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| Tuesday, March 14, 2006 
We want to know what aspects of this emailer you find most useful. Please email us your feedback so we can continue to provide you with information you can use! Don't forget to collect email addresses. Here's a sample form for you to use. Simply print this out and keep it at the counter. Designate an employee to record the addresses in Excel or some easy-to-use program so that when you're ready to send an email campaign, the addresses will be available. This week's question (Email me your feedback and you will receive a gift coupon toward a GemFind service of your choice): What promotions do you typically do in March? |
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Email me
or
call me
at 800-373-4373 x 215
with your
questions or comments. |
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What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays. |
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| Counterfeit goods sold via eBay seized in raids in the U.K., Tiffany says Internet Retailer Bogus Tiffany merchandise sold on eBay led to raids by law enforcement in the United Kingdom that resulted in the seizure of hundreds of thousands of dollars in counterfeit items, Tiffany & Co. announced today. More |
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Michele Watches Announces the Launch of Its First Fine Jewelry Collection - Jewelry Marketing Michele Barouh, Creative Director of Michele, announced the arrival of the first Michele Jewelry Collection in select Neiman Marcus stores nationwide. More |
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| Editor: Jewelry with a backstory sells
National Jeweler MARCH 13, 2006 - New York -- Evolving from a status symbol to a celebration of individual style, jewelry's role has changed over the past decade, according to Time Style and Design Editor-in-Chief Kate Betts. More |
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Jewelry Industry Statistics: Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. More |
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GF Emailer Program
Stay in touch with your customers and let them know about events, specials, etc. with our GF Emailer program.
- It keeps your name in front of clients on a regular basis. You should send at least one e-mail campaign per month.
- You can visually introduce new products to your clients in a very cost effect manner!
- Your clients can be directed to your vendor's website so they can view many items.
- Your client's can forward your e-mail campaign to friends and family gaining you additional exposure and more e-mail subscribers.
- Unlike newsprint, radio, or TV your client can purchase an item directly from your e-mail immediately.
- With an educational newsletter you can help establish your store as the jewelry authority.
- Show your customers and clients with your personal communication that you care about more than just their wallet.
Click here to download our email program brochure. Click on the links below to see samples:
Gemfind can help you with all aspects of the website development process. Best of all, Gemfind works only with the jewelry industry, so they understand the needs specific to you. To learn more about Gemfind web development services and to view more samples, click here or call 800-373-4373. Don't put off until tomorrow what you can do today.
Consumer Behavior and Marketing Strategy
Psychology of Consumers
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); More
Send me your comments and questions.
Targeting Your Market Bank of America offers a very effective Flash presentation (requires plug in) that examines issues related choosing and targeting markets. More Key Retail Reports, Sales, Surveys, Studies and News More
By Megan Zborowski Editorial Assistant
Colored Stone and Lapidary Journal proudly present the winners of the 2nd Annual Gemmys competition. This year’s competition showed us that gem artists never fail to push the boundaries of lapidary art. To all the entrants and winners: Take a bow, you deserve it.
See more
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Three thieves take thousands in cash, jewelry
By JASMINE KRIPALANI jkripalani@MiamiHerald.com The owner of Revelation Marketplace is offering a $20,000 reward today for information leading to the arrest of thieves. More
JSA's Most Wanted
| Gone Platinum
B W Smon / E-Bench During the past decade, the jewelry industry has gone platinum. Platinum jewelry is no longer found in just the finer stores. It is everywhere, and bench jewelers are faced with the challenges of working with this metal. However, they need not fear or shy away from these new challenges. Working with platinum is not as difficult as is it different. Bench Jewelers need only to implement a few variations in their techniques to master platinum. The following tips can help. More |
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