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| Tuesday, January 24, 2006 
Thank you for last week's responses to the question, "Have you done a survey or focus group with your clients? Did you feel it benefitted you?", here's one I thought would interest you: Matt Krause of Moda Jewels, Ltd. wrote: I've done two surveys in the past 6 months. I incorporate them into my monthly newsletter. The first was a simple "plus-delta" -- tell us what you like, and what you don't like, about shopping with us. I got great feedback, and had my eyes opened to some things my customers raved about, but that I took for granted. Now I know those things are actually valuable assets that can be leveraged. The second survey was about a new logo. We are updating our logo and asked the same newsletter mailing list to vote on which of a half dozen options they liked best. They voted overwhelmingly for one particular design, a design I secretly liked best but thought would never work. When I saw the voting results, I knew we could go with it and people would respond well (it won't be rolled out for another month or so -- we're still on the old one as of today). The short story: Surveys rock. Let your customers tell you what they want, in their own words. People love to be asked for advice. Please take moment to take the survey we sent you - if you haven't already. We will give you one free email campaign for your feedback. If you deleted it CLICK HERE. This week's question (Email me your feedback and you will receive a gift coupon toward a GemFind service of your choice): What Valentine's promotions have been most successful for you? |
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Email me
or
call me
at 800-373-4373 x 215
with your
questions or comments. |
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What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays. |
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| Bankruptcy `highly likely' if complex financing not secured
Dow Jones Newswires - Chicago Tribune - Published January 21, 2006 Whitehall Jewellers Inc. said Friday that "it is highly likely" the company will be forced into filing for bankruptcy if a complex transaction with Prentice Capital Management LP and Holtzman Opportunity Fund LP isn't approved at a Jan. 25 meeting. More |
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Tiffany Eliminates Stockholder Rights Plan
By Jeanette Goldman Posted: 1/22/2006 10:42 AM (Rapaport...January 22, 2006) Luxury jeweler Tiffany & Co. said it eliminated its stockholder rights plan, also known as a “poison pill” designed to discourage a hostile takeover of the company, in a press release on January 20. More |
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Jewelry Web sites experienced strong gains in December
JCK-Jewelers Circular Keystone -- 1/18/2006 4:55:00 PM After a strong November, the Jewelry/Luxury Goods/Accessories category demonstrated continued momentum, showing a 22 percent gain in unique visitors during December, comScore Media Metrix reported Tuesday. It was the second-largest growth category, according to the Reston, Va.-based firm. More |
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Jewelry Industry Statistics: Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. More |
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74% of retailers have or plan to deploy a multi-channel retailing strategy
Direct Marketing
According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wireles ... More
Send me your comments and questions.
5 Key Mistakes Online Stores Make
AllBusiness.com We all make mistakes in business -- and hopefully we learn from them. But here are five key mistakes that can quickly spell the end of your online store. More Key Retail Reports, Sales, Surveys, Studies and News More
Jewelry Theft at Boscov's
Friday, January 13, 12:50 p.m. - WNEP 16 Thieves got away with thousands of dollars in jewelry from Boscov's Thursday evening. Police said a man and two women stole the jewelry from the store on South Main Street in Wilkes-Barre about 5 p.m. Officers said the jewelry wasn't locked up when the three grabbed it. The items totaled $2,700. The three drove off in a blue Pontiac Sunfire. JSA's Most Wanted
| Product Testing: 3M FX Polishing Wheels
By James Cantrell, December 2005 - Ganoskin
When AJM asked me to test the new 3M FX Polishing Wheels, I was reminded of a neat factoid: The House of Fabergé didn't have the fancy technologies - laser welders, CAD/CAM, etc. - we have today, yet the objects of art they produced are in collections and museums worldwide. Think-ing of this, I wondered if these new polishing wheels would really outshine the more basic tools on my bench. I decided to find out. More |
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