| Tuesday, May 30, 2006  What do you think makes your employees perform? Are they happy working with you? Do you reward them for their efforts? Are you fair? Does your business have a high turnover? This week's question (Email me your feedback and you will receive a gift coupon toward a GemFind service of your choice): What have you done to prepare for Father's Day? |
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Email me
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at 800-373-4373 x 215
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What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays. |
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| Survey: U.S. gold jewelry sales hit record in 2005
National Jeweler MAY 26, 2006 - New York -- Despite rapidly rising gold prices, U.S. gold jewelry sales grew in terms of both dollar and unit sales for 2005, according to new statistics from a survey commissioned by the World Gold Council (WGC). More |
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| AGTA will provide mobile gem testing at the JCK Show JCK-Jewelers Circular Keystone -- 5/26/2006 4:19:00 AM - The American Gem Trade Association Gemological Testing Center Mobile Laboratory will be offering a variety of gemological services during the JCK Show ~ Las Vegas. More |
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Industry Prepares to Fight Negative Press about "Blood Diamonds"
Professional Jeweler U.S. jewelers are preparing to counteract potentially negative press that could be genereated by an upcoming film called "The Blood Diamond," a movie set in Sierra Leone in 1999 about the illegal diamond trade that funded the bloody civil war there. More |
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Jewelry Industry Statistics: Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. More |
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Treat Yourself to Something Special. Visit Gemfind at JCK! Look for us in the Equipment, Technology and Services Pavilion (ETS) - Booth 61401 |
Learn more about GemFind Network Services including: • GF Search - Search through over 63500 diamonds from dealer's throughout the country! • GF Forum & Marketplace - Buy and Sell diamonds, watches, gems, and jewelry in our innovative, easy-to-use industry marketplace. • GF Index - The most accurate diamond appraisal system. Exclusive to GemFind members. • GF Emailer - Stay in touch with your customers and let them know about events, specials, etc. with our GF Emailer program. • GF Ticker- Real-time Desktop Data Display of Diamond Specials, Diamond Dealers, Industry Link, News & More! • GF Diamond LINK - Add our diamond search technology with over 40,000 diamonds to your existing website instantly. Sell online with our GF Diamond LINK™ ecommerce system. • GF Jewelry LINK - Add our jewelry search technology to your existing website instantly. Sell finished jewelry from different manufacturers with your own mark-up online with our GF Jewelry LINK ecommerce system. More info... • GF Ring Builder - Add our Macromedia Flash diamond ring designer to your existing website instantly. Let your customer build their engagement and wedding rings online using real settings you choose and diamonds linked right to your online GF LINK diamond inventory! • GF Gift Registry - Set up your own privately branded bridal registry or even a full blown gift registry online. Add a registry into your website and not only keep your customers coming back, but introduce your customers' gift-giving friends to your website when they visit the registry. • US Diamond Search - An internet website where consumers can search for diamonds online and are able to see the diamond in their local jewelry store (a USDS affiliate) before they purchase. • Internet Development & Advertising - Let GemFind put your business online the right way. Have an existing website? Let GemFind help you promote it to the world. To learn more about Gemfind and to view samples, click here or call 800-373-4373. Don't put off until tomorrow what you can do today. 
Higher Power
Have you ever pulled a member of your sales team aside to ask her why she didn’t try to sell a more expensive piece? Perhaps you heard one of the following in response: “They don’t want it.” “They can’t afford it.” “They’ll think I’m being pushy and never return.” Fortunately for your salespeople, the high-ticket sale is not the kind of rare occurrence that only happens in a galaxy far, far away. Remember the original Star Wars? Luke dreamed of leaving his home
to become a hero, but when it came right down to it, he was afraid. Did Obi-Wan Kenobi decide Luke’s farmboy appearance disqualified him? No. Did he believe Luke’s nonsense about not wanting to leave home? No. Did he worry about being too pushy? Absolutely not. Obi-Wan handed Luke the light saber and let Luke’s dreams and desires do the rest. So why not put a diamond in your customer’s hands and see what happens? Whether you close the sale or not, there are four reasons why showing a high-ticket item will do wonders for your store over the long haul: REASON #1: SILENT COMPLIMENT
By showing your customer a high-ticket item, you are assuming they can afford to buy it. There is no bigger compliment. REASON #2: FREE ADVERTISING
How much do you spend each year on advertising? Every person who sees or hears your ads will have expectations of an incredible experience - and it only takes 30 seconds to ensure they get it. Even better, it’s absolutely free. As great as your merchandise may be, it can’t jump out of the case. Bring your best stuff to them. REASON #3: CUSTOMER EDUCATION
While there are certainly exceptions, the average Joe Public is far less familiar with jewelry than almost any other product he purchases. Most jewelers know this - and yet, only one in ten educates the customer correctly. Showing a high-ticket item forces your salespeople to talk to the customer about what makes platinum special, or why the cut of a diamond is so important, or how a lab-grown emerald is different from a naturally-occurring one. By doing this, the customer’s opinion of your store rises dramatically, and your odds of closing future sales with that customer go through the roof. REASON #4: PERCEIVED AFFORDABILITY
There’s a law of nature that it’s absolutely critical you embrace: everyone who walks through your door wants an unbelievable piece of jewelry. Unfortunately, they may not believe they can afford it. How can you change that? Get the jewelry in their hand. In the showcase, that piece of jewelry is a distant dream, something they could never have. In their hand, it becomes real - they begin to imagine themselves or their loved one wearing it. They imagine the reactions they’ll receive. And, before you know it, they’re putting something in your hand - cash! Like Obi-Wan Kenobi, legendary sales heroes are those who never cease to reach for the stars - because once in a while, they’ll actually pull one down! Shane Decker has provided much sought-after sales training for more than 3,000 stores worldwide. He can be reached at 866-424-2472.
Send me your comments and questions.
Selling To Women - Selling To Men - It Isn't the Same
By Alan Fairweather Now let's not fall into the old style car salesman's trap of believing that men are interested in what goes on under the bonnet and women are only interested in what colours you can get and whether it has a vanity mirror. More Key Retail Reports, Sales, Surveys, Studies and News More
LINE TAKEN FROM SALESPERSON IN PARKED CAR
Dayton, OH – May 24, 2006
> A traveling jewelry salesperson was in his parked car having just made a sales call on a retail jeweler. When a silver car pulled up and asked him about an address, a man on foot also came up to his car, broke a window, and took his line bag. More JSA's Most Wanted
| Barney Jette Jewelry Design - Retail Success Story
By: Mark B. Mann - Copyright © Visual Communications, Inc. 2005 - Ganoskin Barney Jette and wife Nancy Ball have built a retail success story, solely focused on jewelry featuring Jette's design. The brand they have built is recognized throughout the nation and their reputation is one that they've earned, piece by piece. More |
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