GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2006-09-05

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Tuesday, September 5, 2006

School is back in session - what have you done to reach this potential market?

HELP WANTED - I'm still looking for designers to highlight in my upcoming issues so if you have something you would like to submit, please email me.

I am also interested in spotlighting various stores throughout the country. I am looking for the reasons why you think your store is a step-above the rest. Please submit your reasons, along with a photo, the location and contact information for your store. Those stores selected will receive wonderful publicity in GFeNews along with special discounts for various GemFind services you won't want to miss. Email me your reasons. Please type "store contest" in the subject of your email.

 

 

 

Email me
or
call me
at 800-373-4373 x 215
with your
questions or comments.

 

What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays.

Jewelry maker wins $2.3 million in trade dress suit
National Jeweler

SEPTEMBER 01, 2006 - Los Angeles -- A judge has ordered a California jewelry maker to pay a Hawaiian jewelry maker more than $2 million in a federal lawsuit accusing the former of trade dress infringement and unfair competition. More


Zale, Tiffany Post Quarterly Losses
August 31, 2006 - Professional Jeweler

Two of the United States' most well-known jewelers reported substantial losses for their latest quarters, the companies announced today.More

Study: Luxury consumers seek pleasure, not status
National Jeweler

SEPTEMBER 01, 2006 - Stevens, Pa. -- A new study by Unity Marketing finds that luxury consumers prefer that their purchases bring them joy and pleasure above status and exclusivity.

More than half (52 percent) of luxury consumers polled for the July study report enjoyment and pleasure are "very important" when making luxury purchases of both goods and experiences. Only 13 percent of those surveyed report that exclusivity is "very important," while 59 percent of luxury consumers say exclusivity is "unimportant" or "not needed." Nine percent considered status "very important," but 71 percent said status is "unimportant" or "not needed."

When it comes to social standing, 7 percent of those surveyed considered it "very important" to their purchases, and 73 percent considered it "unimportant" or "not necessary." Of those surveyed, 34 percent regard luxuries as a "reward for hard work," and 38 percent consider luxuries a "special treat."

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Jewelry Industry Statistics:

Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. More

Learn more about GemFind Network Services including:

GF Search - Search through over 63500 diamonds from dealer's throughout the country!

GF Forum & Marketplace - Buy and Sell diamonds, watches, gems, and jewelry in our innovative, easy-to-use industry marketplace.

GF Index - The most accurate diamond appraisal system. Exclusive to GemFind members.

GF Emailer - Stay in touch with your customers and let them know about events, specials, etc. with our GF Emailer program.

GF Ticker- Real-time Desktop Data Display of Diamond Specials, Diamond Dealers, Industry Link, News & More!

GF Diamond LINK - Add our diamond search technology with over 40,000 diamonds to your existing website instantly. Sell online with our GF Diamond LINK ecommerce system.

GF Jewelry LINK - Add our jewelry search technology to your existing website instantly. Sell finished jewelry from different manufacturers with your own mark-up online with our GF Jewelry LINK ecommerce system. More info

GF Ring Builder - Add our Macromedia Flash diamond ring designer to your existing website instantly. Let your customer build their engagement and wedding rings online using real settings you choose and diamonds linked right to your online GF LINK diamond inventory!

GF Gift Registry - Set up your own privately branded bridal registry or even a full blown gift registry online. Add a registry into your website and not only keep your customers coming back, but introduce your customers' gift-giving friends to your website when they visit the registry.

US Diamond Search - An internet website where consumers can search for diamonds online and are able to see the diamond in their local jewelry store (a USDS affiliate) before they purchase.

Internet Development & Advertising - Let GemFind put your business online the right way. Have an existing website? Let GemFind help you promote it to the world.

To learn more about Gemfind and to view samples, click here or call 800-373-4373. Don't put off until tomorrow what you can do today.

What every jeweler has been waiting for -

A network of fine jewelers selling surplus inventory through one network to consumer viewed by MILLIONS!

