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Chicago--Blue Nile and Bidz.com are once again the largest online jewelry retailers, Internet Retailer's latest Top 500 Guide shows. 
A rash of shipping losses has prompt Jewelers Mutual Insurance to issue an alert to the industry. Recent claims include address errors, lack of communication between shipper and recipient and packages that are not properly packaged. Jewelers Mutual Insurance issued the following precautionary measures aimed at preventing such losses: 
American Gemological Laboratories (AGL) is modifying the disclosure terminology it uses for treated rubies by exchanging the term "inorganic (fluxtype)" with "heating residues" in its descriptions of heat-treated rubies, the lab announced. 
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Last year, Ron Samuelson, chief executive of Samuelson's Diamonds in Baltimore, bought an 8.5-carat brownish-yellow round diamond mounted in a men's nugget ring from a customer who was seduced by the "sell your jewelry" offer on the store's Web site. "It was a big, ugly stone," Samuelson recalls. "When we showed it to our cutter, he said, 'Yeah, I could make this into a fancy yellow.'
Web site traffic in the jewelry/luxury goods/accessories category experienced double-digit growth in May 2009, according to comScore's monthly analysis of U.S. consumer activity at top online properties. The number of visitors to these sites increased 13 percent to nearly 18 million, thanks in part to Mother's Day and other seasonal events that prompted many to search for gifts online. 
As a professional writer and public relations and marketing consultant, one thing I've learned working with jewelry stores is that a picture is worth a lot more than a thousand words. Jewelry and the gems that go into it are immeasurably visual.
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In 1995, designer goldsmith Alexandra Hart moved from Rhode Island to San Diego, California, and faced the challenges of establishing local industry contacts while starting her business. Receiving a scholarship from the Women's Jewelry Association (WJA) while in graduate school, Hart became more familiar with this national association for professional women in the jewelry industry, and she therefore contacted the local chapter and joined. 
Creating an attractive product display can draw the customer in, promote a slow-moving item, announce a sale, or welcome a season. If your store front is fortunate enough to feature one or more windows, then you have one of the most proven (and least expensive) forms of advertising at your disposal.
As a jewelry professional, you recognize that proper disclosure of gemstone enhancements is your ethical and legal responsibility. Providing the most updated information to your customers is not only an essential part of the sales process, it increases trust and loyalty. Furthermore, enhancements are not detrimental to gemstones. 
I find it utterly baffling.Granted, perhaps I'm a bit more sensitive now than ever after having just finished writing a book about difficult conversations in the workplace. Over the course of a few months, I spent day and night consumed, thinking, writing and thinking some more about the ins-and-outs of communicating effectively at work in general, and during dreaded conversations specifically.
What's the best way to sell your products and services? It's the question millions have asked and thousands of authors, speakers and business owners have tried to answer. In order to sell, you must look closely at not just your customers and products, but at your salespeople. |
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GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2009-06-30
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Tags: 2009, June, Uncategorized
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