Creating a call-to-action button (CTA) on your Facebook page only takes a few quick seconds to do, and is very important when you are trying to build up your page so that you can attract potential customers.
What To Do
If you don't have a CTA for your page, look for the "Add Action Button" below the cover photo.
After clicking that button, you'll be taken to a menu where you can select the CTA button you want and preview it across multiple devices.
The CTA button you decide on, should depend on the specific goals you'd like to reach. Facebook offers eleven different options:
- "Sign Up"
- "Contact Us"
- "Watch Video"
- "Call Now"
- "Send Message"
- "Use App"
- "Shop Now"
- "Book Now"
- "Play Game"
- "Send Email"
- "Learn More"
In addition to having your Facebook page CTA button redirect to a webpage, you can also request that it sends mobile visitors to your app or your site.
Whichever way you end up setting up your CTA, don't forget to track your traffic and leads. Following up in this way will ensure that you address users who are interested in your products or services, and be able to convert them into customers.