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Every month Blue Nile is chipping away at the market for fine jewelry and diamonds with sales to online shoppers. Their sales gains are impressive. The trend is powerful. Consumers love the convenience.
How will you compete?
The good news is, the soon to be launched GemFind.com offers YOU, the independent jeweler, an opportunity to compete and win back those online shoppers!
Why invest massive amounts of time and resources to develop your own e-commerce capability when GemFind.com offers a safe and secure turn-key solution at very low cost.
You simply must learn how easy and affordable the GemFind.com solution is!
Exclusive online territories surrounding your store are offered on a first-come, first-served basis, so call toll free 800-373-4373 to speak to a GemFind.com representative today or go on line to www.seeitfirst.info for an instant introduction.
Timing is everything .....it's time for GemFind.com!
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Top Stories
Fighting Crime
JSA, JA, JM, JCK align to develop local crime prevention networks
Jewelers' Security Alliance chairman David Cornstein has announced a major crime prevention initiative, in partnership with Jewelers of America and Jewelers Mutual Insurance Co., to develop local crime prevention networks of jewelers and police.
Front row left to right: John Green, chairman, Jewelers of America; Patti Geolat, chairperson, Jewelers Mutual Insurance Company; David Cornstein, chairman, Jewelers' Security Alliance. Back row left to right: Matthew Runci, president, Jewelers of America, Darin Kath, president and CEO, Jewelers Mutual Insurance Company, and John Kennedy, president, Jewelers' Security Alliance
These local crime fighting groups w ill be organized in towns, cities, counties, and states throughout the U.S. Members of these local networks will share information on crimes, suspects, and crime prevention measures, and will work together with their local police and the Federal Bureau of Investigation to reduce crime against jewelers. The goal is to have 200 local networks operating within three years. story
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EU to appeal ruling on De Beers diamond agreement with Alrosa
The European Commission is seeking to overturn a court ruling that forces it to reassess a rough diamond purchasing contract between Russian miner ZAO Alrosa and De Beers.
De Beers, the world`s largest diamond company, last year offered to gradually stop buying uncut gems from Alrosa by 2009, ending an EU probe into their sales agreement. The European Court of First Instance ruled in July that the commission had "merely accepted the commitments proposed by De Beers at face value, without looking for alternative solutions."
The commission has appealed to the European Court of Justice in Luxembourg, spokesman Jonathan Todd said by telephone on Monday. More
IMPORTANT MESSAGE: please read
He,
Who Hesitates is Lost. Shakespeare - Hamlet
Dear Jeweler & AGS
span> Member;
This is your final notice to reserve your territories under the GemFind.com e-commerce network for consumers. As AGS member; we mailed you our brochure and offered you the first-right-of-refusal to secure your territory under the Platinum Level (L1). If you do not secure your affiliation by SEPT. 14, 2007 we will offer your territory to other jewelers within your area.
Please contact us with any comments or questions.
Thank you for your cooperation,
GemFind Marketing Dept.
800.373.4373
P.S. Jewelers who have reserved their territory - thank you!
"The best jewelry network for consumers yet -
Coming soon!"
www.seeitfirst.info
Gemfind is now partnering with First National Merchant Solutions to provide low group rates for Merchant Processing to save you money whether you accept credit cards On-Line, or as Face-To-Face transactions in your store. For more on our group rates program, contact Jim Kilcoyne at First National Merchant Solutions at
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Blue Topaz: From Hot Rock to Cool Stone in Time for Christmas
By David Federman, Colored Stone Editor-in-Chief
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Several major retailers-large chains and department stores, among them-have decided to stock coated and diffused blue topaz this Christmas as an alternative to neutron-irradiated blue topaz. Ultra-popular reactor-colored topaz was whisked from many large-volume retailers' shelves after the Nuclear Regulatory Commission warned the jewelry industry in late May that all such topaz must be purchased from licensed distributors. More
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Know-How
Every jeweler I talk to dreams about carrying Rolex brand watches in their store. Some have said to me that stores whom carry Rolex do easy a million a year in just Rolex watch sales. Is it true? Some say it's a gateway to high-end consumers and those watch buyers are the ones who are buying extremely exclusive and high-end diamond jewelry? Others say carrying Rolex means you're the crème de la crème of jewelers?
So, what's the deal-How do you score Rolex? Read on
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Sapphire - The September Birthstone
Facts About Sapphire and Sapphire Jewelry
Sapphires are members of the corundum family of minerals. They exist in nearly every color except red, because red corundum is always called ruby. One of the hardest minerals, sapphires are durable gemstones that have been in demand since ancient times.
More
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Marketing
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Public relations often operates under the radar screen when marketers identify ways to promote their wares. For many marketers PR does not hold the same allure when compared with the creation of an advertising campaign. Many perceive PR professionals as only handling nuts-and-bolts communication activities, such as issuing press releases and handling calls from the news media.But in reality, in the age of excessive advertising, where the average consumer is inundated with thousands of advertisements and promotional message each day, public relations is one of the most powerful methods for cutting through promotional clutter. More
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Those Who 'Pre-Shop' on Web Spend More In-Store
JCK-Jewelers Circular Keystone
Consumers exposed to online advertising tend to research or "pre-shop" online prior to purchase, and this behavior ultimately leads to increased in-store sales, according to research from Yahoo! and comScore, Inc. These "pre-shoppers" spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising. More |
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Well, my In Law's have been married for almost a quarter century now, and my Mother In Law recently decided to change her diamond engagement ring for an "updated version".
My Mother In Law has impeccable taste (she chose me..;-) and was looking for an engagement ring that would be classic/elegant and showy/substantial at the very same time. More
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950 Palladium: A Unique Design and Manufacturing Process
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This Unique Settings ring is an excellent design for palladium with heavy, low-profile prongs for the 1.50 carat center diamond, ample wall thickness for setting the baguettes and supporting the overall structure and sufficient room for bead setting the small round diamonds and bright cutting along the sides. This ring mounting is an ideal example for an overview of step-by-step palladium manufacturing techniques. More
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