GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2009-08-18

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                                                                                GF Weekly Newsletter

                                                                                                             August 18, 2009
In This Issue
New lead laws now in effect
New identity theft regs impact certain jewelers
Murdered gems expert's son speaks
Graff Diamond Heist...Pulled off Following Previous Attempt
Can social networking boost your bottom line?...
Fill Your Online Shopping Cart
A Cure for the Fluorescence Blues
London's Latest Sting: Innovative Jewelry Stealing Techniques
How to Discount (If You Insist)
E-Commerce With an Accent on Luxury


 

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What's New?

We talk to many jewelers that don't have a website or need a major update on their existing one . They mostly
say we are waiting for economy to turn around. It may take a year or two before we all see some major change in economy. But the economy is not going to wait for you. This is the time to rebuild your company and try to look for ways to expand market share. The least expensive way would be to have an online presence which in today's market is a must for every business. If you don't have a website or your existing site needs revamping or you are not getting traffic, please contact us and let us show you what we can do for you.

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New lead laws now in effect

National Jeweler                          August 17,2009

 
New federal limits regarding the amount of lead allowed in children's products, including jewelry, took effect on Friday, dropping from 600 parts per million (ppm) to 300 ppm, Manufacturing Jewelers and Suppliers of America (MJSA) noted in a media release. >>>


GemFind.com Affiliation™
Increase your business through our network.
 

GemFind's Affiliation Network allows jewelry wholesalers and retailers to sell, either their own merchandise or manufacturers' merchandise, through our BUY NOW or SEE IT FIRST network. Using our online diamond appraisal system, you can also verify the wholesale pricing for every diamond you buy and sell.

 
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New identity theft regs impact certain jewelers 

National Jeweler         August 14, 2009 

New York--The Jewelers Vigilance Committee (JVC) is reminding jewelry retailers that those who offer customers credit through in-house financing, branded credit card programs, layaway facilities or any other credit arrangements, must have an identity theft prevention program in place by Oct.1 >>>



Murdered gems expert's son speaks
BBC News                                    13 August 2009

 The son of a Scottish gemstone expert murdered by a mob in Kenya has told the BBC News website how he tried to fight off the attackers who ambushed them. Bruce Bridges, 30, witnessed the murder of his father Campbell Bridges, 71, by a gang armed with spears and machetes."They were screaming, 'We'
re going to kill you all,'" he said.
Mr Bridges also said he and his father had been receiving death threats for three years and accused the local police of "leaving them to die".
 >>>



Graff Diamond Heist Pulled off Following Previous Attempt

 By: Shir Deutch           Israeli Diamond Industry               August 16,2009 
             

According to images taken by the security surveillance cameras at luxury jeweler Graff Diamond Jewelry, a previous attempt to carry out the biggest jewel heist in Britain's history was made before it was pulled off about a week ago. >>>


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RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at http://www.romanopr.com


Can social networking boost your bottom line?
By Victoria Gomelsky          National Jeweler               August 14, 2009

At noon on Tuesday, April 21, Daniel Gordon, a fourth-generation jeweler in Oklahoma City, held a diamond giveaway drawing on behalf of Samuel Gordon Jewelers on Ustream.tv, a Web site that allows anyone with a camera and an Internet connection to broadcast live interactive video to a global audience of unlimited size.>>>


Tips to Thrive   August 14,2009

<
font size="4" face="Trebuchet MS,Verdana,Helvetica,sans-serif">Fill Your Online Shopping Cart
Jewelers of America       

 

When you venture into the online world, especially with e-commerce, your website's design and usability are pieces of the overall puzzle. Good security can be the glue that holds it all together. Consumers who shop on your site need to know that the trust and confidence they place in your brick-and-mortar experience hasn't been compromised online.>>>


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A Cure for the Fluorescence Blues

By Michael D. Cowing                Colored-Stone.Com  

 

Here's a horror story about fluorescent diamonds that illustrates the critical problem they pose to jewelers-and why it must be solved: A jeweler obtained two highly fluorescent top quality carat size diamonds for earrings, both graded D-GIA's top-of-the-totem color grade reserved for the most colorless stones.The customer was delighted, especially when she was informed and shown the blue-white nature of these diamonds in daylight.>>>


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London's Latest Sting: Innovative Jewelry Stealing Techniques.
By: Roe Kalb     The Israeli Diamond Industry Blog     August 14. 2009 

One more score to online jewelry retailers? Britain was astounded last Thursday after one of the nation's, biggest jewelry heists estimated in $65 million dollar, took place at the Graff jewelry store. Now, a week later, more details are beginning to unveil about the affair. >>>


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Jewelry Online Tool Kit
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How to Discount (If You Insist)
By Steve McKee      Business-Week.com    August 14th, 2009 
    
Discounting stinks. As a marketer whose job is to create preference and profitability for my clients, I don't like discounting. In fact, I hate it. I call it the D-word. It's distracting. It's demeaning. It's destructive and depressing. And yet I see companies do it all the time. >>>


E-Commerce With an Accent on Luxury
By James Gardner           E-Commerce Times                08/14/09 

Luxury brick-and-mortar retailers go to great lengths to welcome shoppers, give them close personal attention, and make each visit an experience rather than a mere transaction. Online retailers looking to offer the e-commerce version of luxury retail face certain physical limitations, but they also have unique opportunities in terms of site design and special services offered to visitors. >>>

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