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href="#LETTER.BLOCK8" shape="rect"> face="Verdana,Geneva,Arial,Helvetica,sans-serif" color="#777777" size="1">20 percent
spend more on bridal than planned href="#LETTER.BLOCK10" shape="rect"> color="#777777" size="1">What the Necklace Can Teach the Jewelry Industry?... href="#LETTER.BLOCK11" shape="rect"> color="#777777" size="1">Designer goods wanted, when the price is right href="#LETTER.BLOCK14" shape="rect"> color="#777777" size="1">Economy Not Impacting Money Spent on Bridal Jewelry href="#LETTER.BLOCK15" shape="rect"> color="#777777" size="1">Things to Know About Certified Loose Diamonds href="#LETTER.BLOCK17" shape="rect"> color="#777777" size="1">Top 7 Tips For Writing Effective Email Copy href="#LETTER.BLOCK19" shape="rect"> color="#777777" size="1">Are We Going to have to Kiss Terms Goodbye? href="#LETTER.BLOCK20" shape="rect"> color="#777777" size="1">Make Your Business Card a Marketing Vehicle
href="#LETTER.BLOCK21" shape="rect"> color="#777777" size="1">Sell like a Kindergartner... href="#LETTER.BLOCK22" shape="rect"> color="#777777" size="1">Seven tips for selling more in a tough economy href="#LETTER.BLOCK23" shape="rect"> color="#777777" size="1">Recycle Your Old Jewelry
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face="Trebuchet MS,Verdana,Helvetica,sans-serif" color="#999977" size="4">Study:
20 percent spend more on bridal than planned
7/13/2009
width="84" align="left" border="0" name="ACCOUNT.IMAGE.693">New York--Eighty
percent of couples are not downsizing their engagement ring as a result of the current
economy, according to The Knot 2009 Jewelry Study.In fact, the average spend on
an engagement ring is $5,800, with more than 20 percent of couples spending more
than they had originally planned.Couples are also spending more than $2,000 for
both of their wedding bands, with almost twice as much being spent on the bride's
band than the groom's. target="_blank" linktype="link" track="on">>>>
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face="Trebuchet MS,Verdana,Helvetica,sans-serif" color="#999977" size="4"> size="4">JCK
Special Report: What the Necklace Can Teach the Jewelry Industry?
JCK-Jewelers Circular Keystone 7/13/2009
align="left" border="0" name="ACCOUNT.IMAGE.691">Kate Peterson, one of the industry's
leading business consultants and trainers, asked me a few months ago if I'd read
The Necklace.
"Read what necklace?" (It was early morning at the Centurion show, and
I hadn't had my coffee yet.)
"It's a book," she explained. "It's an amazing true story about 13
women who all pitch in to buy a diamond riviere necklace and then take turns wearing
it. Never mind, I'll send you a copy." target="_blank" linktype="link" track="on">>>>
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Increase your business
through our network.
GemFind's Affiliation Network allows jewelry wholesalers and retailers
to sell, either their own merchandise or manufacturers' merchandise, through our
BUY NOW or SEE IT FIRST network. Using our online diamond appraisal system, you
can also verify the wholesale pricing for every diamond you buy and sell.
target="_blank" linktype="link" track="on"> More Information
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July 08. 2009
width="85" align="left" border="0" name="ACCOUNT.IMAGE.688">Good news is hard
to come by for retailers these days, but it does seem that designer jewelry might
be one area that's generating at least some positive headlines for jewelers.Eighty-two
percent of National Jeweler's product panelists said that over the past three years,
they have either maintained (43 percent) or increased (39 percent) their designer
jewelry sales. target="_blank" linktype="link" track="on">>>>
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assistance with marketing, brochure and website copy writing or public relations?
