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GF Weekly Newsletter
February 01, 2011
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| What's new?
The Winter Trade Shows are now in full swing. And from the people we are talking to... retailer jewelers are finally buying product. How great would it be for these same retailers to get a virtual inventory supplement with every stock purchase.... from loose diamonds to fine jewelry to silver to beads... You name it... a jeweler's website needs to reflect the brands and products he carries in-store.
In the first week of January, we launched our first 2011 initiative in this regard - our newest Ring Builder® sponsored by Unique Settings of New York and available for demonstration at www.ringbuilder.com.
Now that it's the first week of February, we are proud to launch our second 2011 initiative -- the Prestige Promenade Online Marketplace program which can be seen at www.prestigepromenade.com.This is the beta version of the program and we are now open and ready for business. And the best part of it is that the 67 exhibitors have collectively committed to fund a $1,000,000 co-op program to help offset the costs of bringing their virtual inventories into the website of retail jewelers connected to the GemFind network.
GemFind has it all... the best Ring Builder ® web app available to retailer jewelers and now the exclusive strategic partner of the Prestige Promenade group of exhibitors for delivering their virtual inventories. Could this be more of a "no brainer"?
Pick up the phone or email us at info@gemfind.net to set up an appointment with one of our highly trained website managers. Our affordable website services are the best long-term investment your marketing dollars can buy. Call us today at 800-373-4373!
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Edward Mirrell to Promote Jewelry at Super Bowl
By Lindsey Wojcik JCK Jan.31, 2011
Florida-based jewelry company Edward Mirell will promote its contemporary metals line during the Big Game Weekend's Suites in Dallas on Super Bowl weekend, Feb. 4-5. The Suites are a two-day gifting and hospitality event for athletes and celebrities in town for the highly anticipated NFL game between the Green Bay Packers and the Pittsburgh Steelers on Feb. 6. >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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Noted industry leaders to speak at ICA Congress
By: Diamond World News Service Jan.28, 2011
The agenda of the ICA Congress slated between April 30-May 4, 2011 in Rio de Janeiro, Brazil promises to host a number of distinguished personalities from the gem and jewellery industry to make presentations, as also an opportunity to interact with and experience the Brazilian gem and jewellery industry. The Congress is hosted by the International Colored Gemstone Association. >>>
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Gold demand slips in U.S., soars globally in 2010
National Jeweler Jan. 31, 2011
Gold demand fell slightly in the first nine months of the year in the United States, according to a newly issued report by the World Gold Council. Released last week, the WGC's Gold Investment Digest for the fourth quarter and full year 2010 notes that the value of gold jewelry imports declined 8 percent in September year-over-year, an indicator that jewelry retailers were trying to manage gold inventory levels tightly for the holiday season as prices rose toward the end of the year. >>>
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Why Strategic Store Closings are Good Business
Retail Jewelry Insights
Despite increased spending in the fourth quarter for luxury goods and fine jewelry, economic improvement and jewelry market growth remains uncertain in 2011. This issue of Retail Jewelry Insights ™ will focus on Strategic Store Closings as a method to increase jewelry company profitability, reduce costs, strengthen market share, and mitigate business risk in 2011.>>>
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Become more competitive in a web-driven jewelry marketplace
- Complete site design and development
- Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
- Virtual Jewelry Link
- Ring builder integration
- Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373
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| By Catherine Dayrit . National Jeweler Jan 26, 2011
Online retailing continued to increase significantly in importance for jewelers in 2010, according to National Jeweler's annual post-holiday sales survey. Two-thirds of respondents reported that the Internet is having an increasingly larger effect on fine jewelry retailing, while only 11 percent believe the effect is declining. >>>
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Super Bowl I, Green Bay Packers
By Carly Wickell, About.com Guide
It's the ultimate ring for a pro football player--a Super Bowl Championship Ring. Relatively few people ever own one of these collectible rings, which have become much more ornate since the Green Bay Packers were presented with the ring above after winning Super Bowl I in 1967.The NFL pays for 150 rings for the winning team, putting limits on what they'll spend per ring. If a team wants additional rings, it pays for them. >>>
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EXCLUSIVE SURVEY: 2010 retail jewelry sales
By Michelle Graff National Jeweler January 26, 2011
After two challenging years of decline, independent jewelry retailers scored solid revenue growth in 2010 with the year picking up most strongly during the holiday season, according to National Jeweler 's exclusive 2010 Year-End Survey.Of the 313 retailers who took the survey--mainly single-store independents with operations spread evenly across the country--- >>>
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Branding Reality
By Avi Krawitz diamonds.net Jan 27, 2011
Historically, the diamond industry has successfully walked a fine line between fantasy and reality. It could be argued that the genius of the De Beers 'Diamond is Forever' campaign was that it merged the two concepts.While the long-lasting physical nature of a diamond is certainly real, the idea that love will last forever, or is as durable as a diamond, represents the ultimate fantasy for any engaged or newly married couple. The diamond came to be a symbol of a fantasy that has every chance of becoming reality.>>>
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"Why use GemFind for your online marketing?"
Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!"
Walter Bauman Jewelers
For more information please click here or call 800 373 4373
www.gemfindwebdesign.com
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| Oh Lord, Won't You Buy Me Mercedes Benz Jewelry?
By Stonechicky THE ISRAELI DIAMOND INDUSTRY BLOG 31 January 2011
Cars and jewelry tend to appeal to different audiences, but occasionally a Google search for "gold" or "diamonds" will turn up an interesting fusion, such as these two interesting items that recently came to the attention of the Israel Diamond Portal blog. >>>
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| 10 Things Retailers Need to Know in 2011
By JCK Staff January 2011 issue of JCK Magazine
If the events of 2010 are any indication (gold madness, discount mania), prepare yourself. Changes in technology, pricing, and distribution-along with the havoc caused by the ever-changing economy-will require some incredibly innovative thinking. 1- paradox of Gold Printing the price of gold is a risky endeavor.>>>
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| Marketers plan to boost their e-mail marketing budgets
By Zam Stambor Internet Retailer Jan. 26, 2011
Consumers are bombarded with marketing messages nearly everywhere they turn-from social media to text messages to display advertising. That makes it increasingly difficult for marketers to make their messages resonate with potential customers, according to a new report. Despite the challenge, 60% of marketers plan to increase their e-mail spend 10% or more this year, >>>
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