GF Weekly Newsletter
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What's New?
Complete website for only $995*!!!
If you have been waiting for the best opportunity to have a website or enhance your existing one, the time is now...
For a limited time, GemFind offers a complete turnkey informational website, for only $995. You will get unlimited traffic along with submission to search engines once the site has been developed. We also offer more complex and e-commerce websites at a reduced cost. Call us today at 800-373-4373 or send us an email at info@gemfind.net for more detail.
*Limited Time Offer
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ong>AGTA lab's closure leaves void for colored stones
By Michelle Graff National Jewelers 9/28/2009
 The American Gem Trade Association Gemological Testing Center (AGTA GTC) took many industry members off guard when it swiftly shuttered its doors this summer after 11 years in business. As recently as February, AGTA Chief Executive Officer Doug Hucker told National Jeweler that the New York-based colored-gemstone laboratory had budgeted for the downturn and wasn't anticipating layoffs. >>>
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Looking for affordable assistance with marketing, brochure and website copy writing or public relations?
RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at
http://www.romanopr.com
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GIA Takes Strong Action with Counterfeit Reports
JCK Online September 24, 2009
The Gemological Institute of America was recently notified of three counterfeit grading reports that accompanied diamonds weighing 3.00 cts., 4.08 cts., and 5.01 cts., sold to a client in Johannesburg, South Africa. After further investigation, it was found that not only were the reports fraudulent, but at least one of the accompanying diamonds was also high pressure/high temperature treated. Follow-up testing is being done for the other two diamonds. >>>
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A sea change for coral?
By Teresa Novellino National Jeweler September 23, 09
 New York--At Tiffany and Co., the windows are an underwater wonderland of jewels, a cool diversion for passersby on Manhattan's Fifth Avenue wilting in the 90-degree heat on a recent afternoon. What's unusual about the "Under the Sea" display at Tiffany's flagship is not the real estate devoted to what is for sale, but the space used to explain what isn't: coral jewelry. >>>
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Forget the headlines: Try common-sense marketing
By Ellen Fruchtman National Jeweler September 24. 2009
 In one week, I've read the following tidbits in the news: Consumer spending is up...Consumer spending is down...The global recession is receding...The Fed says the economy will get worse in 2009...We can expect a slow exit from the recession...Investors are increasingly wary...Many economists expect the national economy to return to growth later in 2009...Job worries temper any economic optimism...Spending will be moderate yet restrained, but it's starting to happen.... >>>
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Need a website or more effective online presence?
Have a website and need more traffic?
Need to make your current site more interactive?
Then contact us today and receive your
FREE Website Optimization Analysis Report!
Get Your Free Report
Or call us: 800-373-4373
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 Throughout the recession, bridal has held up as the backbone of diamond jewelry sales. But that doesn't mean retailers can abandon diamond earrings, pendants and bracelets--even if the price points are lower.
What works
Non-bridal diamond jewelry sales make up 40 percent or less of total diamond sales for the majority (70 percent) of National Jeweler's product panelists. >>>
To sell diamond jewelry, mind your price points
By Michelle Graff National Jeweler September 25. 2009
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Hot New Diamond Jewelry And Swiss Watch Trends
Rolex24houres September 25, 2009
height="82" border="0" width="79" src="http://origin.ih.constantcontact.com/fs035/1011296390367/img/798.jpg?a=1102731121792" align="left">The jewelry industry is very creative in the past two years and the creativity that comes an amazing variety of jewelry designs. Technology has also advanced and complicated it is not possible not made. Finally, the manufacturing costs have declined and now you can choose from an impressive collection of jewelry styles while spending much less than in previous years. Read more and you will learn what is ahead of the pack. Add-A-Bead Charm Bracelets. >>>
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Motivate Employees With Incentive Programs
Jewelers of America Tips to Thrive September 25, 2009
 The success of your business depends largely on how well you motivate your employees to perform. Motivation is the key to creating an environment where each and every employee strives for optimal performance. Your real challenge is ensuring that the incentive programs you use are flexible enough to be appealing to everyone on your staff. >>>
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JOIN GEMFIND TODAY
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Guide to Finding an Accountant or CPA
By Irwin Speizer Business.com
 When picking an accountant for your business, choose wisely because you'll be sharing some of the most sensitive and intimate details of your business with this person. You'll be relying on your accountant to help you keep your finances in order, your books balanced and your taxes filed properly and on time. Finding the right financial professional for your business is a task that you should approach seriously...>>>
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 GemFind
Jewelry Online Tool Kit
<
a href="http://rs6.net/tn.jsp?et=1102731121792&s=26424&e=001BkNJsUI05ujS9vY4n0ST90t1UBVGYPjheDJOojtO_lT7ZRw7tT_teDD0d5WWrKzeJeWGV6SY3ftXXOeZb25FietpMnj_glQidLFLqkm5_P_ZtNIih6xcOQ==" target="_blank">Ring Builder TM
Let your customers design their own rings
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Sell The Customer In Front Of You!
 The most important customer is the one standing in front of you at any given time. There are going to be those customers who will just interrupt what you are doing and start to ask you questions as if they are the only customers in the store. We understand as professional salespeople that every customer is important and we want to sell to all of them. >>>
By JBrad Huisken Expert Business.Source Sept. 25.2009
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50 Marketing Ideas for Retailers
By Shari Waters About.com
 Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.>>>
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