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Pitch to diamond consumer
may get rewrite
By Victoria
Gomelsky National
Jeweler
7/17/2009
 Jewelers who arrived in Las Vegas
at the beginning of last month expecting to see a
bloodbath were disappointed. Business was spotty, but
based on the trade's exceedingly low expectations, the
Couture and JCK shows--held at the Wynn and the Sands
Expo Convention Center, respectively--were deemed a
success.>>>
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AGS Publication Goes Online
Only
JCK-Jewelers Circular Keystone
7/20/2009
 The
American Gem Society's official publication Spectra is
going on-line only.The publication, a four-color,
42-page, magazine circulated exclusively to the AGS's
members, will be distributed through e-mail and
available at www.AmericanGemSociety.org, beginning with
the summer 2008 issue. >>>
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GemFind.com Affiliation™
Increase your
business through our network.
GemFind's
Affiliation Network allows jewelry wholesalers and
retailers to sell, either their own merchandise or
manufacturers' merchandise, through our BUY NOW or SEE
IT FIRST network. Using our online diamond appraisal
system, you can also verify the wholesale pricing for
every diamond you buy and sell.
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Warning Issued by the World Federation of
Diamond Bourses regarding False Certificates
By: Uri Haviv and Avida Landau The Israeli
Diamond Industry July 20.
2009
 The
World Federation of Diamond Bourses (WFDB) has issued a
warning to diamond dealers regarding fake treated
diamond and gemstone certifications. These certificates
include pseudo-documents supposedly issued by the
diamond laboratories GIA and EGL in South Africa. The
WFDB's warning was published following a special
announcement by the Chairperson of the Diamond Dealers
Club in South Africa.>>>
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Looking for affordable
assistance with marketing, brochure and website copy
writing or public
relations?
RPR
Public Relations, Inc. is a full-service boutique PR
agency with extensive experience handling PR and
marketing on a per project basis for companies of all
sizes in the jewelry industry. RPR will stay within your
budget and deliver only the highest quality marketing/PR
materials reflecting your company's unique brand.
Contact them today for a free quote or consultation
at email: rromano@romanopr.com or call 786-290-6413. For
more information visit them on the web at
http://www.romanopr.com
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Lab
Created Diamonds Simulated Diamonds And
Manufactured Diamonds Review
Atlantis
Jewelers
7/19/2009
 There has been a great deal
discussion about lab-created diamonds. Along with that
talk, there is much misinformation and perplexity. The
jewelry lover, who is interested in realizing the huge
savings and aesthetic beauty that simulated diamonds
offer, is often bewildered by the manufactured diamond
industry jargon and available options. >>>
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Peridot Jewelry The Birthstone Of August
By Julian
Spencer Jewelry
-Choice
Jul 19, 2009
 A
particular gemstone represents each month of the
calendar year. These gemstones are supposed to bring
luck, wealth, and prosperity to the wearer. Peridot is
the correct gemstone for those born in August. This
green colored gemstone has been popular for a long
period of time, but you might not have heard about it.
>>>
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Jewelers of America
Tips to Thrive
 As
you know, the bridal business remains one of the most
vital components of the jewelry business. Even in tough
times, people continue to get married. With the right
marketing approach, your business can be part of the
celebration. In the second of a two-part series,
Jewelers of America's Molly Fallon offers tips on how to
market to brides.Today, she looks at media outreach to
brides, offering the following ideas
:
>>>
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Finding A Designer Diamond Jewelry Pendant For
Him
Designer
Jewelry
July
17,2009
 Designer diamond jewelry pendant
shapes include: drops, hearts, flowers, bugs, birds and
a variety of different geometric shapes. If she can
imagine it, she can buy it or have it made. What about
men's pendants? What designs are out there? There are,
of course, the coins, crosses, nuggets and a few others
that are considered masculine enough to be called "men's
jewelry".>>>
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TODAY
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Land of Spirit, Land of
Stone
By Jordan Clary, Colored
Stone's Travel
Correspondent
 Sometimes you encounter a place
where the hand of the Creator is evident in a dramatic
way. The San Carlos Apache Nation is such a place. The
story of its famous gemstones is the story of a people
who are intrinsically bound to the land and its
elements.The Apache people of San Carlos, Arizona,
consider themselves more guardians than miners of the
minerals on their land.
>>>
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Sell Color With Expert Tips from
DCA
Jewelers of
America
Tips to
Thrive
 Today, more than possibly anytime
in the past, colored gemstones are a vital and growing
part of the independent retail jeweler's inventory.
First, they present an opportunity in our margin-starved
industry to earn profits unavailable from other product
categories. Second, they offer a vast variety of
affordable options to the female self-purchaser as
a fashion statement at an acceptable price point.>>>
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 GemFind
Jewelry Online Tool Kit
Let your customers design their own rings
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Discover Useful
Tips About Art Deco Engagement
Rings
Apex
-Mart.Com
July
18,2009
 Although it also applies to
traditional brick and mortar jewelry retail stores, the
surge of ecommerce through the advancing internet
infrastructure and a significant decrease in overhead
costs enable many entrepreneurs to start their own
businesses online.>>>
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How to Earn Your
Customers' Loyalty
By Guy
Maser ECT News
Network
07/16/09
 To
foster a healthy long-term relationship with customers,
you must do much more than provide a good product or
service. You must pay attention to your customers' needs
and meet them. There are always competitors ready to
lure your customers away, and there are always customers
who will switch given any slight, perceived or real. >>>
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