A Step-by-Step Guide
One of the best ways to ensure timely and consistent posts on social media for your online jewelry store is to create a social media calendar. Although it may seem like a massive undertaking to think of and assign posts on a regular schedule, it will help take a lot of the guesswork out of "what to write" as well as ensure a steady stream of content that helps promote your jewelry store on social media. Let's jump right in!
Create your social media calendar
The first step in creating a social media calendar is to create an initial list of posts you want to create and schedule your posts to be published at a certain time. Do some quick research, and you should be able to come up with several ideas of what you can write about and when you should be posting them.
Creating a calendar is just one of the many things that makes social media marketing an effective tool to promote your jewelry store. It’s important to also know your audience and know the kinds of things they’re searching for, and how your online jewelry store ties in with their searches. For example, if you’re known in your local area for being THE place to shop for engagement rings, you’ll want to create posts for your social media calendar around topics dealing with engagement rings: sizing, types of rings, precious metals, diamonds vs. other precious stones and much more.
Assign content to each day
After identifying your primary social media channels, like Facebook, Instagram, and Twitter, you can look at the content that you typically create and decide if you want to create a new post for that day. A general strategy to follow includes posting three times per week and tying one of those posts to a deeper story that you’ve written which will get your users more engaged in your content.
Going back to our engagement ring example, let’s say one of your story-type posts is about a couple who had custom engagement rings designed at your online jewelry store. The “story” goes into detail about how it was done, the expertise of your artisans, choosing the diamond, and basically how the product went from conceptualization to completion.
You can also look at your content from the last month and ask yourself, "Did my followers really engage with this or were they just scrolling past?" So, after you've made the decision to create a new post for the following day, you can either just write it down, take a snapshot, or try to come up with an interesting title based on your original headline.
Review and update as needed
Before you start a social media calendar, you'll want to review all of the posts that you currently post on your social media accounts to make sure you're not repeating content that isn't ranking well. It's also a good idea to monitor keyword research for new keywords to add to posts in a season that you might not have had time to add new content to before.
Don’t forget the importance of hashtags too. Just using the hashtag #jewelry or #wedding may be a good option for broad targeting, but you’ll definitely want to use hashtags that are more specific too. Let’s say you carry a line of jewelry designed in Paris. You could do a piece about the artist and their work, using hashtags like the artist’s name, followed by #paris or #parisjewelry.
Include holidays and important dates
One of the easiest ways to create a social media calendar is to simply add all of your holidays and important dates in the appropriate categories, such as birthdays and anniversaries. This simple strategy will keep you up to date with new opportunities and events, as well as remind you of existing ones. Social media can also be a fantastic way to post special events, anniversaries and special occasions.
In addition to holidays and important dates, don’t forget to use your social media calendar to schedule posts that are written specifically for social media. For example, consider posting an event and a video highlighting your jewelry showcase event during business hours. In addition, consider creating a weekly or monthly "theme" post, such as new collections launching, sales promotions, or inspiring events.
Set up notifications for reminders
If you don't currently use social media notifications, you'll probably want to start now. The ability to set up reminders helps to avoid forgetting a crucial post, and the ability to instantly receive push notifications will ensure that you're getting notifications as soon as there is a post on your most-followed social accounts (for example, your Instagram account and your Facebook account). As with many things, this is one of those things that gets better the more you use it, so we'd recommend setting up a few reminders each week that are good for a specific event or something that is relevant to your audience, and then go about your regular schedule.
Here again, the more you do it, the easier it becomes, and if you need extra help getting up and running, the team at GemFind Digital Solutions is here to lend a hand! Our decades of experience as jewelry marketing experts makes us the name to know when it comes to online jewelry store marketing! Contact us today and learn more about what we can do for you!