31, 2017 - [GemFind Weekly Newsletter April 18th, 2017](https://blog.gemfind.com/blog-test/newsletter-4-18-17) April 18, 2017 - [Designer Peter Storm Jewelry Joins GemFind’s Social Product Network JewelCloud®](https://blog.gemfind.com/blog-test/designer-peter-storm-jewelry-joins-gemfinds-social-product-network-jewelcloud) February 23, 2016 ### Contact GemFind search... 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