GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2006-05-17

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Tuesday, May 17, 2006

Sorry for sending this to you a day late. I was held up in the hospital - all is well and my little boy is healthy and happy. Hopefully you had a profitable Mother's Day. Now - time to prepare for Father's Day!

This week's question (Email me your feedback and you will receive a gift coupon toward a GemFind service of your choice):

What has been your most successful promotion this year?

 

 

Email me
or
call me
at 800-373-4373 x 215
with your
questions or comments.

 

What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays.

Industry unites to educate public on conflict diamonds
National Jeweler

MAY 16, 2006 - New York -- With the recent spotlight on conflict diamond issues from the entertainment industry, both in popular music like Kanye West's Grammy-winning hit "Diamonds from Sierra Leone" and the upcoming Leonardo DiCaprio film "The Blood Diamond," leaders in the diamond trade have decided to take a proactive stance. More


Diamond Trading Company Announces Increased Advertising Plans for 2006
Professional Jeweler

(New York, NY) - The Diamond Trading Company, in conjunction with JWT, announces a 17 percent increase in media expenditure over previously proposed plans for 2006. More

Demand for platinum for jewelry manufacturing drops
By Glenn Law / National Jeweler

MAY 15, 2006 - New York -- Jewelry demand for platinum worldwide fell 9 percent in 2005, the first time since the mid-1990s that demand dipped below 2 million ounces. More

Jewelry Industry Statistics:

Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. More

GF RingBuilder

See a demo!

Retailers : The GemFind Network has created the GemFind Ring Builder™ (GF Ring Builder™), a flexible, brandable tool that lets your users create their own diamond rings online using diamonds from your online inventory. This lets them see their ring and determine the shape and size of the diamond(s) that best complete the look they want. You can embed the Ring Builder directly and seamlessly into your website or you can pop it up in a window. The Ring Builder can be branded with your name and title, can be sized to fit your website layout, can be colored to match your website and of course link to your online diamond inventory.

Diamond Dealers : The GemFind Ring Builder™ will allow retailers customers to preview and design their own one and three stone rings, thereby aiding retailers in their sales efforts. This value-added tool will strengthen your relationships with these retailers through increased sales and customer satisfaction. Not only will retailers be able to offer your diamonds over the internet, they will be able to let consumers build rings with your diamonds.

Ring Manufacturers : The GemFind Ring Builder™ is a direct avenue for you to the consumer. Partnering with GemFind to include your popular one and three stone wedding and engagement rings in the GemFind Ring Builder™ not only lets consumers build their rings on retailers sites, but it increases your product and market exposure while allowing us to provide a tool that will ultimately help build your relationships with retailers and drive new business. If your settings are available to retailers when they set up their Ring Builder, they will be able to choose rings they carry or can order, or they may be prompted to establish a relationship with you so that they may offer your rings to their customers.

Gemfind can help you with all aspects of the website development process. Best of all, Gemfind works only with the jewelry industry, so they understand the needs specific to you. To learn more about Gemfind web development services and to view more samples, click here or call 800-373-4373. Don't put off until tomorrow what you can do today.


Promotion and Advertising
KnowThis.com

Many people when they hear the word marketing instantly assume it is the same thing as advertising. In reality, marketing is a much broader concept that includes as one of its parts methods of communication and promotion of products and services. Advertising, sales promotion and public relations represent three extremely important forms of marketing communication. Most of us can not help being exposed to hundreds of ads, promotions and even news stories each day. The amount of money spent on these three areas is staggering so it is no wonder this is one of the largest areas. More

Send me your comments and questions.

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Sales Promotion, Internet Coupons and Other Promotions
Many view sales promotion as the same thing as advertising, probably because both often occur together. In reality there is a difference. Sales promotions are generally short-term techniques intended to accomplish a specific goal, such as getting people try a product or visit a store, or encouraging distributors to handle a new product. In this section several resources are offered covering consumer and trade promotions.
More

Key Retail Reports, Sales, Surveys, Studies and News More

Cathy Waterman

SALESPERSON STABBED IN PARKING LOT
North Strabane Township, PA (15 miles South of Pittsburgh) – May 9, 2006
At 9:00 p.m. a traveling jewelry salesperson was stabbed in the leg in a parking lot of a Comfort Inn when he got out of his car to open his trunk. Three masked men attacked the salesperson, one throwing him to the ground, while the other two grabbed bags and an attaché case from the trunk. The suspects escaped in a dark-colored, mid-size, four-door sedan.
More

JSA's Most Wanted

Mokume Gane: Manufacturing Works of Art
By: Mark B. Mann - Technical Content by James Binnion, James Binnion Metal Arts, LLC, Bellingham, WA
Copyright © Visual Communications, Inc. 2006
- Ganoskin

This mokume gane 9 millimeter wedding band contains 14-karat palladium white and sterling silver. It is a comfort fit wedding band with 18-karat yellow gold millgrain rails and a liner. It was designed and produced by James Binnion of James Binnion Metal Arts, LLC in Bellingham, WA. More

 

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