.png?width=288&height=48&name=GemFind%20Digital%20Solutions%20-%20Side%20(%20Two%20Color%20).png){kind=small}
|
||||||||||||||||||||||||||||||||||
The JA New York Winter Show opened its doors on Sunday morning, with retail jewelers expressing cautionary spending in light of the economy, but also hope for the year ahead. As Rita Fisher of Rita B. Jewelers in New York said, "I have to be optimistic."
The outlook for diamond prices in 2009 is "very poor" with analysts forecasting the price could drop by up to 30% and that it will not recover until 2010, miningmx.com reported.
Discussing everything from their successes with direct-mail gift certificates to sales events that hit home, jewelers had a chance to share best-practice ideas with their peers at the America's Best Jewelers (ABJ) Retail Benchmarking Symposium on Monday.The National Jeweler Network event, held on Monday during the JA New York Winter Show, also included an awards luncheon for independent jewelers who were honored with the ABJ title after scoring high marks on National Jeweler's benchmarking survey.
2008 has been dubbed "the worst holiday in decades" across all categories of retail, and jewelry was no exception. Luxury retail in general has been hard hit by the recession, and of the luxury sector, jewelry especially took a pounding. But despite the grim overall picture, not all was a washout. In its annual post-holiday survey of independent jewelers across the United States, JCK found a number who either had better holiday results than they expected... 
A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of factors. 
Flip on the TV, click through the Internet and you'll see advertisers struggling with a dilemma: How do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is "recession marketing." It's a way of raising money from lower expectations. Turning the bad times into glad times; dearth into mirth. 
Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. 
In retail, it's inevitable that there will be the occasional disgruntled customer. No matter how wonderful your products are or how committed you are to provide the best customer service, problems do occur. Armed with the following customer service tips, you can diffuse a situation and possibly even save the customer, as well as the sale.
A new study analyzing over 9,000 online holiday shoppers shows what is becoming increasingly apparent to retailers: free shipping during the holiday season has a considerable effect sales. Free shipping deals play a major role in whether consumers buy in a store or online and, when purchasing online, where they shop, according the study from ForeSee Results, which measures consumer satisfaction with web sites. 18% of respondents said they shop in stores so they won't have to pay for shipping and 33% said they have bought from web site instead of a store because the retailer offered free shipping. 
Everyone enjoys receiving a gift, even if it is "just a little something." Gift-giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness. When thinking about advertising specialties for your next show, consider the following ten questions:
GEMFIND.NET | 1431 Warner Ave. | Suite B | Tustin | CA | 92780
|
GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2009-01-20
Share on:
Share on:
Tags: 2009, January, Uncategorized
Related Posts
- GemFind has announced it has reached a strategic partnership agreement with the leading industry point of sale provider, The Edge. October 31, 2017
- GemFind Weekly Newsletter April 18th, 2017 April 18, 2017
- Designer Peter Storm Jewelry Joins GemFind’s Social Product Network JewelCloud® February 23, 2016