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GF Weekly Newsletter October 26, 2010 |
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Don't Let Your Holiday E-Marketing Plans Run Off the Rails
By Neil M. Rosen E-Commerce Times Oct 23, 2010
 In the holiday selling season, the most frantic and exciting time of the year, it's a good time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right? Wrong.What we just described is a mistake that many e-marketers make, and it's never a good idea. You have an email strategy in place, and it works well. >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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The Other Gold Rush: Selling It
The Wall Street Journal Oct 23, 2010
 It is a lot easier to buy gold than to sell it-at least for a good price.
It isn't that there aren't plenty of opportunities to sell out there: Gold purchasers are swarming like mosquitoes after a summer shower. Local jewelers, coin shops and seemingly every other cable-television advertiser will buy your gold and maybe even your silver, too.>>>
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Build value in your business, profits will follow
By Andrea Hill National Jeweler October 25, 2010
 The terms "value," "value-add," "value proposition" and "value argument" are bandied about in the business press, but their meaning is often lost, which is unfortunate because value is the key to profits. The concepts presented below are simple, and may seem familiar, but they often get bumped aside by sexy, new initiatives or drowned out in the daily noise of running a business.>>>
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"Why use GemFind for your online marketing?"
 Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!"
Walter Bauman Jewelers
For more information please click here or call 800 373 4373
www.gemfindwebdesign.com
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More Consumers Want Jewelry This Christmas: Survey
By JCK Staff JCK Oct 25, 2010
 Jewelry is appearing on more consumer wish lists this year, according to the National Retail Federation's 2010 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch.The study found that 23 percent of people will ask for jewelry this year, a 10 percent jump from last year's 20.8 percent.
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How to Bring in Luxury Shoppers-And Keep Them Happy
By Rob Bates October 2010 iss
ue of JCK Magazine
 For a while, it seemed the "new normal" for the luxury market would resemble the old one. Upscale retailers like Nordstrom, Tiffany & Co., and Saks Fifth Avenue logged impressive sales jumps in the first half of 2010, reflecting pent-up demand that came spilling out when affluent consumers finally opened their wallets after two years of uncustomary frugality. But then...something changed. >>>
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"World's Best Couple" Will Win Rare $1 Million Diamond Ring
By Roe Kalb Israeli Diamond Industry Blog 21 October 2010
The winners of the "World's Best Couple" contest, a promotion organized by jeweler Michael Hill in which participating couples must complete a series of challenges, will win a 22-carat princess cut diamond engagement ring worth some $1 million. The ring was designed to fit personality Kim Kardashian, who had teamed up with the jewelry house to promote the contest and is modeling the ring at publicity events around the world.
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3 Tips for Choosing Customer-Friendly Fixtures
From Jerry Barczyk About. com Guide
 Win customers by using retail display systems that are customer friendly: in other words, harness the powerful psychology of shopping. People love to shop. In fact, a great number of people consider shopping a relaxing leisure activity or even their hobby, with Business Network (BNET) stating that 39 percent people in the United States "love to shop." >>>
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Become more competitive in a web-driven jewelry marketplace
 - Complete site design and development - Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
- Virtual Jewelry Link - Ring builder integration - Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373 |
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 Are you ready to take that big leap from small craft shows to a large, juried art show? The process seems overwhelming to many who are just starting out. The hundreds of applicants applying for the few spots can seem daunting. However, there are a number of steps that will make the process easier. It takes a lot of organization and also some money, but as "they" say, you must spend money to make money.>>>
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Pearl jewelry makes for a classic dilemma
By Michelle Graff National Jeweler Oct 21, 2010
 Pearl sales showed some improvement in 2010, but retailers still struggle to pique interest in the product, especially among younger shoppers, National Jeweler's latest Product Panel survey shows. A full 75 percent of respondents said their 2010 pearl sales were flat or up over last year.>>> |
Retailers Reveal What They Learned From the Recession
By Paul Holewa October 2010 issue of JCK Magazine
 The recession has broken many store owners of two retail habits that went from profit-killers to business-closers when the economy tanked two years ago: carrying too much inventory and poorly managing their cash flow. "I've seen jewelers hold on to inventory for three to five years," says David Peters, director of education for Jewelers of America.>>> |
TIP: Showcase Your Values This Holiday
Jewelers of America October 21, 2010
 Getting your business prepared for the holiday season is about more than carrying the right stock and successfully marketing it. In addition to being the season for selling, the holidays are also the time for greater scrutiny. That spotlight focuses on the best and worst examples of retail behavior, so you need to be sure that your business is strongly in the former camp. With that in mind, you and your staff should take the following steps to prepare for the season:>>> |
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