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JCK Special Report: New Realities in the Diamond World
Jennifer Heebner, Senior Editor &nb
sp; September 11, 2009
JCK attended The Annual Rapaport International Diamond Conference 2009 yesterday in New York, an event that provided a forum for international industry leaders and attendees to discuss and debate opportunities in the global diamond market. >>>
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Looking for affordable assistance with marketing, brochure and website copy writing or public relations?
RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at
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Jewelers, Don't Overlook the Importance of Lower Price Points
Many retail jewelers and jewelry suppliers overlook the sales opportunity that merchandise at an accessible retail price point offers. Instead, they dream of selling that special $20,000 ring or some other exceptional piece of fine jewelry. However, that's not where the action is. >>> By Ken Gassman IDEX Online Research September 10, 09
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Rapaport Diamond Conference Looks to the Future
By Margo Deangelo Diamond.net September 11, 2009
"Your future success is going to depend on your ability to think," stated Martin Rapaport, chairman of the Rapaport Group, at the opening of the annual Rapaport International Diamond Conference (IDC), which took place on September 10, 2009 in New York City. Grouped by topic, speakers from around the globe gave presentations on every aspect of the industry, including take-home advice. >>>
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Study: Today's Internet jewelry consumer
National Jeweler September 11, 2009
JCOC offers tips on how to capture four online shopping groups
Paso Robles, Calif.--MVI Marketing Ltd.'s consumer-research division, the Jewelry Consumer Opinion Council, has published a white paper defining the four faces of today's Internet jewelry consumer, as well as the opportunities jewelry retailers, brands and e-commerce Web sites have with each of these consumer types.>>>
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Pity the traditional jeweler who must discount his traditional jewelry to stay alive.I don't discount to survive. I give affordable alternatives. I am the bargain hunter's dream come true. How? I have learned how to be a non-traditional jeweler who can sell traditional jewelry by re-inventing it. Others give the old for less. I give the new for less. It's easy to do. Let me show you my method: >>>
Mission Possible: Slashing Prices with No Loss in Markup or Margins
By Lisa Brooks-Pike colored -Stone
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Little Known Facts About Cubic Zirconia
By Anders Eriksson xgent.com September 11, 2009
Cubic zirconia is a man made gemstone resembling a diamond used in jewelry settings. German mineralogists discovered cubic zirconia in its natural setting in the early nineteen hundreds, but has not been found since. It was originally created to use a refractory material, which is impervious to heat and chemical damage.>>>
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History of Diamonds - United Kingdom
By Roe Kalb Israeli Diamond Institute Blog Sept 11,2009
&n
bsp;
Although the United Kingdom doesn't have any significant diamond mines in its own turf, the British have been very involved in the diamond business since the days of British Colonization. In the 1800s, the British established a colony on the southern edge of Africa. The purpose of this colony was mostly ideological and strategic, but things changed when diamonds were discovered in Kimberley in 1870. >>>
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Escalating Gold Prices Means Less Shine for All Jewelers, Especially Zale
By Nicholas White Gerson Lehrman Group September 08,2009
If jewelers didn't already have enough challenges, gold's assent to over $1,000/toz has to be the "proverbial" last straw many single store and small chain businesses. The size of America's fine jewelry market has been shrinking for about 20 months. Moreover, revised Commerce Department sales figures indicate that the jewelry market grew at a much slower rate over the last decade. >>> |
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Jewelry Online Tool Kit
Let your customers design their own rings
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Guide to Marketing with Promotional Product
Putting a giveaway product - such as pens, key chains, hats and thousands of other items - with your company's logo into the hands of your target market can be a powerful way to stay on their minds. A recent market research survey showed that while only half of the respondents could recall the name of an advertiser they had seen in a magazine advertisement, more than three-fourths could remember an advertiser that had given them a promotional product in the last 12 months. When used effectively, promotional products can:>>>
By Maggie Rauch BUSINESS.COM September 4, 2009
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Sapphire - The September Birthstone
By Carly Wickell, About.com
Sapphires are members of the corundum family of minerals. They exist in nearly every color except red, because red corundum is always called ruby. One of the hardest minerals, sapphires are durable gemstones that have been in demand since ancient times.
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