GF Weekly Newsletter
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What's New?
We talk to many jewelers that don't have a website or need a major update on their existing one . They mostly say we are waiting for economy to turn around. It may take a year or two before we all see some major change in economy. But the economy is not going to wait for you. This is the time to rebuild your company and try to look for ways to expand market share. The least expensive way would be to have an online presence which in today's market is a must for every business. If you don't have a website or your existing site needs revamping or you are not getting traffic, please contact us and let us show you what we can do for you.
GemFind
Online marketing tools for the Jewelry industry
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&n bsp; Call 800-373-4373 Today
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New lead laws now in effect
National Jeweler August 17,2009
New federal limits regarding the amount of lead allowed in children's products, including jewelry, took effect on Friday, dropping from 600 parts per million (ppm) to 300 ppm, Manufacturing Jewelers and Suppliers of America (MJSA) noted in a media release.
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GemFind.com Affiliation™
Increase your business through our network.
GemFind's Affiliation Network allows jewelry wholesalers and retailers to sell, either their own merchandise or manufacturers' merchandise, through our BUY NOW or SEE IT FIRST network. Using our online diamond appraisal system, you can also verify the wholesale pricing for every diamond you buy and sell.
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New identity theft regs impact certain jewelers
National Jeweler August 14, 2009 New York--The Jewelers Vigilance Committee (JVC) is reminding jewelry retailers that those who offer customers credit through in-house financing, branded credit card programs, layaway facilities or any other credit arrangements, must have an identity theft prevention program in place by Oct.1 >>>
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Murdered gems expert's son speaks
BBC News 13 August 2009
The son of a Scottish gemstone expert murdered by a mob in Kenya has told the BBC News website how he tried to fight off the attackers who ambushed them. Bruce Bridges, 30, witnessed the murder of his father Campbell Bridges, 71, by a gang armed with spears and machetes."They were screaming, 'We' re going to kill you all,'" he said. Mr Bridges also said he and his father had been receiving death threats for three years and accused the local police of "leaving them to die". >>>
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Graff Diamond Heist Pulled off Following Previous Attempt
By: Shir Deutch Israeli Diamond Industry August 16,2009
According to images taken by the security surveillance cameras at luxury jeweler Graff Diamond Jewelry, a previous attempt to carry out the biggest jewel heist in Britain's history was made before it was pulled off about a week ago. >>>
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Looking for affordable assistance with marketing, brochure and website copy writing or public relations?
RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at
http://www.romanopr.com
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Can social networking boost your bottom line?
By Victoria Gomelsky National Jeweler August 14, 2009
At noon on Tuesday, April 21, Daniel Gordon, a fourth-generation jeweler in Oklahoma City, held a diamond giveaway drawing on behalf of Samuel Gordon Jewelers on Ustream.tv, a Web site that allows anyone with a camera and an Internet connection to broadcast live interactive video to a global audience of unlimited size.>>>
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Tips to Thrive August 14,2009
< font size="4" face="Trebuchet MS,Verdana,Helvetica,sans-serif">Fill Your Online Shopping Cart
Jewelers of America
When you venture into the online world, especially with e-commerce, your website's design and usability are pieces of the overall puzzle. Good security can be the glue that holds it all together. Consumers who shop on your site need to know that the trust and confidence they place in your brick-and-mortar experience hasn't been compromised online.>>>
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A Cure for the Fluorescence Blues
By Michael D. Cowing Colored-Stone.Com
Here's a horror story about fluorescent diamonds that illustrates the critical problem they pose to jewelers-and why it must be solved: A jeweler obtained two highly fluorescent top quality carat size diamonds for earrings, both graded D-GIA's top-of-the-totem color grade reserved for the most colorless stones.The customer was delighted, especially when she was informed and shown the blue-white nature of these diamonds in daylight.>>>
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London's Latest Sting: Innovative Jewelry Stealing Techniques.
By: Roe Kalb The Israeli Diamond Industry Blog August 14. 2009
One more score to online jewelry retailers? Britain was astounded last Thursday after one of the nation's, biggest jewelry heists estimated in $65 million dollar, took place at the Graff jewelry store. Now, a week later, more details are beginning to unveil about the affair. >>>
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GemFind
Jewelry Online Tool Kit
Let your customers design their own rings
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How to Discount (If You Insist)
By Steve McKee Business-Week.com August 14th, 2009 Discounting stinks. As a marketer whose job is to create preference and profitability for my clients, I don't like discounting. In fact, I hate it. I call it the D-word. It's distracting. It's demeaning. It's destructive and depressing. And yet I see companies do it all the time. >>>
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E-Commerce With an Accent on Luxury
By James Gardner E-Commerce Times 08/14/09
Luxury brick-and-mortar retailers go to great lengths to welcome shoppers, give them close personal attention, and make each visit an experience rather than a mere transaction. Online retailers looking to offer the e-commerce version of luxury retail face certain physical limitations, but they also have unique opportunities in terms of site design and special services offered to visitors. >>>
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