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GemFind.com has announced an affiliation program that allows the jewelers to sell their merchandise through the site as well as have a micro site which works like a mini website within GemFind.com for only $99 a month for a limited time. To learn more and to take advantage of this service, please login to
www.seeitfirst.info or call 800-373-4373. GemFind is currently being advertised on Google, Yahoo, MSN, AOL, Shopzilla.com, Bizrate.com, Yahoo Shopping as well as Google Shopping and few other major search engine
s...
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Wal-Mart's 'Love, Earth' could have retailers seeing green
By Michelle Graff National Jeweler November10, 2008
 Wal-Mart's foray into responsible jewelry sourcing should have retailers who compete with the nation's No. 1 jeweler reviewing their "green" strategies.In moving forward, however, industry leaders caution retailers not to overstate their environmental efforts, a mistake that could harm everyone working to bring about change.>>>
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Rap to publish 'asking prices' list
National Jeweler November 07, 2008
From now on, when diamond dealers speak of prices on the Rap list, they will have to specify which one.RapNet announced on Thursday that it has created a new list, the RapNet Price List, which will reflect "the best and average asking prices for specific categories of diamonds offered for sale by the diamond trade on RapNet." It will be distinct from the traditional Rapaport Price List, which provides the diamond industry with a price guideline based on Rapaport's opinion of high cash asking prices. >>>
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Blue Nile Offers Attractive Financi
ng Options This Holiday Season; Expands Bill Me Later(R) Offering
biz.yahoo.com November 10,2008
Blue Nile, Inc. (Nasdaq:NILE - News), the leading online retailer of diamonds and fine jewelry, today announced the expansion of the Bill Me Laterpayment option. Customers using Bill Me Later now have the option of no interest financing for six months on orders over $500. On orders over $250, customers can select Bill Me Later and pay no interest for 90 days. Blue Nile customers can choose the Bill Me Later payment option when shopping online or over the phone.
>>>
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Know - How
478-carat diamond lights up Dubai conference
By Michelle Graff National Jeweler November 10, 2008
 Dubai, United Arab Emirates-A nearly 500-carat rough diamond recovered from a mine in Africa earlier this year made its public debut-and received its official name-during a press conference on Saturday in Dubai, United Arab Emirates. The stone, a massive 478-carat rock from the Letseng Mine in the African kingdom of Lesotho, is now known as "Leseli la Letseng," which means, "she is the light of Letseng. >>>
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AWDC to host 'Challenging Times' symposium
National Jeweler November 06, 2008 The Antwerp World Diamond Centre (AWDC) has organized an international symposium to focus on the impact of the worldwide financial crisis on the diamond industry. Key jewelry industry players, diamond company representatives, retail jewelers, marketing experts and mining company stakeholders will gather for the event, titled "Confidence in Challenging Times," on Nov. 17 in Antwerp, Belgium.>>>
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How to Advertise in This Newsletter
To advertise in this newsletter or on Gemfind.net or Gemfind.com Network, please call our sales department toll-free
1.888.MY.GEMFIND
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Time for Change in Diamond Pricing
The Israeli Diamond Industry &n
bsp; November 11, 2008  PolishedPrices is responding to worldwide calls in the diamond industry to make its diamond prices available free of charge for use by the trade.
Diamond prices will be offered free of charge for a three-month period to make diamond dealers more familiar with the multiple sourced price list.
Actual wholesale transaction prices reported to PolishedPrices by diamond companies in the main diamond centers allow users to see an actual reflection of the market. >>>
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Lab warns of synthetic red spinel
National Jeweler November 07, 2008  With fine-quality red spinels now appearing on the market, synthetics are following in their wake, according to an alert issued by the SSEF Swiss Gemmological Institute in its October newsletter."During and after the Hong Kong Jewellery Fair in September, the SSEF Swiss Gemmological Institute has received several red spinels for testing, which were found to be flux synthetic spinels," the newsletter from the Basel, Switzerland-based lab said. "These spinels apparently have been offered in Bangkok in the last few weeks.>>>
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Obama Business School: A Lesson of Presidential Proportions
By Donna Flagg 11/09/2008  I, along with millions of other people have never seen anything like it. Barack Obama's campaign had everything that business school case studies are made of - and if they're not, they should be. But more than that it had the kind of strategy, heart, execution, message and results that are elusive to so many businesses who are working their tails off to organize better and create the same kind of "winning" outcomes, but often to no avail. >>>
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To Keep Customers Coming Back, Get Personal
By Robert Cell 11/06/2008
 As the economy continues to decline, retailers are fighting a fierce battle for a share of the consumer's wallet. Every customer counts, but the loyal customers are particularly valuable, especially when your competitor is just a click away.The Web gives consumers access to far more options than were available in pre-Internet days, but even with that explosion of choices, consumers don't pick a different vendor every time they make a purchase. They often don't pick the cheapest source either. That is, they have preferred merchants. >>>
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The Search Engine Marketing High-Wire Act
By Steve Lawrence E-Commerce Times
November 06, 2008
 With tough economic times upon us, it is more important than ever to maximize the effectiveness of search engine marketing (SEM) initiatives (defined as paid search, paid inclusion and search engine optimization) to drive both online and offline conversions.In September and October of 2008, Aberdeen surveyed over 200 organizations to unearth Best-in-Class search engine marketing practices. Figure 1 below shows the top pressures currently facing all organizations. As is evident, more than half of all companies believe that the way they conduct search engine marketing is directly influenced by the need to drive better conversions, whether this be downloading a video, report, etc. >>>
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GemFind is now partnering with First National Merchant Solutions to provide an ideal merchant processing program designed to save you money.
If we can't save you money, we'll pay you $100.
Call (ph.) 800-516-6242 and tell them you are calling about
GemFind's $100 Meet or Beat Guarantee and ask for
Jim Kilcoyne at Ext. 4957.
* Offer is subject to change at any time.
For more info, please click here
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Don't Let the Economy Kill Marketing Innovation
By Joey Wilson E-Commerce Times 11/07/08
 Innovation in marketing often falls victim to economic hardship because as budgets tighten, chief marketing officers focus on methods they know work. That's a mistake, writes Joey Wilson, director of marketing strategy for Sapient.Chief marketing officers (CMOs) are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we've experience recently, have historically stymied marketing innovation and forced CMOs to focus their budget on "tried-and-true" tactics rather than experimental ones.>>>
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Stolen Ruby Recovered in Austria
By Gary Roskin, G.G., FGA, Senior Editor -- JCK 11/07/2008
 A police raid on a suspected gang of international jewel thieves in Austria has recovered an uncut ruby known as the "Prince of Burma" worth $4.1 million, the Associated Press reports. Two men and a woman were arrested in the Nov. 4 raid in the southern town of Villach, Austria's federal criminal investigations bureau told the AP. The three are suspected of stealing the ruby along with diamonds and other gems recovered in the raid from a German jewelry dealer in Milan, Italy, in August. >>>
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