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What's New?
You can join the most comprehensive jewelry site ever created for only 99*/month
1. You want to capitalize on e-commerce but don't have the means to advertise your own website or you don't have your own website.
2. You have an e-commerce site already but don't have a lot of traffic or the means for e-commerce.
3. You have an e-commerce site and have a lot of traffic but want more exposure to your goods and services.
4. Your items will be featured ALL over the web through our portal! When you upload your merchandise to GemFind, consumers will be exposed to your merchandise through live feed via shopping portals such as Shopzilla, Google Shopping, Shopping.com, Yahoo Shopping & Pricegrabber.com. AND WE ABSORB THE COSTS!
All good reasons to join NOW!
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More Sales, Promotions for CyberMonday
Jewelers Circular Keystone, 11/24/2008
 The online shopping day is held on the Monday after Thanksgiving (Dec. 1 this year). Nearly 84 percent of retailers will have a special promotion for Cyber Monday, up from 72.2 percent last year, according to the eHoliday Survey, conducted for Shop.org this fall by Shopzilla. The most popular promotions are expected to be specific deals (38.8%), email campaigns (32.7%), and one-day sales (24.5%). In addition, 22.5 percent of retailers will offer free shipping on all purchases.>>>
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International Amber Jewelry Design Competition
Jewelers Circular Keystone, 11/24/2008
 The 13th annual amber jewelry design competition in Poland is asking artists to critically examine popular-or POP-culture by using the centuries old material and techniques to create individual works of expression.Deadline for the international competition is Jan. 31, 2009. Judging will take place Feb. 7, 2009 in Gdañsk, Poland. Winning designs will be announced at Amberif, the International Fair of Amber Jewellery and Gemstones, being held March 11 - 14, 2009 in Gdañsk. >>>
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Large diamonds to highlight December auction
National Jeweler November 19,2008
 Two big diamonds, one a fancy light pink, are slated to highlight Heritage's Fine Jewelry Signature Auction next month in Dallas.
Set in a platinum ring by Martin Flyer, the fancy light-pink diamond is a 4.03-carat stone cut into a cushion shape and estimated to fetch $150,000-$200,000."It's exceptionally rare to find a pink diamond in the 4-carat range and even rarer to find one that is GIA-certified Internally Flawless," Heritage Fine Jewelry Auction Director Jill Burgum said in a media release.>>>
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Join GemFind today before your competitor does
www.GemFind.com
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Know - How
What jewelry will consumers buy this holiday?
By Michelle Graff November 20, 2008
 New York--We've all spent months hearing grim economic news, but as the holidays approach, how will prospective jewelry buyers respond? In National Jeweler's exclusive holiday jewelry spending survey, consumers reveal their key concerns and share details on holiday spending plans that reflect a sense of caution.The good news is that jewelry, especially gold jewelry, remains on shopping lists, and those in the highest income brackets actually plan to spend more this year.
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PGI Says Holidays are Platinum Opportunities
Jewelers Circular Keystone, 11/21/2008
 Approximately one third of all engagements happen during the holiday season, making it the perfect time for retailers to promote the metal synonymous with the highest quality engagement rings and wedding bands: platinum. This year the precious metal is even a better choice for consumers as retail pricing of platinum metal bridal product is marginally above gold, according to Platinum Guild International-USA. >>>
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How to Advertise in This Newsletter
To advertise in this newsletter or on Gemfind.net or Gemfind.com Network, please call our sales department toll-free
1.888.MY.GEMFIND
1.888.694.3634 |
Online Retailers Hope Cyber Monday will Promote Sales
THE ISRAELI DIAMOND INDUSTRY November 24, 2008
 People who prefer to avoid Black Friday crowds still have a viable shopping option just three days later. Retailers are expected to offer great promotions and one day sales online on Cyber Monday, the Monday after Thanksgiving, to tempt holiday shoppers despite the economic recession. Online retailers will reportedly launch thousands of promotions over their websites.
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Holiday Advice and Tips from Jewelers
Jewelers Circular Keystone, 11/18/2008
 Jewelers of America members presented several ways that retailers can have a successful holiday season. Their main advice is to stay positive and to focus on strong relationships with their customers and communities. "The reality is that Santa is still coming and people will be purchasing," says Jewelers of America Chairman John Green, owner of Lux Bond & Green (www.lbgreen.com), West Hartford, Conn.>>>
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Creating a "Culture of Compliance"
By Cecilia L. Gardner, Esq. President and CEO
Jewelers Vigilance Committee
 The challenges that a retail jewelry store faces today are daunting, given such factors as the volatile economy, internet sales and the pressure to incorporate social responsibility into daily business practice. In addition, the ever-increasing appetite for law suits and government enforcement intensifies the pressure.There is a way to put at least some of these concerns easily to rest. By creating a culture of compliance throughout your company, you reduce the risks associated with law suits or government action while maintaining the highest business standards for your customers.>>>
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How Emotions Drive Customer Choices
By Adam Edmundsow E-Commerce Times 11/22/08  Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time.Attitudinal information is available today through new surveying technology that equips the modern marketer with a fierce advantage over those who do not recognize its value. >>>
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Serving Your Customers With Mobile Marketing
By Kelly Spors THE WALL STREET JOURNAL
 Is your company Web site easily browsed by mobile devices like phones and BlackBerrys? If not, you may want to do something about that - soon. Just maintaining your Web site may seem daunting enough. But there's reason to start planning ahead to the next frontiers of Internet usage. All signs suggest that online browsing will be done increasingly by mobile phone.
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GemFind is now partnering with First National Merchant Solutions to provide an ideal merchant processing program designed to save you money.
If we can't save you money, we'll pay you $100.
Call (ph.) 800-516-6242 and tell them you are calling about
GemFind's $100 Meet or Beat Guarantee and ask for
Jim Kilcoyne at Ext. 4957.
* Offer is subject to change at any time.
For more info, please click here
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Sales Strategies: Christmas 2008
The Key to Selling More Diamond Jewelry This Christmas
 It's most wanted. Tell your customers that diamond jewelry is the most popular choice this Christmas, wanted by twice as many people as any other gift. In fact, surveys show that diamond stud earrings are what women want most.
Women want fewer, better things. Tell him that 80% of women prefer one wonderful gift rather than several small ones...even if it means "bundling" up occasions (Christmas plus Valentine's Day plus a birthday) to get a diamond.
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Does Your Marketing Measure Up?
By Brian Gilbert 11/23/2008
 While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions. This is the only honest approach to measurement, budgeting and goal-setting.
Here are five questions that get to the heart of measuring multi-channel marketing return on investment (ROI). >>>
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