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How much should I spend on developing a new website?
This is a question we get asked all the time. I really feel spending money on a new website is relevant to how much you are willing to market it. You have to realize that your site is a representation of your company and that is the image you portray to customers that are not familiar with your brand.. Obviously, internet and your site should be a vehicle to bring traffic to your store. So by not having a professional site, you will lose the potential customer that had the intention of coming to the store and by having a nice and functioning website, you will encourage the new customers to come and check out what you have to offer. GemFind has been developing website with various marketing tools for the jewelry industry for over 10 years and we will be mor
e than happy to evaluate your existing site and offer free consultation to improve your online presence.
If you are interested to learn more, please contact us at 800-373-4373 or click here:
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| Report: Farrow disputes Campbell's testimony
By Catherine Dayrit National Jeweler
 The Hague, Netherlands-Another famous face took to the stand today in the war crimes trial of former Liberian dictator Charles Taylor, only to poke holes in the under-oath testimony given by supermodel Naomi Campbell last week. According to a report from ABC News, actress Mia Farrow testified before an international criminal tribunal in The Hague, Netherlands, that Campbell's claim that she didn't know a gift of alleged "blood diamonds" came from Taylor was false. >>> |
Become more competitive in a web-driven jewelry marketplace
Package I
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Complete design and development
Up to 7 pages of informational site
Complete hosting and maintenance
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Skyrocketing Price of Gold Puts Personal Jewelry Collections at Risk
marketwatch.com Aug. 9, 2010
PHILADELPHIA, Aug 09, 2010 (BUSINESS WIRE) -- ACE Private Risk Services(R), part of the ACE Group, today released a white paper revealing that many affluent consumers lack adequate insurance coverage for their jewelry because they haven't considered the impact of the decade-long rise in the prices of gold, platinum, and silver. These findings are presented in a white paper titled: "Does Your Valuables Coverage Meet the Gold Standard?" To access the paper, please visit: www.aceprivateriskservices.com. >>>
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Increase sales in 2010
Sell More Through Virtual Inventory
1. Manufacturers and Diamond Dealers upload their merchandise to GemFind.net
2. Retail Jewelers will select from the Manufacturer's or Diamond Dealer's inventory and markup the merchandise...
3. Retail Jewelers will link to GemFind's search engine and showcase their selected Virtual Inventory on their own websites...
4. Consumers visit websites and purchase the Retail Jeweler's Virtual Inventory.
Virtual Inventory gives:
1. Manufacturers and Diamond Dealers the opportunity to sell more to Retailers....
2. Retail Jewelers the ability to sell something they don't have in their stores...
3. Consumers the ability to view the merchandise at a local je
weler or to buy online...
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| Data: Retailers have a sweet spot for silver
By Michelle Graff National Jeweler Aug. 03, 2010
The latest survey results only serve to confirm what most jewelers probably already know: Silver jewelry has been a hot seller amid the weak economy and high gold prices. For National Jeweler's latest product panel, 81 percent of respondents reported that their silver jewelry sales have trended upwards over the past three years, and an incredible 90 percent said that their stock of silver jewelry (in dollar terms) is headed in the same direction. >>>
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Patricia Neal Jewelry
BY Carly Wickell, About.com Guide July 22,2010
Eighty-four year old Patricia Neal died on Sunday, August 8th. Her film and stage career spanned six decades, and she appeared in numerous films that are regarded as classics. Neal won many awards during her career, including a 1963 Oscar for her role in Hud, with Paul Newman. In 1946, Ms. Neal won a Tony Award for her performance in Another Part of the Forest.>>>
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Become more competitive in a web-driven jewelry marketplace
- Complete site design and development - Up to 20 pages - Unlimited email addresses - Unlimited traffic
- Diamond database marketing Tool,
over 50,000 diamonds linked
- Virtual Jewelry Link - Ring builder integration - Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373
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G&G: Tanzanite, other gems set with colored glue
National Jeweler Aug 6, 2010
Carlsbad, Calif-The latest edition of G&G's eBrief contains several items of interest to those on the lookout for colored gemstone treatments: One is the discovery of tanzanite and other gems set with colored adhesive to darken their color, and another is the revelation that a ruby set in a piece of antique jewelry was actually filled with lead glass, a relatively new treatment.>>>
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With This Ring...
By Martha C. White This story appears in the August 2010 issue of JCK Magazine.
The so-called Great Recession touched all facets of the industry, and the bridal category was no exception. Now, retailers and designers are taking stock of the new economic realities and the shift in style ushered in by a prolonged economic downturn. "The biggest problem today is engaging the consumer to come into the store," says Phyllis Bergman, president of Englewood, N.J.-based Mercury Ring Corp. >>>
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| Become more competitive in a web-driven jewelry marketplace
Package III
Complete design and development
Unlimited email addresses
Diamond database marketing Tool, over 50,000 diamonds linked
Complete ecommerce capabilities
GemFind.com affiliation and listing
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Inside the battle for Zimbabwe's blood diamonds
By Fred Bridgland Herald Scotland &nb
sp; Aug. 08, 2010
However arrogant the conduct of British supermodel Naomi Campbell last week at the war crimes trial of former Liberian dictator Charles Taylor - and however it showed the media to be mesmerised repugnantly by sensation and the cult of celebrity - she unconsciously focused attention back on the murky underworld of the trade in "blood diamonds". >>>
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Branding Diamonds
By Avi Krawitz National Jeweler 08/05/10
"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless," Stephen King, WPP Group, London. Reports from the World Diamond Council meeting recently held in St. Petersburg heralded the end of the International Diamond Board (IDB) initiative to develop generic marketing for the industry, almost a year to the day that it was established.>>>
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How to Build Customer Loyalty
By Shari Waters, About.com Guide
According to the Pareto Principle, 80% of our sales come from 20% of our customers. This means to keep customers returning, we need to help them remain loyal to our stores. Satisfy the Customer The easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer Sometimes this is easier in theory than in practice. Customers come in all personalities and with different objectives. Some people are even impossible to please.
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| The Diamond Serial Numbers Game By Roe Kalb Israeli Diamond Institute Blog 5 August 2010
A diamond may not be what it appears to be, or at least not belong to whom it appears to belong to. Serial numbers work in identifying electronics and cars - why not diamonds? Well, historically speaking, there was no way of getting a serial number onto a diamond without damaging it. But lasers have changed everything! >>> |
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