GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2009-09-15

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                                                                                                             September 15, 2009
In This Issue
New Realities in the Diamond World
Jewelers, Don't Overlook the Importance of Lower Price Points t>
Rapaport Diamond Conference...Looks to the Future
Study: Today's Internet jewelry consumer
Mission Possible: Slashing Prices with No Loss in Markup or Margins
Little Known Facts About Cubic Zirconia
History of Diamonds - United Kingdom
Escalating Gold Prices Means Less Shine for All Jewelers
Guide to Marketing with Promotional Product
Sapphire - The September Birthstone


 

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JCK Special Report: New Realities in the Diamond World 

Jennifer Heebner, Senior Editor           &nb
sp;             September 11, 2009 
 

JCK attended The Annual Rapaport International Diamond Conference 2009 yesterday in New York, an event that provided a forum for international industry leaders and attendees to discuss and debate opportunities in the global diamond market.>>>


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Jewelers, Don't Overlook the Importance of Lower Price Points
 

Many retail jewelers and jewelry suppliers overlook the sales opportunity that merchandise at an accessible retail price point offers. Instead, they dream of selling that special $20,000 ring or some other exceptional piece of fine jewelry. However, that's not where the action is. >>>

By Ken Gassman        IDEX Online Research          September 10, 09


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Rapaport Diamond Conference Looks to the Future 
By Margo Deangelo              Diamond.net           September 11, 2009    

 

"Your future success is going to depend on your ability to think," stated Martin Rapaport, chairman of the Rapaport Group, at the opening of the annual Rapaport International Diamond Conference (IDC), which took place on September 10, 2009 in New York City. Grouped by topic, speakers from around the globe gave presentations on every aspect of the industry, including take-home advice. >>>


Study: Today's Internet jewelry consumer

National Jeweler                          September 11, 2009  
JCOC offers tips on how to capture four online shopping groups

 

Paso Robles, Calif.--MVI Marketing Ltd.'s consumer-research division, the Jewelry Consumer Opinion Council, has published a white paper defining the four faces of today's Internet jewelry consumer, as well as the opportunities jewelry retailers, brands and e-commerce Web sites have with each of these consumer types.>>>


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Pity the traditional jeweler who must discount his traditional jewelry to stay alive.I don't discount to survive. I give affordable alternatives. I am the bargain hunter's dream come true. How? I have learned how to be a non-traditional jeweler who can sell traditional jewelry by re-inventing it. Others give the old for less. I give the new for less. It's easy to do. Let me show you my method: >>>

Mission Possible: Slashing Prices with No Loss in Markup or Margins
By Lisa Brooks-Pike                                  colored -Stone   
 


Little Known Facts About Cubic Zirconia 

By Anders Eriksson                 xgent.com        September 11, 2009 

Cubic zirconia is a man made gemstone resembling a diamond used in jewelry settings. German mineralogists discovered cubic zirconia in its natural setting in the early nineteen hundreds, but has not been found since. It was originally created to use a refractory material, which is impervious to heat and chemical damage.>>>



History of Diamonds - United Kingdom

By Roe Kalb           Israeli Diamond Institute Blog         Sept 11,2009 
         &n
bsp;   

Although the United Kingdom doesn't have any significant diamond mines in its own turf, the British have been very involved in the diamond business since the days of British Colonization. In the 1800s, the British established a colony on the southern edge of Africa. The purpose of this colony was mostly ideological and strategic, but things changed when diamonds were discovered in Kimberley in 1870.>>> 


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Escalating Gold Prices Means Less Shine for All Jewelers, Especially Zale 
By Nicholas White          Gerson Lehrman Group        September 08,2009

 

If jewelers didn't already have enough challenges, gold's assent to over $1,000/toz has to be the "proverbial" last straw many single store and small chain businesses. The size of America's fine jewelry market has been shrinking for about 20 months. Moreover, revised Commerce Department sales figures indicate that the jewelry market grew at a much slower rate over the last decade. >>>


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ize="2" face="Arial,Helvetica,sans-serif" style="color:#777777;font-family:Arial,Helvetica,sans-serif;font-size:10pt">
Guide to Marketing with Promotional Product

Putting a giveaway product - such as pens, key chains, hats and thousands of other items - with your company's logo into the hands of your target market can be a powerful way to stay on their minds. A recent market research survey showed that while only half of the respondents could recall the name of an advertiser they had seen in a magazine advertisement, more than three-fourths could remember an advertiser that had given them a promotional product in the last 12 months. When used effectively, promotional products can:>>> 

By Maggie Rauch            BUSINESS.COM      September 4, 2009  


Sapphire - The September Birthstone
By Carly Wickell,                   About.com
 

Sapphires are members of the corundum family of minerals. They exist in nearly every color except red, because red corundum is always called ruby. One of the hardest minerals, sapphires are durable gemstones that have been in demand since ancient times. >>>

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