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GFeNews is a weekly e-mail newsletter featuring current industry news, marketing tips, selling tips, and time saving ideas. We review all the industry news sources, so you don't have to, and bring the highlights to you. We know that you are busy, so we will work hard to make sure reading this newsletter is educational and entertaining. We want it to be worth your time and something you look forward to.We highly appreciate comments, critics, proposals and ideas which help GFeNews to serve the jewelry industry members better.
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| Website Development & Online Marketing Increase sales through better promotion. Let GemFind put your business online the right way. Have an existing website? Let GemFind help you promote it to the world. |
Report: Global consumer confidence rebounding
National Jeweler December 7,2009
 Global consumers are increasingly feeling confident about the state of the economy and their own finances, and while Asia has spearheaded that rebound, signs are pointing to improved consumer behavior in other parts of the world.According to the latest edition of the Nielsen Economic Current, volume and value sales reached their highest point since the monthly survey was launched in January 2009.>>>
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A Diamond in the Rough on the Job Hunt
By Dan Springer foxnews.com December 7,2009
 After a terrible 2008, the diamond industry is anticipating only a slightly better 2009. More than 1,000 jewelry stores have closed since the recession began. Bankruptcies are up 60% in the first nine months of this year. Prices of diamonds have come down 15%-20%. But there is a bright spot in this otherwise struggling industry. >>>
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| Semi-Cut Diamonds Do Not Fall Outside Scope of KP
JCK Online December 4, 2009
 The Kimberley Process Certification Scheme Secretariat-Nambia released a statement earlier this week refuting media claims that the KP could be circumvented by cutting and polishing a single facet to rough diamonds. >>> |
Making Heads Turn With Designs!
By miwamoto Article Marketing December 5, 2009
As Harry Winston says so candidly, 'People will stare. Make it worth their while', holds true for lovers of designer jewelry. Possessing even one exquisite piece of designer jewelry can give most women quite a high! Collectors and ardent fans of designer jewelry would really agree with this statement. Jewelry would always remain dear to most women but owning designer jewelry is a cherished dream for many. >>>
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| Hong Kong's Most Expensive Diamond Sells For $10.8 Million By Roe Kalb Israeli Diamond Institute December 5,2009
With the holiday season approaching it seems that it isn't only jewelry sales that are picking up in world markets, but also those of large and unique diamonds. Earlier this week we reported that Petra Diamonds sold a 68 carat white Cullinan diamond for $6.28 million, and now it's Hong Kong's turn to sell a spectacular color diamond ring for $10.8 million. >>>
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GIA Museum Showcasing "Best in Platinum"
JCK Online, December 4, 2009
The Gemological Institute of America Museum's new and exclusive exhibit, "Best in Platinum," showcases 17 award-winning pieces selected from a variety of platinum jewelry collections. The exhibit was assembled by Platinum Guild International, and is being shown together for the first time in the U.S.>>>
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| How much hope is there for the holiday?
By Mark Dolliver National jeweler December 4, 2009
If the pace of holiday shopping has been lackluster thus far, perhaps it's because consumers have been so busy answering pollsters' questions about how they'll spend this year. Anyhow, the past month of polling gives lots of detail on how people feel about spending this holiday season, and it hints at how they'll behave once we bid good riddance to 2009 and head into 2010. >>>
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Creating Attractive Displays
By Shari Waters About.com
Creating an attractive product display can draw the customer in, promote a slow-moving item, announce a sale, or welcome a season. If your store front is fortunate enough to feature one or more windows, then you have one of the most proven (and least expensive) forms of advertising at your disposal.>>>
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| Guide to Pricing Your Products or Services Properly
By Constance Gustke Business.com
Both art and science, pricing is the fuel that drives your business. Pricing is used to calculate financial projections, as well as profit and loss. And it's also your ultimate sales tool. Prices that are too high or too low can spell death for your business. Yet there is no magic method for arriving at your optimal sticker price. It's usually a matter of weighing key business factors. Here are the ones to consider before pricing a product or service: >>>
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Promotions You Can Use This Christmas Season
By Vera Raposo Small Business Branding December 3,2009
Did you realize that Christmas is almost here... just walk to your local mall and everything is a buzz. Recently my husband and I had to make a trip to the mall to get some items the kids needed for school, I was surprised to see Walmart open for 24 hours already! I thought they were only doing that the last week before Christmas, but as you can guess they probably make a ton more money when they open that much.>>>
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| Understand the New Luxury Mindset
Jewelers Of America
Tips to Thrive December 2, 2009
As we wrote in "The New Luxury Mindset, Part 1," consumers' attitudes are expected to change considerably toward luxury post-recession. Unity Marketing's white paper on "The New Math of Luxury Pricing" points out that luxury consumers are still willing to pay higher prices, but they have to believe they are getting real value from their purchase. >>> |
Sell Comfort
By Tim Malone JCKonline.com Dec. 05,2009
 I am always amazed how the word comfort is missing from so many jewelry advertisements and sales presentations. Try any other fashion or accessory item and the odds are pretty good that the word comfort is going to come up. >>> |
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