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boutique PR agency with extensive experience handling PR and marketing on a per
project basis for companies of all sizes in the jewelry industry. RPR will stay
within your budget and deliver only the highest quality marketing/PR materials reflecting
your company's unique brand. Contact them today for a free quote or consultation
at email: rromano@romanopr.com or call 786-290-6413. For more information visit them
on the web at target="_blank">http://www.romanopr.com
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face="Trebuchet MS,Verdana,Helvetica,sans-serif" color="#999977" size="4"> size="4">Economy Not Impacting Money Spent on Bridal Jewelry
7/10/2009
width="70" align="left" border="0" name="ACCOUNT.IMAGE.689">A recent survey
by the Knot said that the economy is not impacting how much couples spend on bridal
jewelry.The survey tallied 9,000 recently married couples, and was administered
by DRI. Among its findings:
- Couples shop together. Two-thirds (67%) of brides are involved in the selection
and purchase of their engagement ring. A third of brides even visit ring retailers
without their fiancés. target="_blank" linktype="link" track="on">>>>
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-Chice Jul 10, 2009
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width="74" align="left" border="0" name="ACCOUNT.IMAGE.692">The certified loose
diamonds are the ones that have been specially tested, examined and graded by a
group of independent and trained gemologists issuing a Diamond certificate. The
diamond certificate serves to be a blueprint of the loose diamond that have been
actually certified. The diamond certificate may even be known as the diamond dossier
or diamond grade report. target="_blank" linktype="link" track="on">>>>
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target="_blank" linktype="link" track="on"> size="6"> color="#666666" size="4">Jewelry Online Tool Kit align="center" color="#999977">
target="_blank" linktype="link" track="on"> Search for
Diamonds align="center" color="#999977">
Search through thousands of
diamonds
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Effective Email Copy
By Sima Dahl
Expert Business Source
July 10.2009
width="84" align="left" border="0" name="ACCOUNT.IMAGE.687">Recently we discussed
best practices for E-Newsletters. Now let's take a closer look at how to write effective
email copy. I encourage my clients to first ask themselves what they think
their readers want to hear. What motivates them? Content that puts the reader first
is critical to establishing value and sustaining open rates. Second, ask yourself
what action you want readers to take. Armed with a clear understanding of your audience's
needs and your desired outcome, here are seven tips to guide your email content: href="http://rs6.net/tn.jsp?et=1102637600918&s=12616&e=0010RDgbZmrCLCdwmC45ulUMf8wfHkQeWxSMFgnLOz2ONzywx5-yaGGZBzMx20q83vGU6BfEphdaoNRWUIukJcW3hhHlMYtclO2-CmeYn9OkPSIfQ5a74Fpjad1E8oX8dtUsYNg-trXCrzlagmzkyXy_OouUHWWPumbyoILnrGvqLd3c6BgqJFX0w=="
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July 10,2009
size="2">
width="86" align="left" border="0" name="ACCOUNT.IMAGE.690">After I came back
from JCK it took me a month to get back into the groove of things. I finally
finished tagging most of the inventory from the show and did get a chance to enjoy
July 4th will my in-laws and husband's grandparents. After they left I finally got
the chance to sit and think about this year's show. This past show was one of the
most difficult I had ever been too. target="_blank" linktype="link" track="on">>>>
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About.com
a valuable promotion tool. No business person could live without the convenience
of having a business card to hand to prospective clients or customers. Handing out
a business card is so much easier than writing out all your contact information
for a person you've just met. target="_blank" linktype="link" track="on"> >>>
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face="Trebuchet MS,Verdana,Helvetica,sans-serif" color="#999977" size="4"> size="4"> size="4"> face="Trebuchet MS,Verdana,Helvetica,sans-serif" size="4"> size="4"> size="4">Sell like a Kindergartner
Tips to Thrive
width="66" align="left" border="0" name="ACCOUNT.IMAGE.685">More than two decades
ago, Robert Fulgum's popular book of essays, All I Really Need to Know I Learned
in Kindergarten, got adults thinking about the importance of those early life lessons.
Echoing Fulgum's philosophy, Jewelry Information Center's Helena Krodel notes that
in this economy, with all the worry, it is easy to overlook basics of good business.
Krodel offers tips on how to sell jewelry like a kindergartner: target="_blank" linktype="link" track="on">>>>
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width="86" align="left" border="0" name="ACCOUNT.IMAGE.570">GemFind align="center" color="#999977">
Jewelry Online Tool Kit align="center" styleclass="style_ArticleHead">
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target="_blank" linktype="link" track="on"> Ring
Builder TM align="center" styleclass="style_ArticleHead">
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Let your customers design their own rings
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target="_blank" linktype="link" track="on"> www.ringbuilder.com
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Seven tips for selling more in a tough economy
July 10,2009
width="83" align="left" border="0" name="ACCOUNT.IMAGE.684">You hear it everywhere
you go: "Sales are down because of the economy. My customers simply aren't
buying as much." If your business is going through this, put the following
seven ideas into practice and you'll find that the economy's effect on you will
be minimal. In fact, you may notice no change--or even a positive one. target="_blank" linktype="link" track="on">>>>
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Recycle Your Old Jewelry
About.com
width="67" align="left" border="0" name="ACCOUNT.IMAGE.683">A few jewelry making
pliers, a little bit of epoxy and a small batch of old costume jewelry -- that's
all it takes to turn styles you don't wear into fresh, new designs. Mix and match
components, and if you don't like what you create, take them apart and do it again.Do
you have costume jewelry that you'll never wear again? Most of us own jewelry from
a few years or longer ago that doesn't suit our style or the current trends. target="_blank" linktype="link" track="on">>>>
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