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What's New?
One of the key benefits of joining the GemFind Network is the ability to link our GF Diamond Link tool directly onto your website.
GF Diamond Link enables your customers to search through over 55,000 loose diamonds with your own mark up criteria. This not only gives you the ability to compete with virtually all online diamond sellers, but also it enables you to draw traffic to your store. For more information, please call 800.373.4373.
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GIA Launches eLearning Jewelry Program
Jewelers Circular Keystone, 2/2/2009
 The Gemological Institute of America unveiled a new, online, multimedia format for its distance learning courses in gemology and jewelry sales. GIA is offering this advanced education technology, known as "eLearning," to students effective immediately for its Accredited Jewelry Professional diploma program.
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Consumer diamond-evaluation site launches
National Jeweler febrero 02, 2009
 XY Internet LLC, a venture of longtime industry player David Fortunoff, has announced the launch of RingTutor.com, a diamond evaluation and recommendation service designed to help consumers buy diamonds online. According to a release from the company, the site is a first of its kind, employing trained, independent gemologists--led by former Gemological Institute of America instructor Hillary Spector--who can give soon-to-be engaged consumers impartial advice that will help them navigate the online diamond marketplace. >>>
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A Dark Hour for Gemology: The Diffusion Debacle
By David Federman Colored Stone
 If he were charging for his lecture at the Hotel Arizona on Friday, February 6th on the use of "grain boundary diffusion" with feldspar, tourmaline, garnet and topaz, it would be the hottest ticket in town at Tucson 2009. Robert James, founder of the International School of Gemology, San Antonio, Texas, has spent tens of thousands of dollars and 14 months conclusively proving that variations of the chemical process once known as "bulk diffusion" used to turn plentiful Madagascar corundum into so-called "padparadscha" sapphire are now being used on numerous other gems-most of them, sadly, subject to intensive TV and Internet marketing.>>>
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Which watch brands do Obama, Biden wear?
National Jeweler enero 30, 2009
 The fashion choices of First Lady Michelle Obama have already generated much press, but for the watch industry, all eyes are on what type of timepieces the leader of the free world, and his second in command, put on every morning. President Barack Obama is already making news for cultivating a less-formal, rolled-up shirtsleeves environment at the White House, one that is a stark departure from the more formal dress code established by President Bush, who required staffers to wear business suits while on the clock. But Obama's latest choice of timepiece is not just formal, it's government-issued, with a Secret Service seal on it. >>>
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Jewelry a Popular Gift for Valentine's Day
Jewelers Circular Keystone, 1/29/2009
 Consumers plan to spend an average of $102.50 on Valentine's gifts and merchandise, down from last year's $122.98 per person, according to a National Retail Federation survey. Total Valentine's Day spending is expected to reach $14.7 billion. When it comes to spending, most people will still buy traditional favorites even though they plan to spend less.>>>
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The Emerald World's Best-Kept Secret:
The La Pita Mines of Colombia
By Richard W. Wise, Author of "Secrets of the Gem Trade  It is the end of my first week in Bogotá, Colombia. I have come with two objectives, first, to buy emeralds and, second, to visit the mines. In the course of writing my book, Secrets of the Gem Trade, I visited most of the major gem producing areas in the world, but here in Colombia, with its history of violence, gaining access to its mines is exceedingly difficult. Indeed, an invitation is required. >>>
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GemFind is now partnering with First National Merchant Solutions
to provide an ideal merchant processing program designed
to save you money.
If we can't save you money, we'll pay you $100.
Call (ph.) 800-516-6242 Jim Kilcoyne at Ext. 4957and tell them you are calling about GemFind's $100 Meet or Beat Guarantee and ask for.
* Offer is subject to change at any time.
For more info, please click here
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Good Customer Service: A Pleasant Surprise
By Richard Romano Expert Business Source January 26, 2009
 I write on this blog occasionally about how customer service can often be your best marketing effort. This is especially true in this day of word-of-mouth (or word-of-mouse, as the case may be) marketing, and that good and bad customer service experiences can be passed around ad infinitum. One place where word of mouth has often been vital for marketing-even pre-Internet-is that of restaurants. I would like to take this opportunity to pass along an excellent example of customer service.>>>
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The worse things get, the more some consumers will shop online
InternetRetailer January 30.09
 Financial pain may mean web merchants will gain, at least with some consumers. 26% of consumers surveyed this month say they will shop more online if their personal financial situation worsens in the next year. "They see online as part of the solution to the challenges they face right now," says Mark Kirschner, chief marketing officer at affiliate marketing company LinkShare Corp., which sponsored the survey. >>>
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By Shari Waters, About.com
 Candy, cards, jewelry, and flowers are naturally Valentine's Day favorites, but retailers who don't stock those items can still get a piece of the holiday spending. It just takes a little creativity.
No matter what type of products you sell, you can create an attractive display. Certain products will naturally lend themselves to a great display opportunity. If your product line doesn't seem very romantic, don't despair. Try the following tips when building a Valentine's Day display: >>>
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Round E-Marketing in a Flat World
By Neil Rosen E-Commerce Times 02/02/09
Thomas Friedman, in his 2005 book, "The World is Flat," introduced a concept he calls "triple convergence." Three key factors, he says, help businesses take advantage of the new technologies available: Increased connectivity and collaboration, increased capabilities in a single device, and process and workflow changes.
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Guide to Creating Invoices That Get Paid
By Deborah Kurfiss Business.com
 No matter how superior your product or service, you will not get ahead unless you spend time in vital administrative tasks such as accounting and invoicing. The most important actions for ensuring your invoices get paid are: 1) Submit invoices on time. Many companies have payment cycles, and if you miss the date, you may have to wait much longer for payment. 2) Submit clear, easy-to-read invoices that project a professional image and contain all the information necessary to pay you. 3) Keep detailed records you can show your clients at a moment's notice if there is any question regarding the products and services you provided. >>>
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Viral Marketing Works for Diamond Sales
By: Uri Haviv and Rachel Lieberman
 Viral marketing is one of the most popular and effective advertising methods in the Internet. Viral marketing is composed of entertaining, funny or interesting video clips which the advertiser produces and which are usually spread via email to "movers and shakers." The clips are then sent to acquaintances and social networks with which these people are affiliated. If you received a funny video clip that incorporates one product or another and forwarded it someone, you too took part in a viral campaign.>>>
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