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Looking for affordable assistance with marketing, brochure and website copywriting or public relations?
RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at http://www.romanopr.com
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Boyajian: Jewelers must change to survive
By Teresa Novellino National Jeweler
-[if gte vml 1]> <![endif]-->  "If you're going to continue to do retail the way you've always done retail, you're going to fail," said Bill Boyajian, industry consultant and former Gemological Institute of America president, speaking at a breakfast keynote session on Saturday. "No one is going to emerge from this recession unchanged." >>>
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The Jewelry Industry Moves Forward
By Jeffrey Skaret JCKonline June 07, 2009
 I heard a question during the recent Las Vegas shows:
How do you know the company you are buying from today will be here tomorrow? After being "downsized" a long time rep friend went to the shows with several interviews lined up, (among many I'm sure), to try to represent a new company or two: >>>
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| As watch sales slide, brands cling to basics
By Teresa Novellino National Jeweler June 04,2009
 Basel, Switzerland--Just a few years ago, the buzz at BaselWorld revolved around million-dollar watches, head-spinning complications that left watch enthusiasts weak-kneed, and a large, ambitious expansion plan for the exhibition center that is home to the world's largest watch and jewelry show. >>>
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| Sales and Customer Service Standards By Brad Huisken -- JCK
 What do Fed-Ex, The Ritz-Carlton, McDonald's, Disney, Hertz, IBM, and Nordstrom have in common? They all have non-negotiable sales and customer service standards. Could you imagine the Fed-Ex guy showing up in brown shorts and a brown shirt? What do you think would happen if the McDonald's
employee refused to say, "Would you like fries with that?" >>>
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| JCK Special Report: Jane Seymour on Jewelry
By Hedda Schupak, Editor-in-Chief -- JCK June 08, 2009
 "My inspiration for this collection was a woman named Mieke Frankenberg," says Seymour. She always used to say, 'If you think life is insurmountable and times are tough, go help someone else. It takes you out of yourself and ultimately helps you.' If your heart is broken and you close it off, you can't let the negativity out, and you can't let new love in.">>>
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10 File Management Tips
File Management Basics for Electronic Files
By Susan Ward, About.com
 Thought file management was just for paper files? Think again. It's just as important to keep the files on your computer organized and up-to-date. Just as with paper files, the goal of computer file management is to ensure that you can find what you're looking for, even if you're looking for it years after its creation. These file management tips will help you keep your files accessible:>>>
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Your Email List: Is It Legit?
By Sima Dahl Expert Business Source
 When you go to a conference or networking event and collect a bunch of business cards, do you automatically add those people to your email list? It's okay if you say Yes; many of us do. Just be sure you have a strong clear opt-out or opt-in strategy in place. I might, however, suggest a more elegant approach: Follow up personally.>>>
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 GemFind Jewelry Online Tool Kit Ring Builder TM Let your customers design their own rings www.ringbuilder.com |
| Guide to Closing the Online Sale
By Greg Brown BUSINESS.COM
 Ten thousands Web hits. Three thousand shopping carts filled. Four completed sales? What's wrong with this picture? There's a lot of reasons your e-commerce site isn't exactly bringing in the bacon. Some of them have to do with your product and presentation, but some of it is because your site itself works against closing the sale.
Take some tips from the e-selling giants: Shorten the distance between looking and buying with easy tech. >>>
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What retailers should know about why consumers sign up for e-mail
Internet Retailer
 Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly.According to Forrester's report, "Why consumers subscribe to retail e-mails," most consumers now have a long history of receiving e-mails-seven years, on average-and they expect more from them than before.>>>
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 GemFind Jewelry Online Tool Kit
Increase sales through better promotion Call 800-373-4373 Today |
| Get Started on Facebook 101: Build Your Company Page Jewelers of America Tips to Thrives
 You want to reach more customers, faster and stay connected to them once you've found them. Facebook, the ever-popular social-networking website, has become a go-to web venue for businesses looking to expand their brand. Yet even for the most tech-savvy business owners, getting set up on the site can be daunting at first. Over the next few days, we'll share Facebook tips to get you started without breaking a sweat. >>>
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| New Gemstone Treatments - A Coming Crisis
By Joel E. Arem colored-stone.com May-June,2009
 Scientific knowledge advances in steps. The process is simple: A number of observations are made that have no explanation. A theory or model is developed that seems to account for these observations. The theory is published, and then debated. When the dust settles, there remain proponents and detractors - no clear winner emerges. >>>
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| Guide to Easy Sales-Boosting Techniques
By Carol Smalley BUSINESS.COM
 The phones aren't ringing. Your Web site receives just a handful of daily hits. Your sales numbers are in a slump. Employee morale (including your own) is in a downward spiral. Stop pouting and do something about it. It doesn't take a miracle to turn around your sales figures, just a little creative thinking. To boost your numbers, you need to:>>>
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