As a jewelry store owner, how can you best leverage clienteling in order to build lasting relationships with your customers? These days, jewelry stores have more tools than ever at their disposal to connect with customers and one of your best advantages is having a brick and mortar presence.
How?
Simple. Having a physical presence allows you to blend together the best of both worlds, creating an in-store experience that’s convenient for shoppers while getting to know each customer on a far more personal level than what is available strictly online.
Clienteling technologies leverage a wide range of customer interaction touchpoints to create a superior experience. By looking at data like preferences, purchase history, shopping behavior and more, you can help your team take the customer experience to the next level. In short, having the right information and the right engagement tools at your fingertips not only improves the effectiveness of your promotions, but also increases your revenue overall.
So which clienteling efforts give you the biggest return on investment? Let’s take a closer look:
Your CRM is a treasure trove of data. What sort of unifying information can you learn about your customers based on the information in your CRM? How can you leverage sales and marketing initiatives to learn more about your customers and cater your products to meet their needs and give them a more personalized experience?
People who come into your store, whether they’re just there to browse your selection or are keenly interested in making a purchase, shouldn’t walk out that door without giving you their email address. Offer them something of value in exchange for their email address, such as a buyer’s guide for the type of jewelry you specialize in, a free ring sizing chart, a guide on what to look for when buying gold (or any other type) of jewelry and so on. The possibilities are endless!
Email marketing, when done right, can deliver an incredible return on investment. The key to making it work for your jewelry store is to ensure that every piece of content you produce is of the highest quality, so that users will not only want to open it at that moment, but will also look forward to hearing from you, knowing they’ll learn something new, be entertained or get a great deal.
You have incredible opportunities to get to know your customers better through email. Just ensure that every message you send has a purpose and a goal.
Social media has enabled businesses and their customers to connect in ways beyond what’s possible with a website. Social media touchpoints present ample opportunities to build lasting relationships with your customers using social media as a channel.
From online VIP events to new season previews to groups and more, you now have more opportunities than ever to get to know your customers in a relaxed, friendly atmosphere while gaining valuable insights that make it easier for you to become the name to know when it comes time to make that purchase.
One of the best ways to get the most out of your clienteling efforts this year is by being accessible to your clients. Email and contact forms are great, but virtual appointments and online chat can help you better understand what their concerns and pain points are and how you can help at the very moment that they enter that stage of the funnel
If you’re ready to implement these and many other client attraction and retention strategies for your own jewelry business, count on GemFind Digital Solutions. Our decades of experience working with jewelers large and small has given us the expertise to implement clienteling efforts that get results, all while following best practices that help increase your revenue and grow your client list with interested, engaged and ready-to-act customers.