• Easy upload of merchandise

• Jewelers Surplus in-house imaging and photo-shop service

size="2" face="Georgia, Times New Roman, Times, serif">• No credit card or payment hassle with consumers

• Guaranteed payment once item sold by JS network

• Showcase and sell surplus inventory through Jewelers Surplus Outlet Center

www.jewelerssurplus.com


Click-to-Pay, -to-Call, -to-Chat, or... Something
By Rebecca Lieb | September 1, 2006

The other day, I found a small, family-owned resort hotel on the Web. I was interested but had questions. So I called the toll-free number on the site. A friendly woman immediately asked if I could hold. I did... for quite a while, until I had to hang up to take another call. Knowing it was a mom-and-pop, I called back an hour later. The nice lady still couldn't talk but took my number and promised to call me back. When she finally did and answered my questions, I booked a long weekend in October. More

Send me your comments and questions.

Principles of Marketing - Part 18: The Selling Process

As we saw in the first part of our coverage of personal selling, many sales positions do not include a strong emphasis on generating customer sales, rather these positions help meet promotional objectives in other ways, such as communicating with people who influence the final buyer, responding to customer-initiated inquiry (e.g., customer carrying product to a retail counter) or serving as support for the organization’s sales team. Continue Article

Key Retail Reports, Sales, Surveys, Studies and News More

Beatrice De Plinval

Chaumet

Vendor Profile

RDI Trading was founded in 1982 by a l group of people for a very specific purpose: to cut, manufacture and provide the finest diamonds for the American market with up to the minute response and inventory backed by personalized service.

Today, RDI is an industry leader with central offices in Israel, Dallas and Philadelphia. These locations allow RDI to service clients more effectively, pass along significant savings, and maintain a comprehensive inventory. Their inventory of certified GIA and EGL as well as non-certified and commercial stones are available for quick delivery.Click here to learn more

OWNER SHOT DURING ROBBERY
Washington, DC – August 20, 2006
At 2:00 p.m. two black males entered a retail jewelry store in the Georgetown section of the city and asked to see some merchandise. During the subsequent robbery, the owner was shot in the back by the robbers and is in critical but stable condition. The suspects are described as being in their mid-30s. One was wearing a dark- colored sweatshirt and an orange turtleneck. The other was said to be pulling a suitcase with wheels and a duffel bag on top. The suspects escaped in a white auto.
More

 

W A N T E D
Duane Ballard and Quinton Antwon Garrus

 

JSA's Most Wanted

Tips for Jewelers Who Do Repairs
From Alan Revere - Revere Academy of Jewelry Arts - http://www.revereacademy.com

Melting Points: Testing Hard, Medium, and Easy Solders

Solder comes in different grades or melting temperatures, ranging from hard (the highest temperature) to medium and then easy (the lowest). Jewelers begin assembling with hard solder, then step down in temperature with each successive nearby soldering operation as needed, allowing for multiple soldering at close quarters without melting previous seams.

But what if you are using solders from different suppliers? Unfortunately, solders rarely have their melting temperatures indicated, and the lack of a standard among suppliers makes it difficult to know which solder will really melt first.

To fully take advantage of the solders you have, try the following procedure. Clean and flux a sheet of silver or brass measuring about 25 mm square. Now cut a snippet of each solder to be tested, then flux and arrange the samples in a pattern on the sheet. Make a corresponding chart on a piece of paper.

Heat the entire sheet very evenly from below, raising the temperature as slowly as possible. First the flux dries and then it vitrifies,flowing like glass. As the temperature of the metal rises, the solder with the lowest melting temperature will melt first. Continued heating demonstrates the order of progressively higher melting temperatures. As this occurs, enter the order on the paper chart, beginning with 1 for the first and lowest temperature sample.

Once all the samples have melted, mark each solder sheet with its place in the order of relative temperatures. From now on, whenever you want to assemble a co
mplicated item involving several joints, you can safely begin with the highest number solder, stepping down with subsequent soldering operations. Repeat the testing procedure every time you add new solder to your supply.

This information is particularly useful in jewelry repair, since the strength of the piece is usually more important than the karat of the solder used to repair it — for any given repair job, the range of available solder temperatures might extend across karats!

This tip is from 101 Bench Tips for Jewelers written by Alan Revere and published by MJSA/AJM Press.

 

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